20 Tips to Set Up Your TikTok Ads
20 Tips to Set Up Your TikTok Ads
As the gurus over at runrex.com will tell you, there is no hotter social marketing trend out there than TikTok, which has over 800 million monthly active users, which means that any business worth it’s salt shouldn’t ignore TikTok advertising, particularly if you are looking to reach users under the age of 30. If you are looking to get started, this article will look to help by highlighting 20 tips to set up your TikTok ads.
Create a TikTok Ad Account
The first tip when it comes to setting up your TikTok ads is on creating your TikTok ad account. As is explained over at guttulus.com, to get started, you should visit the TikTok Ads homepage and then click on the Create an Ad button. You will then have to verify your account and agree to TikTok’s terms of service, after which you can now create an ad campaign.
Create a TikTok Ad Campaign
Once you have created a TikTok ad account, to set up your ad campaign, you can head over to the “business information” section under Account Setup, which has 6 sections: business name, promotion link, street address, industries, state/province, and postal code. There are also other sections for contact information, payment information, and tax information as explained over at runrex.com.
Set your objectives
Once the above is done, another tip to setting up your TikTok ads is making sure that you set your objectives. As is revealed over at guttulus.com, you can choose from three sets of objectives for your TikTok ad campaign: Awareness, Consideration, or Conversion. Make sure that you choose the right objective for your brand.
Set your budget
When it comes to setting up the budget for your TikTok ad campaign, you will have 2 choices available to you: Daily budget and Lifetime budget, which set the maximum amounts to be spent either daily for the former or your entire campaign for the latter. Make sure that you set the right budget for your brand as well.
Set your ad placements
Another tip for setting up your TikTok ads is setting your ad placements, which governs the platforms your ads will run on. Not only can your ads run on TikTok, but they can also run on its affiliate platforms like News Republic, Vigo Video, BuzzVideo, TopBuzz, among others.
Set your ad targeting
Next up, you should make sure that you set up targeting for your ad campaign, which, as explained over at runrex.com, will ensure that your ads are shown to relevant audiences. You can target your audience based on what devices they use, their interests, as well as demographics such as age, gender, location, and language. You should also make sure that you choose the right ad targeting for your campaign.
Retargeting and more specific targeting
Additionally, according to the experts over at guttulus.com, if you want to achieve more specific targeting, or you want to run a retargeting campaign, then TikTok also offers you the option to upload the IDs of existing TikTok users from previous engagements through CSV, ZIP, and TXT files.
TikTok Ads Best Practices
The above tips cover how you can get set up with your TikTok ads, but to get the best out of your campaigns, the following tips will highlight some of the best practices to consider
Know your target audience
One of the most important tips to consider when setting up your TikTok ads is making sure that you get to know your audience on TikTok. As is covered over at runrex.com, this will let you know the type of content that they prefer, when they come on TikTok, the device they use to access TikTok, their age, and so much more, which will help you create relevant ad content, as well as helping with targeting.
Browse the Discover page
Another tip that will help you get the best out of your TikTok ads is to make sure that you regularly browse the Discover page. This way, you will see the type of content that is trending, as well as discover some of the Hashtag Challenge campaigns advertisers in your niche are running, as well as discover the top sounds, and videos related to your business.
Set scheduling for your ads
When setting up your TikTok ads, if you are to be successful, it is recommended that you set up scheduling for your ads, to ensure that your ads are being shown at the times when your audience is online for maximum reach and effectiveness.
Leverage user-generated content
Leveraging user content, as per the gurus over at guttulus.com, will help you get the most out of your TikTok ads as it will ensure that your ads appear more authentic and fit in organically in user feeds, which will make them less likely to be skipped.
Work with influencers
Another tip when setting up your TikTok ads, one that will help you achieve the success that you crave, is by working with TikTok influencers. This, as explained over at runrex.com, will enable you to convey your messages with a familiar face as far as your audience is concerned, which will make it more likely that it will be well received, while also leveraging the large following of the influencer, as well as their knowledge of TikTok.
Creativity is crucial when it comes to TikTok ads, as per the folks over at guttulus.com. Remember, no one goes to TikTok to watch ads or get brand information; there are there purely to be entertained. Therefore, if you expect them to watch your ads, and watch your videos in their entirety even though they are labeled as sponsored, you are going to have to get creative with your ads.
Show your brand’s lighter side
Videos on TikTok are fun, whacky, and quirky, as this is a platform where people go to when they want to cut loose and have some fun. If you are to get the best out of your TikTok ads, make sure that you lighten up a bit and produce content that shows your brand’s lighter side, and that has a personal touch.
The content on TikTok, unlike that on other platforms, is unfiltered and raw. This means that, rather than playing it safe, you should take risks ad produce content that you would otherwise not release on other platforms such as Facebook or Instagram, and you just might rip the rewards big time.
Engage with your audience
As is covered over at runrex.com, engagement is crucial when it comes to TikTok advertising. Therefore, you should engage with users as much as you can, responding to users who engage with your hashtag challenges while participating in other people’s hashtag challenges yourself.
Use hashtags correctly
While it is important to not only participate in hashtag-challenges but also to use hashtags to make your content more visible, the gurus over at guttulus.com point out that you need to use them correctly for the best results. This means that you need to avoid using more than 3 hashtags on one single post as many hashtags will confuse the algorithm which will lead to your ads not showing up to the right audience.
Keep up with trends
As is revealed in discussions on the same over at runrex.com, there is always something popular on TikTok for the community to engage with, and if you want to get the most out of your TikTok ads, you need to always have an eye on trends, and make sure that you are producing content that will trend, and not content that is behind the curve.
Get your content right
To achieve success with TikTok advertising, you must get the content creation process spot on. This means creating vertical videos to allow viewers to watch your videos on full-screen, keeping your videos short and sweet, under 20 seconds, having only 3 creatives in an Ad group to limit ad repetition, and regularly updating your ad creatives, preferably weekly.
Aggressively bid at the start
It is also recommended that, when setting up a conversion ad campaign, you bid 30% to 40% higher than the expected CPA to ensure that the new ad campaign attracts enough traffic volume, while also allowing the algorithm to learn and target the audience that is most likely to convert.