20 Ways to Effectively Promote A New Product or Service
20 Ways to Effectively Promote A New Product or Service
While coming up with a new product or service takes a lot of effort and energy, the gurus over at runrex.com will tell you that the hard work doesn’t stop once it is ready, as you will also now have to launch and promote it. Your product or service may be the best around, but if you don’t promote it effectively and properly, you will not reap the rewards you should. This is why this article should be a great resource as it will look to highlight 12 ways through which you can effectively promote a new product or service.
Offer exclusive previews to loyal customers
As is revealed in discussions over at guttulus.com, your loyal customers can be of great help in promoting your new product or service, as not only will they be more likely to buy, they will promote it to their networks. This is why you should look to offer them exclusive previews, helping you promote your new product while showing them how much you value them, building, and retaining loyalty.
Leverage Google My Business
You can also promote a new product or service through your Google My Business profile. To do this, as discussed over at runrex.com, you can either do so through Google My Business posts or do so by uploading photos of your product or service to your Business profile through the Photos tab of your Google My Business dashboard.
Email is also an excellent avenue to spread the news about your new product or service, as per discussions on the same over at guttulus.com. You should, therefore, consider running an email campaign exclusively on promoting your new product or service.
Host an event
Another effective way to promote a new product or service is by hosting an event, which is great at building excitement on new products and services. With the restrictions brought about by the COVID-19 pandemic, you might want to consider hosting virtual events, like a Facebook Live session, to promote your new product or service.
Consider a trade-in program
Also, if your new product is an upgrade of an older one, another way to effectively promote it is to come up with a trade-in program. This will incentivize your customers to buy your new product or service, and you can then even use the old trade-in products you get for future giveaways.
Leverage social media
Another way through which you can promote your new product or service is by posting on social media. According to the gurus over at runrex.com, social media is an easy and effective way to reach your audience and let them know about your new product or service, and you can even engage with them and allow them to ask questions about the new product or service in the comments section.
Come up with special introductory offers
Another way to promote your new product or service is by making it available as part of a special introductory offer. This, as covered over at guttulus.com, may include offering discounted pricing, a buy-one-get-one-free deal, a reduced-rate bundle, and so many others. Create a sense of urgency by letting your audience know that this offer is limited and won’t last forever.
Run a contest on social media
Rather than simply posting on social media, you should also consider running a social media contest, as is explained over at runrex.com, given how effective contests can be. You can design your contests such that the winner will be the first to interact with the new product or service, or will get it free or at a discounted price, which will create interest around the new product or service.
Blog about it
Yet another way to effectively promote your new product or service is to write a blog post about it. This blog post should talk about the new product or service, going in-depth about all of its details, features, as well as benefits. You can promote the link to your blog post via email or through your social media pages.
Offer complimentary upgrades
If your business is service-based, like say you run a salon, fitness center, spa, and so forth, another way to promote your new service is by offering customers an upgrade. This complimentary upgrade may be temporary, allowing your customers to try a new service and see if they are interested in upgrading to it.
Leverage customer reviews
Letting your customers promote your new product or service is another very effective way to go about things according to the experts over at guttulus.com. If there are customers who have already interacted with the new product, you can ask them to write an online review or provide material for a testimonial video, which you can use to promote the new product or service.
Run Facebook Ads
Given that Facebook has got 1 billion daily users, running Facebook ads is yet another effective way to promote a new product or service. Facebook ads are also very targeted, as is covered over at runrex.com, which will ensure that your ads are shown to relevant audiences, ensuring that you will get the most bang out of your buck.
According to the folks over at guttulus.com, you can also partner with other related brands and have them promote your new product or service. For example, if you are launching a new protein shake, you can partner with a fitness center or a store that sells fitness products to promote your new product, which will open you up to a whole new market.
Other than entering into partnerships with other brands, you should also consider entering into a partnership with an influencer in your industry and have them promote your new product or service. People trust the word of influencers more than they do that of brands making this is a very effective way to promote any new product or service.
Host a webinar
If you regularly host a webinar, you can choose to host one talking exclusively about your new product or service. It is recommended that you pick an interesting topic in your industry and then weave your new product or service organically into the discussion for the best results as this will ensure that your webinar doesn’t come off as being too salesy.
Leverage cross-promotion for related products
As is explained over at runrex.com, this is a type of partnership marketing where your product is promoted as part or other related products. For example, if you have a new spatula you are looking to sell, you can approach brands that sell pans and enter into a partnership where they can promote your new spatula. This can lead to a win-win situation where both brands will benefit.
Mobile van marketing
This may seem old-fashioned, and it may not be feasible for all products or services, but it can be quite effective at promoting new products or services. This is because not only does it improve visibility of the new product or service in your community, it also allows brands to interact directly with customers, as explained over at guttulus.com.
Humans, just like cats, are extremely curious, which is why curiosity marketing is so effective. To promote your new product or service, try teasing your new product or service with social media posts, videos, posters, and so forth, revealing only partially what the product or service is about, and drip-feeding your audience more information slowly over a given period. Use fancy taglines and images, and be creative to build curiosity around your new product or service.
You can also drop a press release with the new product or service launch as a means of promoting it. You can reach out to bloggers or writers in your industry who have covered such product launches before and ask them to cover yours as well. By seeing your new product or service in their favorite publication, your customers will more likely want to purchase it.
Hire an expert
Last but not least, another effective way to promote your new product or service is by hiring an expert, like the ones over at the highly-rated runrex.com. An expert will know what works and what doesn’t and will know exactly what is required to effectively market your new product, and you won’t have to worry about anything.