25 Tips to Dominate LinkedIn for Dental Offices in Houston Texas
25 Tips to Dominate LinkedIn for Dental Offices in Houston Texas
When you think about social media marketing for your dental practice, your first thought is probably Facebook, Twitter, or Instagram, with LinkedIn not coming to your thinking in this regard. This probably has something to do with the fact that LinkedIn has been regarded as a job-hunting website. However, as explained over at runrex.com, its purchase by Microsoft in 2016 led to the network experiencing terrific growth, achieving a broader user demographic. For your dental practice, this not only means more opportunities for professional networking but also for patient acquisition and retention. This article will look to highlight 25 tips designs to help dental offices in Houston, Texas dominate on LinkedIn.
- Achieve all-star status by completing your profile
If you want to be successful on LinkedIn, then you must complete your profile so that you can achieve all-star status as discussed over at guttulus.com. You want to provide your audience with as much information as possible, hence why you must complete your profile.
- Add a professional photo
Another important tip for any dental practice looking to dominate on LinkedIn is making sure that you add a professional photo to your practice’s profile. Here, you should consider putting up a photo of your in your office, and make sure you smile since if people are to trust you to take care of their teeth and smile, they want to know that you take care of yours as well.
- Don’t forget about profile cases
If you want your practice to stand out, you should add profile cases to your LinkedIn profile. This will allow you to showcase your success stories and show some of the more complex cases you have dealt with, allowing you to build credibility and show thought leadership.
- Add volunteer opportunities
As a dental practice in Houston, Texas, it is not only about the good work you do in your dental offices, but also the work you do in the community. When creating your profile on LinkedIn, this is an excellent opportunity to show off how you contribute and give back to your community through the ‘Volunteer’ or ‘Causes’ section of your profile.
- Add the right industry
Adding the right industry when creating your profile is crucial according to the experts over at runrex.com, as this will ensure that you appear on appropriate searches. Depending on your specialty, you can choose between ‘Medical Practice’, ‘Cosmetics’, among others for an industry.
- Don’t forget about location
Equally important when filling out your profile on LinkedIn is making sure that you highlight the location of your dental office. This is where you let people know where in Houston, Texas they can find you if they are looking for services like the ones you offer.
- Craft a compelling headline
The headline on your profile is the short bio that appears just below your profile photo. By default, it will title and company you entered during the signup process, which is why you should look to have it edited using the small pencil icon in the intro section and ensure that it is engaging and compelling to your audience.
- Write a compelling summary
The summary on the other hand appears at the top of your profile underneath your location, and its purpose is to offer more room for you to tell your story. Use this opportunity to craft a compelling summary that describes your practice and the services your offer, showing off what your brand is all about.
- Don’t forget about keywords
As the subject matter experts over at guttulus.com are quick to point out, SEO is not only just for websites as Google also often includes results from social networks such as LinkedIn on search results. This is why you should include your top keywords in the headline and summary, as well as in your content on LinkedIn. This will also make it easier for people to find you on the platform.
- Don’t forget to create a business page
Remember, your own profile is about you as a dental practitioner, which is why you should make sure that you create a business page for your dental practice on LinkedIn. Don’t use your personal profile as the profile for your practice.
- Connect with your patients
If you want to dominate on LinkedIn you should use the platform to remain connected to your patients, who are also professionals in their own right and, therefore, also most likely have LinkedIn profiles. This is a great way to foster relationships with your existing patients, helping with patient retention.
- Ask your patients for recommendations
Once you are connected with your patients on LinkedIn, you should not stop there, but you should go ahead and ask them for reviews and recommendations. These will then show up on your profile, boosting your credibility further, and providing social proof for prospective patients.
- Return the favor
As is revealed in discussions on the same over at runrex.com, accounts with the most recommendations are the ones that will be most successful on LinkedIn. If you want people to give you recommendations, you will have to return the favor and offer them recommendations as well. This will also help build strong relationships with your contacts on the platform, helping achieve the results that you are looking for.
- Join relevant groups
You should also make sure that you join relevant groups if you want to succeed on LinkedIn as they are a great place to network with others in your niche as well as gather new information and knowledge about new developments in your industry.
- Belong to as many groups as possible
It is also recommended that you try to belong to the maximum number of groups that LinkedIn allows, which stands at 50. The more groups you are in, the more connections you will have. It is important, however, that you only join groups that are relevant to your niche for relevant connections that will drive clients to your dental practice.
- Create your own group
If you are unable to find a group that suits the ideas and goals of your dental practice, you can always create your own group. You can then invite both old and potential patients as well as other service providers in your niche.
- Be active
Remember, as the experts over at guttulus.com are quick to point out, you can’t expect to dominate on LinkedIn when you are never there. You should make sure that you are active on the site and that you take time to post at least once daily on your practice’s business page as well as participating in discussions in your groups.
- Update your profile status regularly
On a related note, you should make sure that you update your profile status regularly if you want to be successful on LinkedIn. Here, you should look to share articles related to your business and dentistry, your blog posts, or articles when they are published, as well as other intriguing information that people will be interested in.
- Start discussions
You must engage with your network on LinkedIn if you are to achieve the success that you are looking for on the platform. This is why you should put up posts that trigger discussions such as questions or asking them for their opinion on the content that you post.
- Reply with custom replies
Also, make sure that you reply to comments that you get on LinkedIn and that you do so as soon as possible given how important it is to engage on the platform. When you reply, avoid cookie-cutter replies as these will give the impression that you don’t really care and are just engaging for the sake of it.
- Be ethical when engaging
According to discussions on the same over at the excellent runrex.com, it is important that you keep your answers general when answering questions asked by your audience on LinkedIn, and that you avoid giving specific answers. Also, ensure that you don’t post any sensitive information on any of your patients when engaging on the platform.
- Write articles for LinkedIn
It is also worth pointing out that LinkedIn has an option where you can write an article that will show up on both your profile and LinkedIn. Writing such articles will help showcase your knowledge of matters in your dental niche, helping to build your credibility among your audience.
- Know what to post
LinkedIn is a professional networking site, which means that the content you should post on your profile should be professional. Examples of content to post include articles on original dental research, case studies, discussions on dental trials, job openings at your practice, and so forth.
- Create a unique LinkedIn URL
You should also make sure that you create a custom LinkedIn profile URL containing your practice’s name, rather than the default URL you get when you create your account. To do this, go to your profile and select “Edit public profile & URL” from the right side of the page, edit, and then save any changes made.
- Leverage LinkedIn ads
You can also take your LinkedIn efforts a step further by taking advantage of LinkedIn ads. Here, as discussed over at guttulus.com, you can either choose traditional LinkedIn ads or you can go with sponsored updates, both of which will help increase exposure for your dental office, bringing in more clients.
Hopefully, by following the above tips you will be able to grow your dental practice, and if you need help with your efforts on LinkedIn, then the highly-rated runrex.com and guttulus.com, the best agencies for such services in Houston, Texas, have got you covered.