25 Tips to Dominate YouTube for Small Business in Houston Texas
25 Tips to Dominate YouTube for Small Business in Houston Texas
When it comes to social media as a business tool, YouTube doesn’t usually get the recognition it deserves, as compared to other platforms like Facebook or Instagram, particularly when it comes to small businesses. However, as the gurus over at runrex.com are quick to point out, creating and posting video content on YouTube is an excellent way to boost your small business’s credibility and visibility. If you are a small business in Houston, Texas, and are looking to dominate YouTube, then this article will look to help through the following 15 tips.
- Consistently put up content
If you want to dominate YouTube, then you need to ensure that you keep your content coming and that you are providing your subscribers with regular updates. Some of the ways you can produce video content as a small business include breaking up your webcasts and webinars and then posting them as a series of videos, repurposing infographics into explainer videos, creating product demonstrations, company history videos, and so forth as discussed over at guttulus.com.
- Don’t forget calls-to-action
Your videos should contain calls-to-action of you want to dominate YouTube. CTAs let viewers know what you want them to do once they watch your videos and include asking viewers to contact you for more information, subscribe to your YouTube channel, leave feedback, share your video, and so forth.
- Ask for feedback
Also, if you want to dominate YouTube as a small business in Houston Texas, always ask for feedback from viewers. Ask them to rate your video and leave comments once they watch it, and you can use this feedback to make your videos better.
- Respond to feedback
You shouldn’t stop at asking for feedback as you should also make sure that you are constantly monitoring and responding to all feedback as quickly as possible. Also, avoid cookie-cutter, automated responses, which can be just as bad as no reply at all. Make sure that you personalize your responses to each of your visitors.
- Customize your channel
According to the subject matter experts over at runrex.com, if you are to dominate YouTube, then you need to make sure that your channel doesn’t look like other channels on the platform. Customize your channel with colors, images, relevant information, and more, taking the time to reinforce your brand identity through your logo, color palette, tone, slogans, and so forth to make sure that viewers can immediately associate your channel and videos with your business.
- Get your titles right
Remember, people, when they search YouTube, they do so with keywords and phrases describing what they are looking for, just as they would on Google. This means that titles are extremely important on YouTube hence why you should avoid giving your videos non-descriptive and boring titles. Make sure that you add relevant keywords to your titles to make it easier for people to find your videos.
- Get the categories right
When you upload videos to YouTube, you choose a category for the video, with there being up to 15 categories to choose from. If you are to dominate YouTube, then you must choose the right categories for your videos.
- Add relevant tags
You will also be required to enter tags for your videos when uploading them to YouTube, and you must choose relevant tags. You should first use the tags that YouTube suggests and then manually add extra tags and variations on your tags.
- Craft a great description
According to discussions on the same over at guttulus.com, your video descriptions are also extremely important. Make sure that the video descriptions for your YouTube videos are short and informative, describing your video in a sentence or two, with the help of your top keywords, and then make sure you include a link to your small business website or blog in case a viewer wants to know more.
- Consider collaborations
Collaborative videos are very popular on YouTube, and you should consider doing them if you are looking to dominate YouTube. Look for popular YouTube channels with offerings that complement your business, rather than compete with it, and try and see if you can collaborate.
- Leverage your customers
As a small business, your customers are your lifeblood. This is why you should consider posting YouTube videos of customer testimonials. This will allow you to build trust and credibility, helping convince people who may be needing that extra nudge.
- Use subtitles
If you want to dominate YouTube, then you should also ensure that use subtitles in your videos. This will not only allow you to reach the many hearing-impaired YouTube users out there but will ensure that those people who don’t want to bother others while watching videos can watch yours, making your videos more accessible.
- Avoid annotations
While subtitles are considered a must, the gurus over at runrex.com point out that you should avoid using annotations, which annoy viewers. Rather than adding annotative pop-ups to your videos, consider placing links and your comments in the description.
- Ensure your channel name is self-explanatory
As a small business on YouTube, your channel name mustn’t confuse your viewers. This is why you must keep it simple with it, using your business name, to ensure that people can easily recognize and find your channel.
- Get the quality of your videos right
The higher the quality of your videos, the more professional your business looks. Therefore, if you have designs of dominating YouTube as a small business in Houston, Texas, then you should make sure that you are producing high-quality content, getting things like lighting and sound spot on.
- Keep your videos short
Short videos ensure that people finish watching your videos, and pay attention throughout. Given the short attention spans of people online, it is always recommended that you keep your videos short and sweet if you can.
- Brand your videos
Other than customizing your channel, you can reinforce your brand by branding your videos. Here, you can ensure that you start and end each of your videos with a quick short of your logo or company name, as well as your tagline as explained over at guttulus.com.
- Pick the right thumbnail
It is also crucial that you add a thumbnail that makes viewers stop, pay attention to, and watch your video content. Nowadays, an image is not enough, and you should make sure that you use a mix of text and a nice background image to get the viewers’ attention.
- Leverage background music
Including background music in your videos will make them more professional, which will only help the image of your small business. Just make sure that you choose the right music as people want to watch your videos rather than listen to music.
- Make playlists
Creating playlists will also create a better viewing experience for your subscribers and viewers. For example, if you have certain videos that benefit from being watched together in a particular sequence, then you should create a playlist to help viewers get more out of your videos.
- Promote your videos with social media
If you want as many people as possible to watch your videos, then the gurus over at runrex.com point out that promoting your videos with social media is a no-brainer. Post links to your YouTube videos on your Facebook, Twitter, Instagram, and LinkedIn accounts, among others to let people know that such content exists.
- Respond to popular videos
You should also keep an eye out for popular YouTube videos in your niche, and then create videos responding to them. This will lead to your video showing up underneath the original video, and even on the sidebar adjacent to it, which could lead to your video garnering more views, helping you dominate YouTube.
- Partner with blogger on your niche
Most bloggers also like to feature high-quality video content on their site as this not only gives them something to write about, it also entertains their readers. Therefore, partnering with popular bloggers in your niche will help you get more views and subscribers, as well as more valuable backlinks to your videos.
- Embed YouTube videos on your website
This is another way you can get more views and subscribers for your videos and channel respectively. This is because when users visit your site, they will be able to watch some of your YouTube videos, after which they will know that they can find more videos on your channel.
- Partner with influencers
As is revealed in discussions on the same over at guttulus.com, influencers are more powerful now than ever before. Partnering with influencers in your niche, having them share your YouTube video, and promote your channel will increase your views and subscribers, setting you on your way to dominating YouTube.
If you are looking for help with your YouTube efforts, then you should look no further than the highly-rated runrex.com and guttulus.com who are the best in Houston Texas for such services.