When Millennials Rule the Reshaping of America
In 2015, America adopted the sustainability. The year saw new milestones set for the adoption of a low carbon economy. One of these milestones was when California won the world economic growth leadership award while cutting down on carbon emissions. At the heart of all these trends was the millennials. Here at http://bitgale.com/, we have decided to examine the impact of millennials on America.
They Are Driving The Green Revolution
Millennials are demanding a green revolution, and their efforts are paying off. Their unyielding demand for sustainable services and products is influencing how companies manufacture their products. They are using their purchasing power to control how their food is sourced and packaged.
A study released in 2015 showed that millennials expect their employer to take corporate social responsibility. As a result, employers have to compete to get access to them by adopting robust CSR strategies. For instance, this has led to the adoption of smart building technology in commercial buildings. It includes things such as on-site solar panels, energy-efficient technology, and other smart building technology that cuts down carbon emissions.
It started after the realization that by 2017, millennials would make up the largest segment of employed Americans. If a business wants to succeed, it needs to ensure that it satisfies the sustainability expectations of millennials.
The Weigh Crisis And Millennials
A while back, a study was released that showed Americans were overweight. The study showed that about 70 percent of baby boomers were overweight and that about 50 percent of Generation Z would be overweight. However, millennials took this research to heart.
This has led to an uptake in organic foods consumption. Today, the sale of healthy foods has grown tremendously, with millennials willing to spend more to get access to healthy foods. More millennials are increasingly avoiding fast food joints and visiting stores that sell healthy foods that are sourced sustainably.
Business Success Is Now Linked To CSR
In 2015, a study was released, which showed that 66 percent of consumers are willing to spend more for products that come from companies with a good CSR strategy. Thus, if a business wants to have a better bottom-line, it needs to work on its CSR. It can then grow sales without having to worry about price competition.
In 2015, everything changed. Before that, businesses could only influence customers with great discounts. Today, that strategy cannot work. A business needs to demonstrate that it is transparent in its production process and that it embraces green practices. When you factor in the intense price competition, every business is doing all it can to ensure it does not miss out on millennials.
Diversity And Inclusion
More than other generations before them, millennials have done the most for inclusion and diversity. They are independent in their politics and religious affiliation. Besides that, they have an interest in a wide variety of cultures, ideas, beliefs, and nations. They want to explore the world and be exposed to new ways of thinking. This is why more of them are flocking to companies that embrace diversity and inclusion. It is especially so when a company has a diversity program in place.
They do not have any strict rules on how such programs should work or whom they should include. What matters to them is that these programs should encourage diversity in the workplace. They especially love companies that encourage them to see more of the world.
Megatrends Brought On By Millennials
Some megatrends have been because of the direct actions of millennials. Today companies are delivering better goods and services that cost less but that have a better impact on human health, the economy, and the environment.
Low Carbon economy
California was able to demonstrate that it was possible to achieve economic growth without increasing greenhouse emissions. It has been able to produce low emission technologies that are competitive with fossil fuels. It was a significant move towards the launch of a sustainable low carbon economy.
Competitive price of solar power
In past years, solar energy has been struggling to compete with fossil fuel. However, due to various innovations and strategies, solar energy is now able to compete with fossil fuel. This is attributed to the developments in battery technology. Now people can harness the power of the sun and store it in batteries. The willingness by millennials to purchase solar units has helped solar energy become affordable. More companies are willing to invest in research to make the technology better.
Green cities
In recent years, cities have begun to make their independent moves to adopt green energy. They are no longer waiting for governments to adopt green policies. This has led to more and more cities spending money on green research. They have adopted sustainable solutions to congestion and pollution. It has helped with the adoption of green technology even when national governments are unwilling to participate in such policies.