20 Tips to Used Personalized Video Marketing to Increase Your Engagement
20 Tips to Used Personalized Video Marketing to Increase Your Engagement
As is revealed in discussions on the same over at runrex.com, personalized video marketing is when businesses use data to market a video towards a customer or group of customers. If you are wondering how to leverage this for the best results, this article will look to help by highlighting 20 tips on how to use personalized video marketing to increase your engagement.
Personalized event invites
One way to use personalized video marketing to increase your engagement is leveraging personalized event invites. Inviting people to your events with personalized videos, as is explained over at guttulus.com, will lead to an increase in interest in your event, and you will see an increase in both CTRs and open rates.
Personalized case study videos
As is discussed over at runrex.com, case studies are great at improving a brand’s credibility as it gives a roadmap on how you achieved success for a previous client. But given that they can be long and boring, by turning your case studies into personalized videos, you will be able to increase your engagement no end.
Personalized Facebook video ads
As is revealed in discussions over at guttulus.com, Facebook video marketing has become very popular among marketers. However, if you want to take your Facebook video marketing to the next level, you should consider personalized Facebook video marketing. To do this, you should keep a close eye on your data, such as data on demographics and interests to tailor your video to specific audiences. You can also create personalized ads for people who have interacted with your page for better conversions.
Personalized explainer videos
Explainer videos are a great way to let your customers know how your product works and how they can be of help to them. This is why yet another way that you can use explainer video marketing to increase your engagement is by putting up personalized explainer videos, explaining your products with personalized videos.
Personalized “Thank you” videos
Yet another way you can use personalized video marketing to increase your engagement is by sending out personalized “Thank you” videos. You can send out 2 different types of video here: a simple personalized “thank you” to show appreciation while also letting your customers feel like you are treating them as an individual, and a second more instructional video walking them through how they can use your product or service, and how it will benefit them or their business.
Personalized video in email marketing campaigns
As is highlighted over at runrex.com, adding personalized videos to email content has been known to boost click rates by up to 300%. This is why you should add personalized videos in the body of your emails if you want to increase your engagement as well as click-through rates.
Personalized videos for users with an abandoned cart
Yet another way to use personalized video marketing to increase your engagement is to use it to win back users with an abandoned cart. Here, as is explained over at guttulus.com, you need to create a personalized video for someone who had abandoned their cart after visiting your website explaining to them how you have fixed the issue that may have led to the abandonment and even offering them a discount on their order, with a “Complete Order” CTA in the video.
Yet another way you can increase your engagement with personalized video marketing is by sending out video newsletters. These, as discussed over at runrex.com, help promote your new articles and blogs, and you should send these videos via email in your regular newsletter along with the blog’s or article’s link for increased engagement.
Personalized onboarding videos
Sending out personalized onboarding videos to your customers is yet another way through which you can increase your engagement with personalized video marketing. Sending personalized welcome videos allows users to remember your brand, and it will increase engagements.
Don’t personalize everything
When creating personalized videos, if you are to increase engagements, take care not to go overboard with the personalization. Don’t personalize everything, and try to personalize four to six moments throughout your videos.
Where to place your personalized moments
According to the subject matter experts over at guttulus.com, a rule of thumb when creating personalized videos is to personalize one thing at the beginning to let your viewers know that it is a personalized video, one thing in the middle to keep their attention and ensure they don’t leave halfway through, and at least one thing at the end to reward them for watching your video all through.
Identify the right tool
Identifying the right tool for your personalized video marketing is also key if you are to increase your engagement. Here, as is covered over at runrex.com, it is recommended that you use an open platform like SaaS since it provides access to all the requisite tools for creating, publishing, and reporting on content, and so much more.
Focus on affordability
For the best results when it comes to personalized video marketing, you should focus on affordability to ensure that your efforts are profitable. This is important as video, in general, can get quite expensive, as is revealed over at guttulus.com, which may be an issue for small businesses with a tighter budget.
Plan your video before filming
One way through which you can be able to keep costs down is by making sure that you plan tour video and have a storyline in place before you start filming. You want to have all your ducks in a row before you get started with the filming for your video if you are to avoid unnecessary costs.
Send video based on products used
When sending personalized videos to your customers, one of the most effective ways to boost user engagement is to send them video messages based on their product usage. This shows that not only do you know them, but know their preferences as far as your products are concerned, and is a tactic that will help you increase your engagements.
Personalized videos on your landing pages
Another way you can use personalized video marketing to increase your engagement, as per the gurus over at runrex.com, is by using personalized videos on your landing pages. You can add forms on your landing pages through which you can collect important information on your visitors, and then enable cookies so that your visitors can be recognized the next time they visit and have personalized videos shown to them.
Personalized videos on your website
You can use the same procedure as highlighted above, and covered in more detail over at guttulus.com, to add personalized videos to your website, be it on your home page or product pages. This way, visitors will be shown videos that are tailored to them, which will boost your engagement.
Personalized videos with your ABM program
If you are running an ABM program, which is discussed in detail over at runrex.com, then another way you can increase your engagement with personalized video marketing is by having your sales team to show your top accounts personalized videos, sending them via CRM, which will save them time while increasing response rates.
Personalized videos with product release announcements
If you are planning on releasing a new product, then one way to increase the engagements of your product release announcements is by having them personalized with video. Rather than sending your customers the same video, send each one of them a video that is personalized and you will reap the rewards.
Personalized videos with renewal reminders
If renewals for your subscriptions are due, then, another way you increase your engagement is by personalizing your renewal reminders. Sending your clients personalized videos reminding them that their subscription is due will undoubtedly work better and increase engagements.