Illustration If you work in the marketing world, you no doubt understand how important it is to come up with impactful illustrations for any marketing project. If you are relatively new to marketing and especially coming up with graphics, these tips will be quite useful to you. These are tips that we at Guttulus have […]
Hybrid Direct Mail For many years, both large and small companies have used direct mail to reach customers. In fact, it is one of the easiest ways to get your brand into the home of a potential customer. However, you should know that you are not the only one doing that. As a result, you […]
Email Marketing For Your Business Email marketing is the use of email by a firm to develop and enhance relationships with potential clients. Businesses can also use Email marketing to promote their services and products by targeting potential customers. Email marketing allows you to keep your clients informed and tailor your marketing message to the […]
Display Advertising When you want to choose an advertising method, you should consider its visual appeal to grab your customers’ attention, relevancy of the advertising method, and location that can maximize your business exposure. Display advertising is popular in digital marketing because it is visually appealing and it targets the right customers. Display ads are […]
CRM Integration Any CEO, CFO, manager, marketing director or any other person in a related position of a successful business enterprise has been challenged to seek the best way to manage the company’s customers, leads, prospects and sales opportunities at least once in their career. However, with the advancement in the digital marketing sector, the […]
Conversion Tracking One of the most important features of Google Analytics is conversion tracking. However, if you want to get it right, it will require a bit of time and effort. Even when you set it up, it is not always clear how you can extract data from it. We at Guttulus have simplified this […]
Competition Analytics The business environment is characterized by constant change. The strategies that are required to make one successful in the market always transform and one has to keep up with them to avoid being eliminated from the market. One of the effective strategies the companies adopt is monitoring their competition. Various tools allow for […]
Understanding Brand Identity Brand identity can be termed as the collection of brand elements that a company created to bring out a desirable image of itself to its clients. All the things that are related to a service, product, a person or a company constitute the brand of the product. Some of these components are […]
B2B Marketing If you are a midsized or even small business trying to make it in the business to business space, then you understand how much the digital revolution has disrupted things. Just a short while ago, making a sale needed the intervention of a human, even when working via the web. However, now almost […]
Audience Segmentation What Is Audience Segmentation? Audience segmentation is the process of organizing and merely dividing the sample population into manageable segments to fit in your services and communication to the preferences of each group. Most people talk about having an audience, but in reality, they have multiple audiences with diverse expectations and wants. These […]
