What Will Marketing Be Like In The Future?
What Will Marketing Be Like In The Future?
Marketing is one of the most significant factors for driving sales. It has evolved significantly over the recent past, and it continues to change by the day. Marketing experts are predicting that marketing will take a whole new face come 2020-2030 mainly owing to the changing demographics and developing the technology.
So, just how is marketing set to change as the years proceed? Here is a broad insight into what to expect.
Virtual Reality Will Be The New Medium
Marketing has come a long way regarding mediums. It started by word-of-mouth, to print medium, then to other mediums such as radio and video. In all instances, it takes the best and latest platform available.
Experts predict that marketers will adopt virtual reality is the new marketing medium. It is much more sophisticated than other mediums as it is interactive and feels real. Virtual reality technology is improving fast, and virtual reality gear is becoming more affordable and easily portable. In fact, some marketers are already experimenting with this concept, and Google’s interest may see prices of VR gear fall further.
Considering the rate at which VR technology is developing, virtual reality may take on a more significant role as soon as 2020.
Marketing Will Be Personalized
Marketing has primarily been a public affair so far. It is better defined as brand advertising. For instance, telemarketing content is streamlined and designed to reach a demographic and please those who it will – the same is the case with other channels such as email.
However, this is changing as marketers target their audience on mobile platforms – there are more smartphones on the planet than there are people, and they are becoming the ultimate devices for virtually everything. Private messaging apps such as Whatsapp and WeChat are becoming increasingly popular with marketers.
The message is also becoming personalized. The upcoming generations are not appealed to by generalized messages, and marketers are taking notice. Thanks to big data, marketers are understanding their audiences’ preferences and customizing their messages and products. And, considering just how sophisticated personal chatbots have become, the trend is expected to grow more popular in the coming future.
Customers Will Determine Brands Characteristics
Many companies have been coming under fire for going against the expectations of most people. And, considering that they command a majority of the world’s economy, their actions tend to have a significant impact on ordinary people.
However, people are taking charge of their fate as they realize that they have the final word. Boycotts have become more popular and personal for most people – in fact, the changing sentiments about companies is partly to thank for the popularity of many startups. Brands are evolving to meet their customers’ preferences, and it is starting at the marketing department.
Marketers will be keener to ensure that their brands’ good works are recognized, and with time brands will evolve to reflect people’s expectations.
Events will be more popular
Content has so far been the most significant part of marketing campaigns. In fact, it is the ideal form of marketing as it is the best way to reach many people at once. It will maintain its position as people become more and more immersed in the internet, but physical events may also make a comeback.
Marketing has become increasingly competitive, and every channel count, especially as consumers, become more aware of what they want. Some of the best marketing campaigns today are interactive, and nothing is more interactive than physical events. Events vary significantly in nature, and while they once had limited reach, current technology has made it possible to coordinate events nationally and even internationally.
Physical events have a significant impact, but they are also more costly compared to other forms of marketing. As such, marketing budgets are expected to reflect this as they become even more prominent.
Privacy Concerns Will Be More Relaxed
Technology may have opened up the world to vast reaches, but it has also made it a smaller place to live. Information is readily accessible nowadays, and much of what you do or think will eventually reach other people as long you use your smart devices as most other people do. Expectedly, people have raised concerns about their privacy. Governments and big companies such as Google have borne the brunt of the blame, but this has not stopped corporations from exploiting the private information in their marketing campaigns.
However, people slowly realize that they cannot win the privacy war as long as the technology is always improving. Less and fewer people are complaining about it, and some are even realizing the convenience of an open society.
Take an Early Lead
Any smart marketer will tell you that it pays to have an early lead. Currently, video campaigns are the most impactful marketing mediums, but it all depends on the quality of the video. Big Gale is one of the leading video marketing designers in the industry today, and it offers the best photography and videography services.