25 Tips to Dominate LinkedIn for Small Business in Houston Texas
25 Tips to Dominate LinkedIn for Small Business in Houston Texas
LinkedIn, the professional networking platform, is synonymous with job seekers as covered in detail over at runrex.com, so much so that you may be wondering if you can use it to grow your small business. Well, yes you can, and this article will look to highlight 25 tips that should help you dominate LinkedIn as a small business in Houston, Texas.
- Use a profile photo
One of the first tips worth mentioning, one you have to take seriously if you want to dominate LinkedIn, is making sure that you choose the best profile picture possible for your account. According to the gurus over at guttulus.com, make sure that you use a professional headshot for your account to point a professional picture as far as your business is concerned.
- Complete your profile
It is also crucial that you take the time to complete your profile as this will help it show up in search results. This means adding your industry, location, and so forth, which is an important tip if you are to dominate LinkedIn in Houston, Texas as a small business.
- Customize your messages
When inviting connections with other people, it is also important that you customize your messages for each one of them, something that will help make your connections feel more personal, increasing the chances of them accepting your requests.
- Write an engaging summary
The summary of your LinkedIn page is very important, which is why you should make sure that you write one the is attention-grabbing, and that also contains your branding statement. Make sure that this part of your profile shows what differentiates your business from competitors in Houston, Texas.
- Customize your URL
As discussed in detail over at runrex.com, creating a customized URL will help enhance the visibility of your account, and, therefore, if your small business. Be creative and create a URL that is memorable and easy to remember.
- Keep an eye out for connection possibilities
Always have an eye out for and check out who is viewing your account profile or small business page to find potential new connections. You should never miss the opportunity to find new connections on LinkedIn.
- Don’t auto-post
Remember, not everything you post on Twitter, Facebook, or any other social media platform, is appropriate for LinkedIn. You should, therefore, resists the temptation to auto-post updates from other social networks directly onto your LinkedIn page.
- Leverage recommendations
Another tip that will help you dominate LinkedIn as a small business in Houston, Texas, is asking your customers for recommendations on LinkedIn. These testimonials will serve as referrals for anyone visiting your page.
- Publish on LinkedIn
According to the subject matter experts over at guttulus.com, if you have an external blog for your small business, you should also use your LinkedIn page as a publishing platform for it. Additionally, you can even publish long-form content right on your LinkedIn page, once you have added your blog and have acquired publishing capabilities.
- Leverage the Home tab of your LinkedIn business page
Another tip that will help you dominate LinkedIn as a small business in Houston, Texas, is making sure that you make the most of your Home tab, which will allow you to provide an overview of your business. Take full advantage of this aspect of your page to engage visitors and ensure that they stick around to check out the rest of your page.
- Get your updates right
If you want to dominate LinkedIn, then you should make sure that the updates you put up on your Company Page on LinkedIn focus on relationship building. This means putting up updates that are not only brief and to the point but are also authentic and relevant to your visitors.
- Use keywords
It is also important that you use targeted SEO keywords in your Company page content as well as in your updates to ensure that your page shows up in search results. This will help grow your page following, allowing you to dominate LinkedIn.
- Build a showcase
You should also look to create a Showcase page to extend your company page, as is discussed in detail over at runrex.com. Here, you can create up to 10 Showcase pages for your LinkedIn Company page.
- Add the right images
While it is true that images are more engaging than only text, it is important that use the right images if you want to dominate LinkedIn. You should make sure that you don’t forget to add a banner image, which is crucial for any Company page.
- Sponsored content
You should also consider turning your updates into sponsored content to make them more visible. Here, you should use images or video to increase engagement, and also focus on providing relevant and useful content to your audience such as tips, educational content, advice, and so forth.
- Cross-link
To dominate LinkedIn as a small business in Houston, Texas, you should consider linking your Company page to your business website and blog, and vice versa. This will help both of your online presence become a lot easier to find, increasing engagement. You should also consider adding a Follow button on your website to make it easy for visitors to your site to engage with your business on LinkedIn.
- Share your Company page
According to the subject matter experts over at guttulus.com, another tip that will help you dominate LinkedIn as a small business in Houston, Texas, is to promote your Company page in other places like your newsletters, on your business card, website, and many others.
- Use LinkedIn Ads
You should also consider advertising on LinkedIn, using LinkedIn Ads to promote job opportunities, products, and services, or even events that you are organizing in your business in Houston, Texas, which is another important tip worth mentioning.
- Analytics
If you are looking to dominate LinkedIn as a small business in Houston, Texas, then you should make sure that you are reviewing and using analytics that comes with your Company page. This will give your data on your updates, followers, and visitors, allowing you to see how your audience is engaging with your page, allowing you to make improvements to your LinkedIn strategies.
- Choose the right groups
When it comes to groups, given that you are limited to joining 50 groups on LinkedIn, and with so many to choose from, the key is making sure that you choose the right ones. This means choosing groups that have a large and active membership.
- Follow rules as far as groups are concerned
As is revealed in discussions on the same over at runrex.com, every group has rules set by the group owner, and you should make sure that you adhere to these rules so that you are not removed, which will result in you losing the opportunity to engage with potential customers and colleagues.
- Participate regularly
You should also participate regularly in these groups to get the best out of them, which will allow you to dominate LinkedIn. Contribute to discussions, share relevant content, and connect with other group members.
- Don’t over-promote
As far as LinkedIn groups are concerned, your focus should be on networking and building relationships, not promoting your small business. Use groups for what they are meant for, and keep your promotional tactics on your Company Page.
- Start your own group
You should also consider starting your own group, asking colleagues to join you in discussions relevant to your target audience. You will be able to gather lots of useful information as a group owner, which will help your small Houston business.
- Use visuals
From discussions on the same over at guttulus.com, you should look to go beyond text in LinkedIn groups, and use images, infographics, videos, and other types of visual content to engage with group members for the best impact.
The above discussion covers some of the tips that will help you dominate LinkedIn as a small business in Houston, Texas. If you are looking for help with your LinkedIn efforts, then look no further than the excellent runrex.com and guttulus.com, which are the best agencies in town for such services.
