If you are a midsized or even small business trying to make it in the business to business space, then you understand how much the digital revolution has disrupted things. Just a short while ago, making a sale needed the intervention of a human, even when working via the web. However, now almost everything takes place over the internet. Businesses that fail to adapt to his reality have found themselves on the losing side. That is why we at Guttulus have decided to create a few tips for you.
- Work on your website
Most businesses now realize that they need to have a website. However, most still do not fully appreciate how important a website can be. A website allows you to sell your brand in every way you think will help you succeed. Besides that, a site lets you connect with your audience directly.
It is also most likely the first place where visitors to your company visit. Thus, it is important to make the right first impression. Ensure that your online presence is top-notch and engaging. That way, your customers will be able to get in touch with you or your services fast if they need to.
- Come up with quality content
Most blogs are good at explaining their services on their home website. However, they fail when it comes to creating content to tell their story. This includes blogs, videos, and infographics. Customers are always looking for new information that can educate them on your products. Their interest in your products only develops later once they understand what you have to offer.
If you are not already telling your story using various formats, you need to get started. The more often you tell a story, the better your audience will hear it. However, be careful to inform or otherwise a sly attempt to blatantly market your products via content will not work.
- Understand basic SEO rules
One of the most basic rules of search engine optimization is that you must create high quality and fresh content at all times. Besides that, you need to understand how to utilize social media to drive traffic to your site and services. Some people may ignore social media, but studies have shown that is a bad idea.
- Understand your audience
If you want to optimize your use of social media, you will need to understand what appeal to your potential audience. That will entail taking time to study the industry. What other influencers and players are doing and saying.
Besides that, check out what the most successful players are doing to attract customers. If you want to understand what others are doing, visit their blog. This is where they post their latest activities. See what they are discussing and how customers are responding.
- Take full advantage of social media
In the modern digital era, few other ways are as effective in spreading your ideas as social media. It can be a great way to boost your online visibility. If you want to succeed in social media, you need to share high quality and targeted content with your audience.
- Use paid content
For just a few dollars, you can use paid ads such as AdWords and social media paid ads to get your content out there. If you can narrow your focus to a few important keywords, you can be able to target specific clients. If you have no idea what keywords you should target, you can find various tools online that can assist you with your keyword research.
- Upcycle your content
Content can be written, shared a few times, and then forgotten. However, that does not need to be the case. You can upcycle content. This simply means reusing old content that had proven successful in the past. For instance, you can pick a blog post that you had written a while back and use it to create a video. Besides that, you can use the blog and create an infographic.
- Consider using the marketing funnel
To do this, you will need to use social selling. This is where you utilize social media channels to share content with potential customers. The content you share has to be more than just spam. Besides that, the aim of this content should be to start a discussion rather than to push for sales.
- Build commitment with those that show an interest in your products
The path to success does not end after someone declares an interest in your company. Your efforts will have gone to waste if someone just shows up and then leaves. Ensure that it is easy for them to keep in touch with you. For instance, on the landing page, place your social links there so that people can like and follow you on social media. Additionally, you can create an email subscription where subscribers can get access to exclusive content.
- Engage your potential customers at a personal level
Digital marketing is all about improving the customer experience. To achieve this, you should try some one-on-one marketing. The goal here is to start discussions with customers that can ultimately lead to sales or referrals.