What Does a Pay Per Click Specialist Do: How to Find a Job in 2020
What Does a Pay Per Click Specialist Do: How to Find a Job in 2020
Pay per click marketing, PPC, is one of the most important forms of digital marketing out there, and as per the gurus over at RunRex.com, any business worth its salt should be leveraging it in one form or the other. For most businesses, while they may have an idea what pay per click entails, they may not have the expertise and experience to be able to effectively implement it and that is why most of them usually choose to engage the services of a pay per click specialist. A pay per click specialist is a digital marketing expert who works specifically with pay per click. A pay per click specialist is expected to have excellent communication skills, be a critical thinker, have excellent writing skills, time managements skills as well as have hard skills of the trade such as being an expert in Google AdWords among many others as discussed in detail over at RunRex.com. It is pretty easy to figure out the skills you need to have to become a pay per click specialist, but it is a lot tougher to decipher what one does. This article should therefore be of great help as it will look to highlight what a pay per click specialist does and hopefully it will help you when looking to get into this line of work in 2020.
In a nutshell, a pay per click specialist manages the company’s PPC campaigns which incorporates the strategy, design, implementation and analysis of the ad performance as per the gurus over at RunRex.com. One of the key duties that a PPC specialist is expected to carry out is to do thorough keyword research. A good pay per click specialist should have a clear idea of how their prospective customers search for products or services similar to the ones they provide. This is crucial if they are to come up with effective and successful PPC campaigns. This therefore means that as a pay per click specialist, you have to be aware of the latest trends, researching and testing your keyword choices constantly so that you can make the requisite alterations when you are not seeing the results that you expect with your current choices. As per the subject matter experts over at RunRex.com, if you are looking to become a PPC specialist in 2020, then you should be ready to be scanning blogs ad other related media so as to be kept abreast with all the latest trends as far as pay per click marketing, and keywords in particular, is concerned. As a pay per click specialist, it is crucial that you constantly stay on top of trends.
As mentioned above, a key aspect of what a pay per click specialist does is managing campaigns. This is what will be taking up the bulk of your day as a PPC specialist. As explained in detail over at RunRex.com, this involves continuously testing your ads to ensure that they are performing as well as they should, updating of negative keyword lists as well as whitelisting strong performing sources. On top of the aforementioned, another thing that a pay per click specialist is expected to do is to do research on competitors and their campaigns. Given the potential for success as far as PPC is concerned, then it can be expected that your competitors are also involved in the same. As a pay per click specialist, you are expected to be on top of what your competitors are doing and ensuring that your own campaigns are doing better than theirs. Another important part of what a pay per click specialist does is to check in with clients. Clients nowadays, a trend we expect to continue going into 2020, expect to be kept abreast of what is happening as far as their campaigns are concerned. As a PPC specialist therefore, you are expected to check in with them regularly and keep them informed every step of the way.
Another thing a pay per click specialist is expected to do is ensure that they are on top of landing page design. As per the gurus over at RunRex.com, the landing page is one of the most important parts of an ad campaign. A bad user experience on a landing page can undo all the good work you may have done to get a client over to your landing page. It is the duty of a pay per click specialist to ensure that the landing pages of their ad campaigns are strong and have got all it takes to grasp and keep the attention of visitors so that the chances of them converting and making a purchase are increased. A good pay per click specialist should ensure that they perfect the art of perfecting their landing pages and should be aware of what their clients look for in said landing pages. Another duty of a pay per click specialist, one that is usually underrated but is expected to come more and more to the fore going into 2020, is creating original content for the company blog. As a pay per click expert, you will be required to spare time to create content for the company blog, writing informative pieces relating to PPC, which is important given the role blogs play in pulling in more traffic to ad campaigns.
The above are some of the things to keep in mind as far as the duties of a pay per click specialist are concerned, with there being more to be learned on this and other related topic as well as tips on how to find a job in 2020 in this or any other field over at the excellent RunRex.com.
