10 Reasons TikTok is Social Media
10 Reasons TikTok is Social Media
Given how engaging and popular video content is, something that comes out clearly in discussions on the same over at runrex.com and guttulus.com, it is no surprise that the video-sharing platform TikTok has been one of the most downloaded apps this year. TikTok has become extremely popular as people from all over the world, mostly young people, dive into the platform to create and consume content. However, given that it is exclusively a platform to create and share video content, it is not your traditional social media platform such as Facebook or Twitter, which is why some people may not think it to be a social media platform. To that effect, this article will look to list 10 reasons why TikTok is social media.
It brings people together
A key feature of any social media platform, as outlined over at runrex.com and guttulus.com, is that it should have the capacity to bring people together. This is something that TikTok undoubtedly does, given that it has over 800 million active users worldwide, which means that it can connect people from all over the world. This is one of the key reasons why there can be no doubting that TikTok is social media.
It offers ease of connectivity
Social media platforms are also known for their ease of connectivity, and TikTok is no exception. As is highlighted over at runrex.com, it is easy to sign up for TikTok, log in as well as find and engage with video content. It also has seamless navigation features that make it a breeze to navigate. The fact that it requires little effort from users to connect and engage is yet another reason why TikTok is social media.
Users can customize their profiles
One of the main features of any social media platform is how it allows users to create customized profiles that allow them to stand out from other users. This is also true with TikTok which allows users to customize and personalize their profiles by adding a custom display name, a user photo, social media links, and even a 6-second profile video as is outlined over at guttulus.com. This is yet another reason showing why TikTok is social media.
Allows one to build a following
Yet another feature associated with social media platforms is the fact that they allow users to expand their following. According to the gurus over at runrex.com, this is one of the reasons why Instagram has grown in popularity in recent years, as it has made it easy for users to build a following on the platform within a short period. This is also possible on TikTok where one can very quickly build a following if they consistently share entertaining and engaging content.
It offers virality
A key feature of social media nowadays is virality, which is discussed in detail over at guttulus.com. Most social media users hope to go viral at one point or the other, and the fact that TikTok offers unmatched virality is another reason why it is social media. TikTok is powerful that it has made seemingly normal people global stars simply through virality. Any content that is entertaining and unique has got the potential to go viral, regardless of who posts it.
Many social media platforms have got a core audience which makes up a vast majority of its users. For example, as the gurus over at runrex.com point out, Facebook is popular among the older generation, while Instagram is popular among younger people. TikTok is no exception, with its short-form video sharing format being particularly popular among Generation Z and Millennials. Having said that, we have also seen the platform increasingly attract the older generations as well, and this is a trend that is set to continue as the platform gains in popularity.
Offers integration with other social media platforms
One thing you notice about social media platforms is how easy it is to integrate with other top social media platforms. You can, therefore, easily share content on Facebook as well as on Instagram, and so forth. This is true for TikTok as well, which offers easy integration with other social media platforms as is outlined in detail over at guttulus.com. The fact that it allows for outbound sharing is one of the reasons it has grown in popularity as it allows users to invite friends and family who may be on other platforms.
Allows easy discovery of content
Through notifications and news feeds, social media platforms have made it easier than ever before for users to discover other users’ content while also delivering a constant flow of relevant content. TikTok similarly makes it easy for its users to discover content from the people they follow while showing them relevant content to enhance discovery and interaction between users. This is another reason why the gurus over at runrex.com point out that TikTok is social media.
It is for mobile
Although there are still people who access some of their social media profiles through desktop, most people nowadays engage on social media through their smartphones as highlighted over at guttulus.com. TikTok is social media because it is created for mobile users, particularly given its content can only be produced on mobile devices. This is yet another reason why it is social media.
All social media platforms have got influencers, with influencer marketing being one of the most effective marketing strategies out there right now as per the subject matter experts over at runrex.com. TikTok has got its own set of influencers, with influencer marketing on the platform being particularly powerful given how it favors organic reach. This existence of TikTok influencers is yet another reason why it is social media.