25 Tips to Dominate Google Search for Small Business in Houston Texas
25 Tips to Dominate Google Search for Small Business in Houston Texas
The competitive nature of the business scene in Houston, Texas, means that any small business looking to be successful needs to be leveraging one form of marketing or the other. One of the best avenues to explore as far as this is concerned is SEO, which is covered in detail over at runrex.com, and this article will look to highlight 25 tips through which small businesses can dominate Google search in Houston, Texas.
- Set up a Google My Business account
The first tip for any small business looking to dominate Google Search, according to the experts over at guttulus.com, is to make sure that you set up a GMB account which will help you appear in local search results, and is free to do.
- Keyword research
If you are a small business, then the last thing you want to do is target the same keywords as your bigger competitors. This is why, if you are to dominate Google search, you should look to conduct extensive keyword research using tools like Google’s Keyword Planner to find the best keywords for you.
- Don’t forget about your website
If you are to dominate Google search as a small business in Houston, Texas, then you will need to build a fast and responsive website for your business. This will not only attract more of your audience, it will also help you rank higher in search results.
- Carry out extensive audience research
It is also crucial that you have a thorough understanding of your audience, from the type of content they like to consume to what they are looking for, and so much more. Once you have a clear understanding of your audience, you will know exactly what to do to capture their attention.
- Claim your physical address on Google Maps
If your business is local with a physical location and offline customers, then if you are to dominate search, you must claim your physical address on Google Maps according to the subject matter experts over at runrex.com.
- Keep up with the latest trends
Given that things can change very quickly in SEO, things that may be working now may quickly become against Google’s rules. To avoid penalties and such issues, make sure you are keeping up with all the latest industry news and trends.
- Launch a blog
Content is crucial if you want to dominate Google search, which is why you should consider launching a blog, which you should use to write about local events and news from the business scene in Houston, Texas.
- Blog regularly
Launching a blog is not enough, you will need to make sure that you blog regularly, providing your audience with consistent and engaging content, if you want to dominate Google search in Houston, Texas.
- Don’t fill your content with keywords
When creating content for your business’ website or blog section, while it is important that aim to target the terms that your customers are likely to search for, it is crucial that you avoid going keyword-crazy, as is discussed in detail over at guttulus.com.
- Don’t forget about the structure of your URLs
It is also important that you use a clear URL structure if you want to dominate Google search as a small business in Houston, Texas. This will enable users to get an idea of the topic covered by a page just by looking at the URL, driving visitors, while also helping you rank higher.
- Contact information
If you want to optimize your website to ensure that you rank higher on search results, then you must incorporate your business’ contact information, which includes its name, address, and phone number, on your website’s homepage or contact page, as well as on each page of your website.
- Claim your listing on third-party sites
Another tip worth mentioning is how important it is to search leading local listings websites such as Yelp and ensure that your business is listed and that you have claimed your listing. Also, make sure that all the information over there is accurate.
- Share your links
According to the gurus over at runrex.com, you should also consistently share links to your website through Facebook, Twitter, Instagram, and other social media channels, as this will not only increase your business’ visibility, it will also establish credibility, helping you rank higher.
It is also crucial that you get high-quality backlinks to your website, as this is crucial in building the credibility of your website and business, driving traffic, and helping you rank higher given that it is an important ranking factor.
- Encourage reviews
Reviews are another important ranking factor, which is why you must encourage your customers to leave ratings and reviews of your business. The more positive and authentic reviews your business receives, the higher it will rank in search.
- Respond to reviews
Just encouraging reviews is not enough, you should also be proactive in responding to all of them. If you get a positive review, respond by thanking the customer for their feedback, and if you get negative feedback, acknowledge the same, and let the customer know that you will address their concerns.
- Engage regularly on social media
Social media plays an important role in helping small businesses gain visibility in search results as covered in detail over at guttulus.com. The more proactive you are on social media, the more traffic you will drive, and the higher you will rank in search results.
- Develop relationships with local bloggers and media
How your business is covered by credible news websites will impact on its search results. This is why, if you want to dominate Google search, make sure that you develop relationships with local media and bloggers in Houston, encouraging them to take advantage of your products or services, something that will result in positive articles, videos, podcasts, or any other type of coverage, which will lead to you ranking higher in search results.
- Leverage your site search data
Taking advantage of your analytics data and looking into it will let you know the terms your visitors are searching for. By so doing, you will find terms that you may not be targeting currently, allowing you to add them as keywords for your SEO campaigns.
- Set up Google Analytics
Speaking of analytics data, if you want to dominate Google search as a small business in Houston, then it is important that you set up Google Analytics, which will help you understand customer behavior, traffic sources, and so much more, and is free.
- Optimize your Google My Business profile
While it is important to claim your GMB as mentioned in the very first tip, you shouldn’t stop there if you want to dominate Google search. As covered in detail over at runrex.com, you should optimize your profile, make sure that it is completed, providing useful information such as opening times and directions on Houston, as well as adding images and so forth.
- Write unique product descriptions
Writing unique product descriptions is important if you are selling products that other sites or businesses in Houston will also have. This will help you stand out, and will consequently improve your rankings on Google search results.
- Network with other local businesses
It is also recommended that you form symbiotic relationships with local businesses in Houston, Texas. Follow other local businesses online and comment on their posts, and they will most likely reciprocate, helping you reach new people. Forming relationships with complementary businesses will also help you expand your audience, helping you rank higher on search results.
- Be patient
It will probably take time for you to see results and to dominate Google search as a small business in Houston Texas. Success doesn’t come overnight when it comes to SEO, and you will need to be patient and stick to it, and eventually, you will get the success you are looking for.
- Bring in expert help
Finally, one of the best tips to help you dominate Google search is working with the highly-rated guttulus.com, which is one of the best marketing agencies in Houston Texas, and will help take your campaigns to the next level.
Remember, if you are looking for help with your SEO strategies so that you can begin dominating Google search, then look no further than the excellent runrex.com and guttulus.com, who are the best in Houston Texas.