25 Tips to Dominate YouTube for Law Firms in Houston Texas
25 Tips to Dominate YouTube for Law Firms in Houston Texas
As is revealed in discussions on the same over at runrex.com, Video is more popular than ever before, and with YouTube being the world’s second-largest search engine, and the largest platform for video, then it means that it should be a huge part of your law firm’s marketing efforts. This article will look to help law firms in Houston, Texas dominate YouTube by highlighting 25 tips that will help them get the best out of their efforts on the platform.
- Open a “brand” channel
One of the first things you need to do if you want to be successful on YouTube as a Houston, Texas law firm is opening a “brand” channel for your law firm rather than a personal channel. This, as discussed over at guttulus.com, will allow you to develop your law firm brand, and will allow you to have multiple Google accounts for greater flexibility and power as far as your channel is concerned.
- Get your description right
The Description part in the ‘About’ section of your law firm’s YouTube channel is important and you should make sure that you get it spot-on. Make it short and engaging and ensure that you use it to present the personality and culture of your law firm to ensure that visitors know exactly who you are and what you stand for.
- Don’t forget about your website links
When filling out the description part of your YouTube channel, it is also important that you don’t forget to add the link to your law firm’s website to allow visitors to check it out quickly if they need to. You should also add contact information, an address, and links to your other social media platforms while at it.
- Research your audience
Even though you may already have an idea of who your clients are, you must do some research on your audience so that you know what they want, allowing you to create video content that will effectively resonate with them. Do your research so that you know the type of content which your target audience loves.
- Set up a YouTube community page
While at it, the subject matter experts over at runrex.com recommend that you make sure you set up a YouTube community page. This will allow you to interact with your audience and find out more about who they are and how they think, which will give you useful information that will help you succeed on YouTube.
- Research your competitors
While you must constantly research and check your audience so that you can continue to give them what they want and need, it is equally as important to check out your competitors’ videos and channels. This will allow you to see what is working for them, the comments they are getting for their videos, and if you can take any insights to improve your content based on these comments.
- Check out video channels beyond your practice area
If you want to succeed on YouTube, don’t restrict yourself to your law firm’s area of practice. Try and check out any channels beyond your area of practice or law specialty and see if there are interesting insights you can glean from them. You just may be able to pick one or two things that you can use to improve your channel.
- Use the right keywords for your videos
If you want your videos to reach as much of your target audience as possible, you must choose the right keyword. There are many keyword research tools that you can use to research and find the most appropriate and relevant keywords for your videos to ensure that they are optimized for success.
- Use the right title for your videos
Other than the keywords, your videos’ titles are also crucial to their success as is covered in detail over at guttulus.com. The time you have to attract your audience and entice them to click on your videos is limited, which is why you need to ensure that you craft engaging titles for your videos.
- Avoid clickbait
While it is important to craft engaging titles for your YouTube videos, you should avoid at all costs using clickbait titles that will leave your viewers disappointed and angry. Make sure that your video delivers what the title claims, focusing on choosing a title that answers the most important questions for viewers, to convince them to click on your video.
- Ensure that your title doesn’t get truncated
While YouTube limits the title to 70 characters, you should never use the full 70 characters, but try as much as possible to limit your title to around 60 characters. This will ensure that your title is not truncated in search results and ensure that viewers can read your full title for the best results.
- Don’t forget about thumbnails
You should also ensure that you select engaging thumbnails for your videos if you want to dominate YouTube. Use a thumbnail that will entice viewers to want to click on and watch your video. Most law firms forget how important thumbnails for their videos are, don’t fall into the same trap.
- Add clear calls-to-action
According to the experts over at runrex.com, you don’t want users to simply watch your videos, you want them to take action after watching. This means that you should never forget to incorporate CTAs to your videos if you want to be successful with your efforts on YouTube. Use your CTAs correctly though because when not used well, they can be irritating to viewers.
- Focus on what your audience wants
No one goes to YouTube to search for commercials, which means that if you want to succeed on YouTube, you should put up less promotional videos about your firm, and focus on creating content that your audience wants to see. Put up content that is educational and helps them with common questions they have, and you will be set on your way to dominating.
- Make videos frequently
If you want to be successful on YouTube, then you will need to be a constant presence on the platform. Make sure that you create and post a video at least once every week, making sure that you are creating videos with content that help, educate, and inform your audience, rather than self-promotional videos for your law firm.
- Embed videos on your site
Another way through which you can grow your YouTube channel and get more subscriptions and views is by embedding your YouTube videos onto your website. This way, people visiting your website can know about your YouTube channel and if they like what they see with your embedded video, they are more likely to want to engage with more of your video content in your channel.
- Add a YouTube widget on your website
On a related note, you should also let people know that you have a YouTube channel by adding a YouTube button on your website where one can click and get linked directly to your YouTube page as discussed over at guttulus.com. This will also help you get more subscriptions and viewers for your content.
- Promote your videos on other platforms
Another way to drive more traffic to your video content and your channel is by promoting your video content on other social media platforms. Posting a link to your videos on other platforms like Twitter, Facebook, Reddit, Instagram, and so forth, will help get more eyes onto your content, helping grow your channel.
- Get people to comment on your video
Encouraging engagements on YouTube is yet another way through which you can grow your channel, get more subscriptions and views, and dominate. Always ask your viewers to give their views on your videos or to ask any questions they may have after watching.
- Reply to comments
Getting people to comment is not enough, you should also ensure that you reply and engage with them in the “Comments” section. Reply to all comments as quickly as you can, replying to both negative and positive feedback, letting viewers know that you appreciate their feedback, and answering any questions asked.
- Avoid cookie-cutter replies
When replying to the comments on your video content, the subject matter experts over at runrex.com are adamant that you should avoid cookie-cutter replies. Make sure that you put some thought into your replies and that you reply to each comment with a customized reply. Replying with cookie-cutter replies is just as bad as not replying at all.
- Get your videos additional exposure by having them transcribed
Having your video content transcribed for your site or blog will not only help you repurpose content and add new content to your site, but it will also help get the video some additional exposure. People reading the transcribed content will have a link to the video which they can click and watch it if they want.
- Don’t forget about your profile
While your description is important as covered earlier on, your channel’s profile is also just as important. Here, make sure that your channel has both a banner and an avatar, and if you select a photo for your banner, select a different one for your avatar. You should also create a channel trailer or an introductory video to show your audience what your law firm is all about.
- Avoid law jargon
Remember, the majority of the people who will be watching your videos have no background in law, and you should, therefore, avoid using law jargon in your video content. Use language that anyone can understand so that you don’t lose viewers as a result of them not understanding what you are talking about.
- Show some personality
As a lawyer, you are usually stoic in your delivery, however, if you want to capture and keep the attention of viewers on YouTube, then the gurus over at guttulus.com are adamant that you need to show some energy and personality when speaking. This will ensure that viewers don’t get bored. Add some emotion, humor, and speak off the cuff a bit to keep your audience engaged.
If, after reading this article, you are interested in using YouTube to market your law firm, then reach out to the highly-rated runrex.com and guttulus.com who are the best agencies for such services in Houston, Texas.