Why LinkedIn is Important for Freelancers

Why LinkedIn is important for freelancers

Freelancers are increasing by the day and contract work is becoming the new norm. This therefore means that the avenues for accessing these jobs need to be spot-on and relevant which explains the need for LinkedIn. LinkedIn bridges the gap between employers and potential employees which is a situation that freelancers will be ultimately proud of. Freelancers can make use of LinkedIn to target their potential clients and get access to contracts as well as get acquainted with the professionals within their chosen industry.

What a freelancer can do on LinkedIn  

A freelancer can take advantage of LinkedIn by listing their profession in the service providers’ directory which will ensure that they become visible to potential employers. This is one of the standout elements that LinkedIn offers since it means a freelancer will not only be able to engage with potential employers but will also have a wide array of clients to look forward to.

The beauty with LinkedIn is that freelancers can send business updates to the select network groups they wish to be associated with and ensure that they are right in front of their target market. In this, freelancers can also opt to join or start a group related to the industry or business. In this group, communication, updates and insights can be shared which makes for a good interaction platform.

Personal benefit to freelancers  

Freelancers can get clients to recommend them which is a powerful advantage in the world of freelancing. The beauty with recommendations is that they are instrumental in facilitating in-person networking at a later stage. It is this benefit that must be taken into consideration when considering the importance that LinkedIn has to freelancers.

As a freelancer, the main component of the success one is able to experience rests on the ability to be an authority on the select subject. Being an authority is only captured as and when one is able to respond to and answer pertinent questions that impact the bottom line. Being part of discussions and showing expertise marks as the best way to become an authority within the industry which in turn increases visibility.

LinkedIn is an important tool for freelancers since it ensures that they can have a platform where they search the databases to find potential clients. In line with the search function, a freelancer may also include references to books and articles that they have written or contributed towards which is what stands out for recruiters and potential employers.

A significant benefit to freelancers that LinkedIn provides is the chance to utilize the publishing platform to create a community where insights can be shared to good effect. With these insights, a freelancer can advance a career or build on the select profession which can transform the potential of getting contract jobs.

A LinkedIn profile for a freelancer can be equated to an online resume and business card since it is what prospective clients will look at when tracing the select service. With an online resume, landing the specific jobs becomes easier and this is what makes for a complete experience as a freelancer.

What the LinkedIn advantage means

For a freelancer, getting online endorsements ranks as an important factor and this means that connections are enhanced over the course of the career. LinkedIn facilitates the process of getting online endorsements as well as introductions to the prospective professionals who can grow and scale the personal brand.

LinkedIn offers a link to groups where people learn more about an industry including the new developments and insights that are changing the landscape. Freelancers can also form a clique where they get to endorse each other’s skills as well as structure commentary on the profiles to increase visibility.

Freelancers depend on the select contracts and periodic jobs and this means they need a resource for getting the same. LinkedIn ensures that they can save jobs that they can apply for which is a massive benefit.

Freelancers thrive on continuous innovation and growth and on LinkedIn, they can get access to thought leadership content through the Influencers program which can accelerate their growth within the industry. Using LinkedIn Search, freelancers can also get access to other resources that will benefit the select profession.

What a freelancer is to do

A freelancer must be adept at creating a LinkedIn profile that will accentuate what they are about. The goal is to have a visual portfolio that will attract clients. This can be done by adding images and other media that is relevant to profession and industry. Completing the LinkedIn profile by customizing the headline and summary, work history, professional experience, skills, publications and projects serves as the best course of action. A freelancer must ensure they get a personalized URL which is much easier to share with contacts as well as relate to when it comes to the freelancing world. Platforms like bitgale.com are very instrumental in enabling freelancers learn how to customize and structure their pages with the unlimited resources available.