25 Tips to Dominate Instagram for Law Firms in Houston Texas
25 Tips to Dominate Instagram for Law Firms in Houston Texas
Many law firms have discovered the power of social media when it comes to promoting their business and getting more clients. However, for most of them, this means LinkedIn, Facebook, and Twitter, all of which are covered over at runrex.com. Instagram, given that it is known to be mainly popular among young adults, teens, and tweens, has remained largely underutilized by law firms. This is until recently when many have begun to turn to Instagram as the platform has become more and more popular among adults, and as most millennials have grown older and become a target audience. To help law firms in Houston, Texas dominate on Instagram, this article will look to highlight 25 useful tips.
- Have a strategy in place
Before you get started on Instagram as a law firm, you must have a plan in place first according to the experts over at guttulus.com. This means coming up with a posting schedule, appointing a social media manager who will be responsible for posting on Instagram, and so forth, to ensure that things are done in a strategic and organized manner.
- Craft an impressive account bio
After creating a business account for your law firm on Instagram, you must craft an impressive account bio. This means including your company logo as your bio picture, ensuring that it is brief but descriptive and that it includes your firm’s tagline, a short description of what your law firm does, as well as relevant hashtags.
- Make it easier for people to contact you
The main goal of your law firm’s Instagram account is to drive more clients to your business, and, therefore, you should make it as easy as possible for people to contact you. To do so, make sure that you add a link to your firm’s website at the top of your page, and also add buttons for people to call or email your office so that people can contact your firm right away if they so wish.
- Be consistent with your brand
Another very important tip for law firms on Instagram is ensuring that your account is consistent with your brand 100%. This means using the same color palates and ensuring that your account name and username reflect your firm’s brand. You should avoid using nicknames unless your law firm is known for having a particular nickname by Houstonians.
- Avoid being spammy
People will also avoid your account if you have a reputation of being spammy according to the gurus over at runrex.com. To avoid coming off as being spammy, avoid using too many hashtags or irrelevant ones, and also make sure that your links aren’t broken.
- Leverage videos
Videos are extremely popular on Instagram, and any law firm looking to dominate on the platform should take full advantage of this fact. Whether you are talking about a particular legal topic or are sharing your thoughts about recent developments in your area of practice, videos are a great way to show off your expertise and increase engagements.
- Encourage testimonials from former clients
Having former clients share their testimonies of working with your law firm on Instagram is yet another thing you should do if you want to be successful on the platform. This provides social proof and will help convince prospective clients to hire your law firm for related services.
- Focus on the ‘how’ not the ‘what’
If you want to do well on Instagram as a law firm, then you need to focus on the ‘how’ rather than the ‘what’ as far as your areas of practice are concerned. Show your followers your process and give them a behind-the-scenes look at your law firm, as this is what will be both visually pleasing and engaging to your audience.
- Post often
According to discussions on the same over at guttulus.com, the last thing you want to do is to post on Instagram intermittently. For the best results, make sure that you post at least once on your Instagram account, and be consistent with it so that people know when you post and when they can visit your page for useful content.
- Encourage engagements
A key tenet of using Instagram is making sure that you encourage people to engage with your posts. Focus on engagements rather than on vanity metrics such as likes, and encourage people to comment on your posts.
- Reply to comments
Once you have gotten people to comment on your posts and content on Instagram, it is also equally as important to ensure that you replay to reply to said comments. If someone has taken their time to comment, you have to reply to them and engage with them as this shows that you care about their opinion, which will boost loyalty and increase engagement.
- Collaborate with other experts
You should also consider collaborating with colleagues and partners in the legal world. If there are practice areas that your firm doesn’t cover, but you know your followers are interested in, you can collaborate with other firms to give your followers such content. This will boost engagements, and the firms you collaborate with will also reciprocate, driving more traffic to your account.
- Use the right hashtags
As mentioned earlier, using relevant hashtags is important if you are to be successful on Instagram. Hashtags, as explained in detail over at runrex.com, will help people find your posts, which is why is important to use them in your posts. Make sure you are using relevant hashtags, and that you are not overdoing it, filing your posts with hashtags.
- Regularly update your profile link
As mentioned earlier on, Instagram allows you to add your website’s link to your profile. If you want to get the best out of your account, you should consider updating this link regularly, rather than leaving it to only link users to your website’s homepage. You can update the link to direct users to new blog posts, information on upcoming events, and so forth, to help them find useful information on your law firm.
- Make your descriptions visually readable
It is worth pointing out that when you post an image or video on Instagram, you can add text to go with it as a description. However, you can’t create paragraphs, which can lead to such descriptions looking clunky and overwhelming to readers. To go around this quirk, an important tip is to type the description of your computer, then emailing it to yourself. You can then access your email through your phone and copy-paste the description onto your Instagram post. You can also use the ‘notes’ app on your phone for the same. This will leave you with descriptions that have paragraphs, spacing, and are visually readable.
- Use emojis, but use them correctly
Instagrammers lover emojis, and if you want to add a little color and panache to your posts, making them more engaging, try and incorporate emojis into your posts. Just make sure that you are using them correctly, using emojis that are relevant and appropriate, and that you know exactly what an emoji means before using it.
- Don’t overpromote yourself
People go to Instagram to entertain and educate themselves, which means that they are unlikely to be interested in “hire me” content. Avoid content that is over promotional and that talks about how good you are, but instead focus on content that is helpful to your followers, as per the folks over at guttulus.com.
- Be ethical
You should also abide by the ethical obligations that come with being a legal firm. This means that you should avoid giving legal advice or answers to legal questions online, but you should have interested people contact you for the same. Also, make sure you insert “attorney promoting” or “ad” if you put up posts promoting your law firm.
- Keep things local
As a Houston, Texas law firm, to ensure that you are getting relevant clients, and to avoid people from other cities or states from contacting you, make sure that you highlight where you practice. You can do this by adding ‘Houston’ onto your profile to ensure that you only relevant people reach out to your firm.
- Be authentic
Use your Instagram account to show off the unique personality and culture in your law firm. Authenticity is important on Instagram as it is through this that people will be able to relate to your firm and its team, leading to increased engagements and traffic to your website.
- Have a client profile in mind
If you are to curate your content in such a way that reaches out to your target audience, you must build an “ideal” client profile before getting started on Instagram. As is covered over at runrex.com, know what it is you are looking for in clients, from their income to their legal needs, and this way you will be able to put out content that is engaging and relevant.
- Follow others
You should also consider following other law firms and legal industry-related companies that have already built solid reputations on Instagram, and have an audience that fits your ideal client profile. This will allow you to research what it is that makes them successful, how they interact and engage with their audience, and you can take inspiration from them.
- Tap into current events
If some important events are happening in Houston, Texas, and its environs, you should consider posting information that connects your law firm to said events organically and genuinely. For instance, if there is a buzz surrounding a celebrity divorce, you could do a short video on your thoughts on how the law could impact the case, letting people understand what happens during such cases.
- Take advantage of Stories
Instagram Stories are a great tool in helping showcase the culture of your law firm, helping people connect with it, and building loyalty. Take full advantage of this feature to posts engaging content such as behind-the-scenes clips of your law firm, short summaries of recent events your firm has participated in, and so forth.
- Highlight your wins
People like to be associated with winners, and if you want to do well on Instagram, make sure that you are regularly sharing posts on your law firm’s milestones, including some big wins you have managed to get for clients. Including celebratory hashtags onto these posts will also help you gain more engagements as per the gurus over at guttulus.com.
As always, if you are looking for more information or help with your Instagram efforts, then check out the highly regarded runrex.com and guttulus.com, who are the best agencies for such services in Houston, Texas.