Which Online Marketing Methods Drive the Most Buyers
Which Online Marketing Methods Drive the Most Buyers
It may be an exaggeration to say that the days of the brick and mortar stores may be over, but there is no doubt that with the improvement of technology as well as expansion in internet coverage, businesses are moving online. This has seen more and more online stores opening up, with most customers increasingly preferring to purchase stuff online, especially with the benefits that come with it such as the convenience of shopping from the comfort of your home, cheaper prices and many others, with a much detailed write-up on the same to be found over at mtglion.com. As far as marketing goes as well, online marketing is slowly but surely taking over from the more traditional marketing strategies. Online marketing methods are varied, all coming with their pros and cons. What is clear is that, if you are to drive traffic to your website and consequently to your store, you need to employ an online marketing strategy. However, choosing a marketing method should be done with your return on investment, ROI, in mind which means that when looking to choose a marketing method, the question of which one will drive the most buyers should be firmly in your mind. This article will look to highlight the different marketing methods with the hope it will help you choose the best method for you.
The first marketing method we are going to look at is Pay-Per-Click marketing, PPC, which includes platforms such as AdWords, Bing, Yahoo; basically search marketing. There is a much detailed write-up on PPC over at mtglion.com, however we should keep in mind that choosing the search engine that works best for you should be dictated by which one works best for your audience. You can also run PPC marketing on Facebook, Instagram as well as other social platforms. Speaking of, social media marketing is the next online marketing method we will look at, especially given how it has become in the current environment where almost everyone is on social media. Choosing the social media platform, you wish to market on should be on the basis of available time and resources as well as where your audience is among the different platforms. It is important to note that engagement is key as far as social media is concerned, which means encouraging sharing, comments and questions from your audience. Some of the most popular social media channels include Facebook, YouTube, Instagram, Reddit, Snapchat among others.
The next online marketing method we are going to highlight is email marketing which is known for offering the best ROI. You can make use of email marketing to announce new products, sales or services, ask for feedback from your customers, welcome new users to your list, recover abandoned shopping carts, ask for product and store reviews among other functions all of which are discussed in greater detail over at mtglion.com. Falling on this category is SMS marketing which can be more effective than email as folks are unlikely to ignore an SMS as compared to an email. You can also make use of product marketplaces such as Amazon, eBay, Walmart, Rakuten among others to market your products and services. The level of consumer trust provided by these platforms make them ideal marketing platforms for new and small companies looking to build trust for their brand. However, some of the drawbacks of marketing here include increased competition, the fact that the information displayed as well as how your business will be run are not fully within your control as well as the fact you don’t own the customer.
Content marketing is the next marketing method and this includes using blogs, video content, infographics as well as other personally written content such as articles. This sort of marketing is great when looking to increase brand awareness especially since most of these material can be shared on social media as well as through email. However, the quality matters and as such you should make sure the quality of your content is top drawer as per mtglion.com. Another great method to do online marketing is through contest marketing which is great for engaging customers especially since rewards are involved. You can also make use of influencers who are becoming increasingly important given how big social media is becoming as far as marketing is concerned. This closely linked to affiliate marketing which is yet another marketing method as is making use of loyalty and referral programs.
What is clear is that there is a wide range of online marketing methods to pick from, the question now is which one do you pick if you are looking to drive the most traffic? Well, the answer to this depends on what your goals are. The subject matter experts over at mtglion.com explain that those whose stores are looking to make quick money should choose the online marketing methods that focus largely on the bottom of the marketing funnel. This are usually paid advertising options such as PPC. If you are looking to mostly focus on the awareness and interest are of your marketing funnel, then social media marketing is what you should choose. As a rule of thumb, you should start with marketing methods that will generate revenue, then use the revenue to expand to other marketing methods to ensure that eventually your online marketing strategies cater for the whole of the marketing funnel.