Which Digital Marketing Job Suits Me? 10 Tips
Digital marketing is becoming more and more important in the business world as majority of customer acquisition is being done in the digital world. This means that digital marketing is pretty handy career path to be on right now as there will be lots of job opportunities even though there will be lots of competition as well. Finding therefore the right job that suits you in the digital marketing world is quite the challenge. A challenge that this article will look to help you solve by giving you some pointers on which field you might excel in depending on your skillset.
The first tip that we have to point out is in relation to those with no experience when it comes to digital marketing. This is especially for those looking to get their first jobs in the field. Here it would be suitable to look for not only don’t require any prior experience, but will look to train you on the job. There is usually this misconception that there are hardly any jobs out there for people without experience. This is however false as there are lots of opportunities to be had for those looking to start out in digital marketing as long as you have the requisite skillset.
If you have great communication skills both written and verbal and are detail oriented plus you have at least a couple of years of experience in this field, then maybe product marketing is what suits you in the digital marketing world. This involves positioning new products and messaging for the new products and any new features of the products. This is where the great communication skills come in handy and if you have this then this might be the job for you.
If your skills lie not in communication but in grammar and writing, then our next tip is that you try out content marketing. As long as you have the requisite experience and are familiar with SEO best practices then this should be the field within the digital marketing world which best suits your skills. In here you can rise up to the level of content marketing manager with time.
If you are a digital marketer who is fantastic with social media and is well versed on the various social media best practices, then our next tip is you try being a social media expert. This should be quite rewarding given how social media visibility is important to brands nowadays. Good communication skills are also important here given you will have to engage with and respond and comment to followers and audience members on a daily basis.
Our next tip for which digital marketing job may suit you is where you as a digital marketer are highly skilled and fluent with Adobe products and are proficient with web development tools and languages. This may mean that you should look to being a visual designer. Most companies may require work experience, but the duration isn’t usually as restrictive with a minimum of one year being required most of the time.
Those that may be fluent in Adobe products and web development tools but specialized on user-centered design and usability testing methodologies, our tip is that they may well be suited to be UX/UI designers. Here you will be expected to use your various skills to build, develop and maintain wireframes and other UX/UI artifacts. This is clearly more technical than visual designing and thus a more restrictive cap on work experience, a minimum of 3 years, is put for any job seekers.
Our next tip is for those who are experienced with SEMrush, Screaming Frog and other SEO tools as well as experience with Google Analytics. These will be well suited as SEO specialists with most places looking for work experience of at least one year. Knowledge on HTML/CSS will also be required here accompanied with strong writing and analytical skills with more on this on runrex.com.
Another tip is for those fluent in HTML5, CSS3, JavaScript with the ability to write clean, working code as well as a familiarity with frameworks like Backbone, Bootstrap among others. These will be suited to working as Front End web developers. Given how technical this job is, a minimum of 3 years work experience is sort by employers.
The next tip is for those with experience with statistical and website analytics tools as well as experience with data visualization software. These could be well suited for a career as a marketing analyst. Digital marketing and analytics go hand in hand and marketing analysts are highly sort after in the digital marketing world.
Our next tip is for those with strong marketing knowledge of competitors, price points, products and trends coupled with strong analytical and technical skills. These would be perfect as Ecommerce Managers. Employers here require a minimum of 3 years working experience.
As can be seen from the tips above, the digital marketing world is a broad one with lots of jobs to choose from depending on your skills. There are a number of those jobs however, which have skills that overlap which should come in handy should you want to switch lanes. For more on this and much more ensure you visit runrex.com.