How To Turn Your iPhone Into A Video Marketing Machine
It is estimated that having a creative video increases the chances of a purchase by 144%. In 2016, Facebook was averaging a hundred million hours of watched video. It clearly shows that there is a huge opportunity for video marketing. However, you do not need expensive video equipment as we at RunRex have discovered. The video quality of an iPhone is sufficient to create a marketing video. Let us discuss in detail how to do it.
- The story
If you decide to use an iPhone to shoot your video, you will still need to come up with a story for the video. Ask yourself what kind of story would appeal most to the audience. As soon as you decide on that, you will need to create a script. However, unless you have some background in creating a script, you can just dive into it. After a few mistakes, you will eventually learn what it takes to make a good video. Just take a day off, shoot videos, reshoot them and fine-tune the script with time. As you move from one mistake to the next, your skills will only get better.
- The Studio
If you want the video to look professional, you will need to come up with a quality studio. If you are in an office, you do not want to use a busy room as this will disrupt the flow of traffic and interfere with other crucial activities. However, you will need to look for a space that is big enough, thus allowing you to customize the scenes.
For the room, you will need a tripod for your camera, so that you can create steady videos. For the background, ensure that everything looks professional. Besides that, ensure that the background wall does not have any imperfections. It is important that you choose a background, which has only one color. The best colors to use are dark ones since bright ones wash out the person standing in front of them. In some cases, you may want to think of investing in a branded background.
- The lighting
For the studio, you should avoid overhead lighting. It will create shadows on your face, which make your video look unprofessional. Ensure that overhead lighting is switched off and that you block off as much of the natural lighting as you can. You should then have a light on your face and another on either side of the face for the perfect lighting.
- Sound
If you are using a tiny room, then you know that some echo will develop. To avoid this issue, you will need to look for something to absorb the sound. The best would be sound dampening panels, but these are expensive. Instead, just use some blankets.
Keep in mind that you also need to block outside noises. For that, you will need to ensure that coworkers stay silent as you shoot the video. Besides that, the air vents should be switched off, so that you do not have a weird hissing noise in your video. In some cases, you may have to produce the video before working hours to keep the noise levels down.
For the audio recording, simply use another iPhone to record audio. Place it near your mouth or near the source of the sound. This will ensure that you have a better quality of sound. Later on, you can combine the video and audio during editing.
- Editing
To edit your video, you will simply need to download an application for your iPhone. One of the most common video editing applications is iMovie. It comes with the iPhone by default and is quite effective. The good thing about it is that it is quite easy to use for beginners. There are many other applications, which you can purchase or download free. However, just make sure you choose an app with which you are comfortable.
Add customers to the video
If any of your customers are happy with your product, consider recording them, saying how happy they are. Just ask them for a few kind words. If they agree, this could have a major impact on your future sales.
After you are done editing the video, you will need to find a platform where you can upload it. When creating the video, keep in mind that you are doing it for the customers. Thus, you need to come up with a clear message, which you think they want to hear.
In some cases, that might mean showing office parties, behind the scenes moments, or anything else you think customers want to see. Just ensure that it is fun and creative. Before you share the video, ensure that you add a short intro. This will help to ensure that your brand is visible from the start.