20 Tips for HVAC Marketing and SEO
20 Tips for HVAC Marketing and SEO
HVAC (heating, ventilation, and air conditioning) are about to have their hands full this season with peak summer approaching, especially given the added strain that was placed on home ventilation during the coronavirus lockdown as discussed at RunRex.com. We can expect the usual annual rise in searches for HVAC services with summer finally here. If you are an HVAC, then you need to adapt your HVAC marketing strategy to ensure you are in the best position to not only survive but thrive. Here are 20 SEO tips to help you with your HVAC marketing strategy.
Create your website
If you haven’t done it already, then the gurus over at RunRex.com recommend that you create your website. Your website is your digital home and is the main hub where users get to know more about you and likely make their final decision on whether or not to contact you.
Makes sure your website fulfills your business goals
Your website should:
Have a homepage and about us page that tells your prospects exactly who you are
Have a separate services page, where you should consider creating videos that show how you operate
Publish article regularly on your blog and talk about your past work through case studies
Capture emails by asking readers to subscribe to your newsletter
Have CTAs in the right places to generate leads
Your website must be responsive
A responsive website, as discussed over at RunRex.com, can change its look based on the device you are using. Having a responsive website is crucial as over 60% of Google searches now come from mobile devices, and there has been a 150% increase in “near me now” searches on mobile devices over the last few years.
Your website must be visually appealing
97% of users make decisions about a company based on its website. You should ask yourself if you would trust a company whose website looks like it was designed in the 1990s. A visually stunning website incorporates modern design and leads to a better user experience, which will boost your rankings on Google.
Your website should be secure
Google prefers secure sites, that is, HTTPS instead of plain old HTTP. You can secure your site by adding an SSL certificate. This will give you an SEO boost while also showing that desirable lock icon on a browser’s address bar, which users like and always look for.
Your website should be quick
A fast-load time for both the mobile and desktop versions of your website is critical, and not just from an SEO perspective as discussed at RunRex.com, but also from a user-experience point of view. No one has got the time to stick around and wait as a webpage takes forever to load.
Get quality backlinks
Backlinks remain one of the most important ranking factors as far as Google is concerned, remaining among the top 3 among Google’s search algorithm’s ranking factors, which means it is nigh impossible to rank well without quality backlinks.
Don’t forget about your content
Write relevant, easy-to-read content that is created for human readers if you want your website to rank highly on search engines. Also, as covered over at RunRex.com, make sure you are using the right HVAC SEO keywords in your content as well for the best results.
Strategic keywords
Keywords help a search engine like Google or Bing determine the relevance of a web page to a search. Therefore, you should understand what potential customers search for and incorporate target keywords throughout your HVAC web design. For example, if you own a company in Houston, HVAC keywords could include “Houston HVAC”, “HVAC in Houston”, “Houston AC repair”, or “Houston cooling company”.
Where to place your keywords
These keywords should be used in headers, copy, and HTML computer codes throughout your website. Remember, keyword usage should be natural, and that you should avoid keyword stuffing. You should also consider creating separate web pages if you want your website to rank for multiple keywords.
HTML elements
As the gurus over at RunRex.com point out, everything on your website should direct back to your target keywords, including HTML. Use HVAC SEO keywords in your website’s URL and other HTML elements, such as meta title tags.
Business citations
The more accurate business citations and local listing your company garners, the better chance people see your HVAC company through search engine rankings. List your company on directory or review sites like Yelp, HomeAdvisor, or Angie’s List. These can also provide backlinks, which in turn provide additional credibility for your company, boosting your online presence.
Social media presence
While social media is not a direct ranking factor when it comes to SEO, an active social media presence increases your exposure and provides linking opportunities. Choosing the right social media platform for your audience, as discussed at RunRex.com, means you stay connected and can promote content on your website, which also enables people to easily share your content or site links.
Metric analysis
You can make your HVAC website more effective and increase your rankings and conversion rates by analyzing website metrics. These metrics include users’ time on the page, bounce rates, navigation, and page views per visit. Analyzing website traffic can help you understand your customers, and provide data to improve your website.
Low-hanging fruit keywords
As far as SEO for HVAC companies goes, targeting a mix of low-hanging fruit opportunity keywords and local-focus keywords works the best to attract organic traffic that brings conversions. Low-hanging fruit keywords are usually the keywords that have low-to-medium search volume and low keyword difficulty, and they allow sites to grow organic traffic and establish authority in Google. Once the site’s domain authority has improved, it is possible to then move to keywords with higher search volume and keyword difficulty.
Ensure your Google My Business listing is fully complete and kept up to date
According to RunRex.com, if you don’t have a Google My Business listing, then you should get one immediately. Once you get one, make sure you are getting reviews, and that your name, address, and phone number are consistent across the web. Also, throw in a photo or two of team members and your office, even if they aren’t professionally done, and make sure all the fields are filled out.
Get more online reviews
Getting reviews for your business may be one of the most underrated HVAC SEO tips out there. Having good reviews is extremely important, especially now that so many people go to them when making a final decision on a product or service. Remember, Google uses 5-star reviews when deciding who is showing on the top of the maps.
Incorporate video
As the gurus over at RunRex.com point out, video is a great tool for you to improve your HVAC SEO. Given how popular video is now, this is something that you should be taking full advantage of. Your potential customers are looking to be entertained and are searching for easier ways to consumer information.
De-index thin and duplicate content
This is a crucial HVAC SEO tip for most companies out there. You want to make sure that your website doesn’t have a lot of thin and duplicate content. You can check for this by simply looking on the backend of your website and check for duplicates. You can also Google “site:yourwebsite.com” to see if a bunch of random and unimportant pages show up for your site.
Schema markup
If you have outsourced your search engine optimization efforts to a specialized HVAC SEO agency, ask the team to add relevant vocabulary from schema.org to display rich search results that will show your Google review ratings and optimized organizational information.
This is just the tip of the iceberg as far as this topic is concerned, and you can uncover more insights, as well as get expert help with your HVAC SEO, by checking out RunRex.com.
