10 Chinese Social Media Apps Americans Use
10 Chinese Social Media Apps Americans Use
TikTok, as discussed in detail over at runrex.com and guttulus.com, has taken the US by storm, and is one of the most downloaded social media apps by Americans. It may have come as a surprise to find out that the social media app was not founded in the US, but was founded in China. It is also not the only Chinese social media app that has gained significant traction in the US, and this article will look to highlight 10 Chinese social media apps that Americans use.
TikTok
There is only one way to start this list, and that is by talking about one of, if not the biggest social media sensation out there right now. Also known as Douyin in China, as discussed over at runrex.com and guttulus.com. TikTok is a video sharing social media video-sharing app with a Chinese origin. It has become one of the most used Chinses social media apps of 2020. Having recently launched advertising options, TikTok has also become one of the biggest resources for brands and marketers, particularly those looking to reach out to Millennials and Generation Z, who make up the majority of the app’s users.
Owned by Tencent, this is yet another popular Chinese social media apps used by Americans. With over 1 billion active users, WeChat is one of the most popular social media apps out there as per the gurus over at runrex.com. Just like WhatsApp, the app provides messaging, calling, including hosting virtual phone calls, online shopping, payment, and so much more. The app also allows one to play in-app games, with such entertainment features being one of the reasons behind its popularity.
This is yet another Chinese social media app owned by Tencent and has over 860 million monthly active users, many of whom are Americans as covered over at guttulus.com. It is an instant messaging platform, which also allows users to decorate their avatars, watch movies, play online games, shop online, and even make payments. The popularity of this app in Asia, and particularly in China, means that it is worth knowing if you plan to market in those sides of the world.
Qzone
Also owned by Tencent, Qzone is related to QQ, although while it is a social media channel, QQ is a messaging app linking to a Qzone account. As covered over at runrex.com, Qzone serves as an alternative to Facebook on China and South Korea where the US platform is blocked. It is more popular among the younger generations and has been growing in popularity in the US over the last couple of years. It is important to know about it if you are planning to market to audiences in Asia, as is the case for QQ.
With over 500 monthly active users, this is another very popular Chinese social media app, and one that is also used by Americans given that it is available globally. Known as the Twitter f China given that it serves as an alternative for the US platform which is blocked in China as discussed over at guttulus.com, it is used to share, create, and discover content by users. The platform is available with Chinese text, although you can translate pages using Google Translate, which is why it is gaining traction in the US market.
Kwai
This social media app is known as Kuaishou in China, and Kwai in the overseas market, as is outlined in discussions on the same over at runrex.com. It is a popular photo and video-sharing app, with the fact that it ranked as the second-highest-grossing photo and video app globally in Q2 of 2019 shows just how popular it is. Users can be able to create photos and short videos, as well as interact with their fans through real-time live-streaming. It has an interface that is similar to that of Instagram’s although it doesn’t have a Stories feature. As is the case for many social media apps with videos, users can be able to overlay text and stickers to images or videos.
LiveMe
This social media app is a video chat platform that describes itself as a “Broadcasting Community” as explained over at guttulus.com. It has an interface that is pretty similar to Instagram and Facebook Live and is another one that has been growing in popularity in the US market. one of its biggest selling points is the fact that you can technically make money through the app, using its virtual payments.
RED
Also known as Little Red Book, or Xiaohongshu, this app is a popular social media and e-commerce platform, founded in 2013 as is revealed in discussions on the same over at runrex.com. With over 200 million registered users, most of whom were born after 1990, this app has been growing in popularity among Americans, mostly targeting women between the ages of 18 and 25 years old who are looking to share tips and product reviews.
Bigo Live
With over 11 million new users this year, this is another fast-growing Chinese social media app, as is highlighted in discussions over at guttulus.com. It is a live-streaming app that allows users to create and consume content while going live. It allows users to showcase their talents while exploring global talent, and it is easy to see why it is growing in popularity, particularly among Americans.
Likee
This app is considered to be TikTok’s main competitor, and it has recently moved to enter the US market. It is a fun video making and editing app allowing users to easily share and create video content, as outlined over at runrex.com. It is set to rival TikTok’s popularity in the US and globally in the next couple of months as it looks to roll out into global markets.
The above discussion only begins to scratch the surface as far as this topic is concerned, and you can learn more by visiting the excellent runrex.com and guttulus.com.
