Why you should have a local content marketing strategy in 2018
Local content is key to your growth as a brand and this is what you should be considering when structuring your marketing strategies. In 2018, a local content marketing strategy is what you should be targeting since it is what will drive your campaign to greater heights. But why should you invest in a local content marketing strategy? Platforms like runrex.com have explored this topic and here are the highlights that should underline your decision.
Live video usage is going big
With Live video going big in 2018, a local content marketing strategy will ensure that you are better placed to offer content that resonates with your target audience. Live video can be used at events, to show off displays, introduce followers or advertise exclusive offers and this is where the localized content will make a huge impact.
Mobile advertising is huge
Majority of the target audience browse using their mobile devices and this means they search for the products and services that are within their reach and locale. Since mobile advertising is bound to be even bigger in 2018, a local content marketing strategy will fit in well with it to bring you the traffic and conversions you need.
Customer experience is key
Marketing with the customer experience in mind should be the factor that is most considered. With a local marketing strategy, you can effectively cater to the customer experience and ensure that a personalized package for the target audience is captured. This is always sure to give the potential customer a great service to look forward to.
Build relevance
With a local content marketing strategy in play, you build relevance and capitalize on giving people what they need at the precise time when they need the same. A local content marketing strategy therefore helps you in building relevance and growing your reach over time.
Offers flexibility
Local content marketing will surely give you a level of flexibility that is unrivalled. From infographics to blogs and video content, you get to have flexibility in terms of how you structure your content to galvanize your position at the top of the advertising charts.
Voice search is growing
Since voice search is growing at an astounding rate, a local content marketing strategy is what you need in order to speak to the individuals who perform the searches. In this, you will target relevance and systemic offer promotion.
Capitalize on strategic social media marketing
A local content marketing strategy is sure to inform a directed social media advertising avenue that is sure to catapult your brand to greater heights. Actionable social media plans will be a product of local content marketing strategies and this is the benefit you should enjoy when you have a local content marketing strategy in play.
Generation Z is big in 2018
Marketing to Generation Z requires a planned and strategic approach when it comes to content marketing and nothing will achieve this better than a localized angle. In 2018, a local content marketing strategy is what will give you the edge in appealing to Generation Z.
Build trust
Establishing trust is what will reward your brand with increased exposure and relevance as far as the target audience is concerned. Local content marketing adds a personal touch to your strategy which improves how the target audience relates to what you are offering which is where trust is established.
Digital landscape is going hyperlocal
From Facebook Local to other local platforms, the digital landscape has gravitated to the local setting in a bid to capture consumer attention. The local advancements therefore mean that a local content marketing strategy will be the catalyst that will influence engagement and conversions.
Enable you forge business partnerships
The beauty of a local content marketing strategy is the fact that it has the capacity to enable you build partnerships with other local businesses and brands. It is also an angled approach that enables you find non-competing businesses that can aid your growth systematically. A local content marketing strategy gives you the chance to have a stake in the local economy and in line, find local businesses that you have an overlapping audience with.
Community-focused authority and guides
With a local content marketing strategy at hand, you can be able to structure community-focused authority which will allow you to become a recognized guide for matters within your industry. This gives you the edge over other businesses as well as popularize your brand.
Remarketing is proving top in lead generation
In order to remarket, you have to have a local content marketing strategy that will enable you reach out to the select target audience. As remarketing proves to be the go-to strategy in lead generation, local content marketing is the pipeline to grow your remarketing angle and reach out to the target audience.
Super niche content is significant
A local content marketing strategy will allow you to create super niche content that will appeal to a select audience. Creating super niche content will surely appeal to the target audience giving your brand a huge setting of relevance.
User generated content is king
Customer relationship management is central to success and this means user generated content is king. When you have a local content marketing strategy in play, it is possible to create user generated content which effectively enhances your chances of growing your brand.