What is SEO and How to Convert Your Traffic in Houston Texas
What is SEO and How to Convert Your Traffic in Houston Texas
SEO or Search Engine Optimization is a viral marketing process that helps to connect companies with their target market online. As an internet marketing strategy, SEO relies on search engines to connect the brands to the target market. This lets businesses raise awareness on their brand for both the local and national markets by focusing on key phrases.
With more people using the web to shop for products, we at RunRex believe that you need to take advantage of SEO to grow your business. If you are still not utilizing it, you are giving the competition an edge, despite the fact that your products may be better. Here are tips on how you can utilize SEO to drive traffic to your site.
Use the right keywords
In most searches, about 50% of all people will use over four words. That means a single keyword is not enough, you need to find long-tailed keywords that can help drive traffic to your site. These long-tail keywords are quite popular. Thus, you will need to come up with something spectacular if you want to be noticed. Use long-tail keywords on your site to help searchers get the right results for what they need.
High-end content
In the competitive world of the internet, you will find many people that write on the same topic. If you want to be noticed, your content will need to be unique. Ensure that any content you put up on your site is well-researched and that it is informative.
Besides that, the content on the site has to be diverse. This will reduce any internal competition amongst your web pages in the search listing. Ensure that the site is organized in a manner that will let people find something specific. Ensure that all the related data is easy to access.
Besides that, make sure that all data is easy to access. You also need to ensure that you update your content often. This is because search engines often check for an update to give customers the best results. Writing good content will help boost traffic to your site. It is one of the most important factors in SEO.
Title Tags and Meta Descriptions
Title tags are similar to book titles. This is the clickable line, which appears on the results page. In most cases, ensure that the title tag is about 60 characters long. The meta description is what will appear below the title is the search engine results page.
This creates a first impression for the user, which are quite important. If the meta description is professional and concise, there is a good chance that people will visit the site. It is a time-tested SEO practice that has helped many sites grows their traffic.
Image Optimization
Images help add color to a web page, thus making it less boring. However, images are not enough. For better ranking by search engines, ensure that the images are optimized with titles, alt tags, and descriptions. The reason for this is that search engines cannot identify images. Thus far, the best they can do is read the accompanying information on your ad.
Add backlinks
For search engines, backlinks are seen as an endorsement of the site. A guest blog on another site, which links to your site, will increase your ranking on search engines. However, not any backlinking will do. You must ensure that you are linked to sites that are relevant such as social media sites.
Online directories listing
Being listed on online directories is a great way to boost your SEO. The description in business directories online will no doubt have a link back to your site. Ensure that you updated the data in the directory often. This will help to grow the traffic to the site and boost your ranking on search engines.
Get SSL Certification
Search engines place a lot of weight on SSL Certification. This makes your site more secure and trustworthy. Search engines will give such sites priority when they are picking the site to display on page one. If you do not have an SSL certificate, you will most likely never appear on the first page of search results.
Mobile friendly sites
One of the most important factors that Google and other search engines use today is how mobile-friendly the site is. This is because they have realized that in much of the developed world, mobile searches are more common than desktop searches. This, they want to ensure that a majority of their visitors get an optimal experience online.
Why Choose RunRex to Improve SEO
The RunRex team specializes in both off page and on page SEO. While SEO can be effective when utilized well, it can be also quite time-consuming. However, RunRex has all the time in the world to work on your SEO. This way, you will have time to concentrate on the success of your business. They employ a capable team of SEO experts who ensure that your site is making the best use of SEO.
