20 Tips for HVAC Marketing and Social Media
20 Tips for HVAC Marketing and Social Media
As the gurus over at RunRex.com point out, the best HVAC social media marketing tips have the power to scale your business, convert new leads, and nurture the relationships you have with existing clients. This article will look to open your eyes to these tips by highlighting 20 tips for social media for HVAC businesses out there to consider.
Focus on the best platforms for your HVAC business
Given the many different types of social media platforms available at your disposal right now, with new ones seemingly cropping up by the day, you must choose which channels are best for you. Especially since, as the experts over at RunRex.com point out, you will get better results when you focus on creating hyper-relevant posts for one or two platforms than to spread yourself thin.
Take a look at which ones are working for your competitors
As you are deciding on the right social media platform for you, take a look at which ones are working the best for your competitors as, generally, this is a good indicator of what will be successful with your target market. For man HVAC businesses, building out a Facebook page is a good place to start.
Consider hiring a part-time executive assistant or office manager
If you and your team don’t have enough time to dedicate to maintaining one or two social media platforms, then consider hiring a part-time executive assistant or office manager to manage it for you until you can afford to hire a full-time marketing or social media manager. Alternatively, you could hire a part-time social media manager or intern.
Set HVAC social media marketing goals
Set the right HVAC social media marketing goals to keep track of your progress, stay focused, and make sure you zero in on the most effective strategies. The gurus over at RunRex.com recommend creating a spreadsheet to track your progress with goals like weekly goals, monthly goals, quarterly goals, and annual goals in mind.
Continuously update your data
While setting goals will give you a great foundation to begin tracking your progress, you must continuously evaluate your data to add or remove metrics that are most relevant to you. For instance, once you build up your followers, it might be best to shift your attention to encouraging more post interactions.
Improve your marketing strategies with data tracking
Once you have set your goals and chosen a free social media scheduling tool, you must consistently evaluate the data to discover the most effective strategies. This is why, as covered over at RunRex.com, you should get into the habit of recording and analyzing your data every week, as when you stay updated on your data in real-time, you will immediately see what HVAC social media marketing strategies are working and the ones that aren’t for your business.
Create posts relevant to your clients
Don’t make the mistake of either selling in every post (forgetting to provide value) or generating content in every post (forgetting to sell). The key to a relevant business page is providing the perfect balance between sales and value-driven posts. Keep track of which posts your customers interact with most, as this will ensure that you get an idea of what works best. Also, don’t forget to keep track of posts that work well for your competitors.
Host giveaways and exclusive offers
Giveaways and exclusive offers are great hyper-relevant posts for your clients as discussed at RunRex.com. Customers love gifts and offers that make them feel more endeared towards you and will engage with you more on social media. Your giveaway doesn’t even have to be complicated or extravagant either, as it can be as simple as a $100 Target gift card for the first 5 people that like, comment, and share your Facebook post, for example.
Post pictures of your HVAC business in action
Clients want to see proof of what your HVAC business can do for them. Sharing images of your employees and work will help increase credibility. Additionally, pictures are one of the best ways to create a deeper connection with your clients, and they make your brand and company more relatable.
What are some of the examples of pictures to post?
If you want to post pictures of your HVAC business in action, but don’t know how then some of the types of pictures you should post include:
New employee pictures
Employee anniversary pictures
Employee-of-the-month pictures
Before and after pictures of your best work
Company events
Post these and other pictures to build loyalty with customers.
Use short videos to show off your HVAC business
As is articulated over at RunRex.com, clients are 35% more likely to convert when they see a video versus when they see a picture. This means that a short one or three-minute video is a great way to get ideal clients to buy your HVAC services. You can post videos on platforms like TikTok, YouTube, Instagram (IGTV, ads), Facebook (organic, ads), and your HVAC business website.
What are some of the examples of videos to post?
Again, if you are wondering what sort of videos to post, then here are a few engaging HVAC video ideas for your business:
Quick HVAC tips
Your company story
Client testimonials
Quick advertisements
An introduction to your company (your missions, what your company is all about)
These short videos are a great way to introduce your business and allow your clients to form a stronger bond with you.
Utilize promoted HVAC social media marketing
The goals you set in the earlier steps can be reached via organic (unpaid) or promoted (paid) HVAC social media marketing. Typically, organic posts are sued to cultivate relationships with your existing clients and get leads interested in converting, while promoted social media ads are used to generate new leads or boost traffic to your website as covered at RunRex.com. You can boost your organic posts using a small amount of money to direct more leads to check out pages you are already posting organically.
Incorporate your HVAC social media handles into everything
One of the best ways to grow your social media presence is by simply incorporating your HVAC social media into all your marketing materials. Some of the places where you can incorporate your social media handles include emails, website, magnetic business cards, and flyers, and door hangers.
Ask your happiest clients to write you a review
You should avoid making the common mistake many HVAC businesses make, and that is asking all of your clients to write a review. This could backfire as you might get more bad reviews than good. In fact, customers are 21% more likely to write a review about a negative experience than a good one. Since 63% of customers say they check reviews before making a purchase, you should only ask your happiest clients to write you a review.
When should I ask my clients for a review?
As per the experts over at RunRex.com¸ here is when to ask your clients for a review:
Excellent survey response
Verbal or email compliment on your services (or an employee)
Happy social media comment raving about your services
Don’t forget to share your great reviews on all of your HVAC social media marketing platforms.
What to note when it comes to incentives for reviews
It is important to note that if you choose to provide incentives for providing reviews, you must offer it to everyone, even the bad reviews, to avoid legal implications. Quickly drive the conversation offline to a private conversation when you get a bad review. As you evaluate the issue, make sure you keep your client’s perspective in mind and apologize for any negative experience/feeling the customer may have.
Respond to direct messages ASAP
Responding to direct messages as soon as you can, and in less than 24 hours, you can help develop a professional HVAC business with a great reputation. Oftentimes, leads and clients will send direct messages asking questions about your services, which is a great chance to get them to convert. In your response, give them your call-to-action with the next step you want them to take as explained at RunRex.com.
Grow your HVAC social media marketing presence with hashtags
Relevant, commonly used hashtags are a great way to make your business page discoverable on social media. Use hashtags to allow leads to find you and give clients a way to keep track of related posts and campaigns. Look at which hashtags are most popular in your area for HVAC services, and also look at which ones are working for your competitors.
Keep up with the latest social media trends and features
Finally, make sure you keep up with the social media trends and new features to ensure you are maximizing your HVAC business’s potential for social media presence and growth. Signing up for social media newsletters is one of the easiest ways to ensure that you stay updated.
As always, if you are looking for more insights and tips, as well as expert help with your HVAC social media marketing campaigns, then look no further than the highly-regarded RunRex.com.
