Why LinkedIn is better than Facebook
Why LinkedIn is better than Facebook
Much has been said about the capacities of both LinkedIn and Facebook when it comes to engagement and networking but there remains a stark contrast that hasn’t been explained. Facebook has been structured as a social site that caters to personal engagement and it is only in recent times that the commercial aspect has kicked in. LinkedIn on the other hand was initialized as a professional social networking site which catered for both the professional and personal engagements. LinkedIn is not for the randy teenagers who post pictures of their rendezvous but is instead optimized for professionals who are of the view that meaningful connections are more impactful than just sharing lifestyles.
Reviewing what makes LinkedIn better than Facebook
LinkedIn gives you the advantage of making use of existing and future connections to further a career. As a professional networking platform, LinkedIn offers users a chance to create lasting connections that can further a career and ensure professional development is achieved. An in-depth view of LinkedIn provides a stark reality of the fact that as a user, you have the opportunity to follow relevant accounts that have a professional bearing including the company pages and groups that contribute to your professional journey.
The beauty about LinkedIn is that users can find qualified employees for select posts within a company as well as search for relevant companies that they can partner with in business. This is a massive upgrade on Facebook whose commercial angle is centered on advertising.
LinkedIn lets its users structure a professional profile that is more or less an active resume. This is unlike the profile one can create on Facebook which is less detailed and cannot be relied on when it comes to professional engagements. A detailed LinkedIn profile will capture qualifications, skills, work history, summary, headline among other professional aspects that are career related. This aspect is further tied to the fact that LinkedIn is a major resource when it comes to information about professionals and companies which is a big shift from what Facebook is tuned towards.
As much as Facebook has a search function, LinkedIn’s search feature is unmatched since you can search for virtually anything you wish to have in the professional setting depending on the select industry. Facebook search is restricted to specific headlines and names of select accounts but LinkedIn has a wider scope which is both functional and relevant.
LinkedIn brings together the select professionals and businesses and this means that users get to search the job database using select keywords, titles and specific locations relevant to them. Facebook fails to compete in this line of operation since it lacks the capacity to bring professional entities together in an organized manner.
With LinkedIn, you get to have a platform where you can get new opportunities owing to the fact that you are able to find and interact with old colleagues, school mates through setting your email to sync contacts with the LinkedIn platform. This is what enables users achieve continuous growth and innovation in the professional setting since it is always a learning curve with every interaction.
The beauty with LinkedIn is that you get to blog about what you have some authority on which builds your credibility among other professionals. This is a major positive since with Facebook, people are more concerned about the esthetic impact and value as opposed to the educative angle.
LinkedIn hiring solutions are continuously becoming a big hit and this is majorly because the platform can be used in the professional field unlike Facebook which is mostly viewed as a social pass-time. With the presence of recruiters and an organized platform of professionals, users get to have a wide pool of resources when it comes to hiring and targeting available job opportunities.
It has been widely acclaimed that being best-connected is beneficial as opposed to being the most-connected and this is the reality with LinkedIn and Facebook. LinkedIn has an organized user base making it the best connected professional social networking site while on the other hand, Facebook has in excess of 900 million users worldwide but in a disorganized environment where everyone is dropped into a pool.
Knowing the target audience in terms of relevance and contribution to the growth of a user is what LinkedIn is all about. This ensures that the process of managing connections is done at a better rate. Since LinkedIn covers both the professional and social angles, personal branding is achieved seamlessly. In the current world setup, social networks are being used to create personal brands and no other platform works best than LinkedIn.
One of the most potent positives that LinkedIn has over Facebook is the access it provides to individuals targeting expert advice and discussion. With it being safer, authentic, secure and proven credibility, LinkedIn stands as the perfect platform better than Facebook when it comes to social networking at an advanced stage. For tips, insights and regular updates on how you can better your LinkedIn experience, visit bitgale.com to guarantee you stay ahead of the learning curve.