What Does a Digital Marketer Do? 20 Tips in 2021
What Does a Digital Marketer Do? 20 Tips in 2021
Over the last couple of years, the rise in popularity of online marketing has resulted in the creation of a new marketing specialist, one who solely deals in the digital sphere – the digital marketer. As covered over at runrex.com, in general terms, a digital marketer is responsible for using digital channels such as websites, social media, email marketing, search engines, blogs, among others, to generate leads and build brand awareness. If you are wondering what a digital marketer does in 2021, then the following 20 tips should be of great help.
Website design and development
One of the key duties of a digital marketer is to coordinate the design and functionality of a company website, working alongside web developers and web designers and coordinating the process. As explained over at guttulus.com, given that most people are researching products online, if you don’t have a website for your business in 2021, then you are missing out big time and should get one now.
In addition to the design and functionality of the company website, a digital marketer is also responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met as explained over at runrex.com. You should be all over content marketing in 2021 given the need among consumers out there for relevant, engaging, and helpful content.
Where appropriate, a digital marketer is also responsible for converting website visits into online sales. They often achieve this by making the online shopping experience as easy as possible as well as by introducing special deals and incentives for customers. The COVID-19 pandemic has led to an increase in online shopping, and you should try and leverage eCommerce in 2021 as covered over at guttulus.com.
SEO and SEM
A digital marketer is also responsible for ensuring that the website they help create is easily found by the target audience. They can drive relevant traffic to websites through the optimizing of website structure and content for search engine (SEO) and/or the use of paid online advertising (SEM), which are two strategies that should be part of your digital marketing plan in 2021.
Additionally, a digital marketer may also be responsible for managing the online presence and brand of a company. Social networking platforms such as Twitter, Facebook, Instagram, and many others, allow businesses to engage with their consumers in real-time, and digital marketers will often be responsible for this communication. You don’t need much telling to know that social media marketing is crucial for any business in 2021.
Stats show that video increases engagement rates while also ranking higher on Google and other search engines as covered over at runrex.com. Digital marketers recognize how effective video content is which is why one of their duties is to create videos for marketing. If your business is not leveraging video content in 2021 in its marketing efforts, then you are missing out big time.
As pointed out by the subject matter experts over at guttulus.com, data is king in digital marketing. This is why digital marketers are also responsible for analyzing and optimizing marketing efforts. They collect data and track key performance indicators using analytical tools such as Google Analytics, which helps them measure the success of digital marketing campaigns.
Conduct keyword research
As already discussed, digital marketers are responsible for the SEO efforts of companies and businesses. Part of this means diligently researching what their target audience is searching for, also known as keyword research as discussed over at runrex.com. Keyword research is a key part of any digital marketer’s responsibilities as it enables them to ultimately be able to create and produce content that is relevant to the target audience.
When it comes to digital marketing, exercising multiple channels is key to increasing the breadth of your marketing efforts, ensuring you reach the maximum number of people, capture the largest amount of leads, and convert as many customers as possible. This is another area where digital marketers come in as they help brands determine which channels are perfect for them and then make sure that they are active in all of them for the best results. In 2021, you can’t afford to just be active on only one channel as far as digital marketing is concerned.
Leverage strategic content partnerships
Digital marketers are also responsible for leveraging strategic content partnerships, helping brands collaborate with other brands and influencers when it comes to marketing. This can be mutually beneficial and it allows brands to access markets and audiences they wouldn’t have had access to before.
Digital marketers are also responsible for running tests on marketing campaigns to see which strategies are performing well (which they then double down on) and which ones are not (which they then drop). As the gurus over at guttulus.com point out, it is nearly impossible to get everything right at the first time of asking, which is why testing is crucial in marketing. One testing strategy that should be part of your arsenal in 2021 is A/B testing which is extremely effective.
Keeping up with the latest trends
The world of digital marketing is always changing which is why another of the key responsibilities for digital marketers is to keep up with the latest trends. As covered in detail over at runrex.com, there are some trends that you should be aware of as far as digital marketing in 2021 is concerned, like voice search marketing for example.
Digital marketers are also regularly involved in their company’s public relations efforts. As outlined over at guttulus.com, this includes obtaining coverage from other publications to raise awareness of the company and establish its leadership as experts in its field, as well as making sure that the company is being portrayed and talked about in the best possible light. Given that people increasingly want to associate with brands that represent their values, this is a key consideration in 2021.
Running paid ads
On top of helping drive organic traffic to their company’s websites, digital marketers also help brands set up paid ads to help get more potential customer eyeballs on their brand or website. Given that it involves the investment of real dollars, many businesses prefer to bring in the expert help of digital marketers to help them run their paid ad campaigns, which should be part of your strategy in 2021 given how effective they can be when done right.
Managing customer relationships
Digital marketers are also responsible for managing customer relationships across the various digital channels. This includes communication with customers to anticipate their needs and anticipations, answering any questions they may have, and addressing any concerns that may arise. This is extremely important for any business that wants to be successful with its digital marketing efforts in 2021.
Work with relevant tools and software
The very nature of digital marketing means that technology is a major part of it as covered over at runrex.com. This is why digital marketers are also required to have an intimate understanding of relevant tools and software in the industry, which are designed to automate and make tasks more efficient and effective. Some of these tools include Google Analytics, Mailchimp, Salesforce, Facebook Ads Manager, Ahrefs, and many others, and they should be part of your digital marketing arsenal in 2021.
Branding and brand development
Given how crowded the online markets are, brand identity and development are two of the most important digital marketing skills according to guttulus.com. A brand identity comprises what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with it. A well-developed brand identity has a recognizable personality. Digital marketers work with brands to develop a company’s brand, identity, and voice across digital channels.
Digital marketers are also responsible for conducting competitive research and analysis, which involves identifying a brand’s major competitors and researching them to gain a better understanding of their sales, products, and marketing strategies as articulated over at runrex.com. In 2021, you need to know how your business stacks up against competitors if you want to distinguish it as the better choice for consumers.
AI and Machine Learning
The modern digital marketer is also required to know how to leverage AI and machine learning in their digital marketing strategies. Digital marketers are now using AI technologies to identify trends on social media, conduct advanced customer research, and evaluate huge quantities of data. You should make sure that you are using AI and machine learning to understand your customers better in 2021, as this will allow you to readily connect with your target audience and tap into ideas and topics that are relevant to them.
Customer data security and privacy
Given that more and more transactions are occurring online, accelerated by technology advancement as well as the fact the pandemic has led to an increase in online shopping, the risk to consumers’ personal information continues to grow. Therefore, digital marketers are required to understand their customers’ privacy concerns and protect their data as best as they can. A severe data breach or violation can cause significant damage to a company’s reputation for years. In 2021, good cybersecurity practices are essential to successful digital marketing campaigns.