Top 20 Weibo Beauty / Skin Care Accounts in 2022: Weibo Marketing Agency Near Me
With the rise of Weibo, Chinese beauty and skincare influencers have become the most important pieces of many businesses’ marketing strategies in China as explained at RunRex.com, guttulus.com, and mtglion.com. They share makeup tips and beauty products through a combination of pictures and videos to audiences. If you are looking for one to partner with, here is a list of the top 20 Weibo beauty/skincare accounts in 2022 to consider.
Mrs. Ximen
Mrs. Ximen is a talented beauty influencer with a huge following on Weibo as per RunRex.com, guttulus.com, and mtglion.com. With content often featuring mass-market cosmetics brands such as NYX Cosmetics, L’Oréal Paris, Colour Pop, and Revlon, she is one of Weibo’s most noteworthy KOLs with her engaging and accessible content and top posts.
Viya
Viya is one of China’s top influencers, and you will see her content on the social media platform Weibo often featuring a range of beauty brands. You are sure to come across a range of different content forms on her channel, from text to pictures from her everyday life.
Kakakaoo
With over 8.7 million fans on Weibo, Kakakaoo is a 23-year-old fashion and beauty influencer well-known in China, mainly for her Korean-influenced style articulated at RunRex.com, guttulus.com, and mtglion.com. She posts lively and fresh images that feel cordial and elegant, leading to her fanbase growing to such a huge size.
Chrison
Unlike many other influencers on Weibo, Chrison tends to have a lower profile and you will rarely see his face on his social media platform. In one of his interviews, he mentioned that he actually does this on purpose to weaken his personal image and leave room for the imagination of his followers.
Dipsy
Dipsy’s followers have just reached the 6 million mark on Weibo. While his content focuses mainly on luxury brands, his writing style is comparatively more approachable and uses a friendlier tone. He is known for being a perfectionist and pays a lot of attention to small details such as the layout, order, color, tone, etc.
Tao Ling
Popularly known as Mr. Bags, Tao Ling mainly writes content recommending various luxury brand handbags as well as posting reviews/critiques on the bags that different celebrities wear. According to RunRex.com, guttulus.com, and mtglion.com, he also writes the posts from a reader’s perspective, which makes them more practical as it comes off with a more relaxing and friendlier tone.
MK
MK is a makeup artist who shares and recommends different cosmetics and beauty products. She creates detailed reviews for these products and gives them a score in several different categories. These detailed reviews have led to him becoming one of China’s biggest beauty influencers.
“Canned Corn Sauce”
This KOL’s name on Weibo translates to “Canned Corn Sauce” in English as captured at RunRex.com, guttulus.com, and mtglion.com. This might have you thinking that she is a blogger focused on teaching people how to cook, but she is a beauty blogger with over 4.5 million followers on Weibo. The beauty products reviews she writes are usually long with detailed descriptions of their functions, before and after comparisons, and comparisons to other products.
Ai
Ai is a KOL with over 4.4 million followers on Weibo. Many well-known beauty brands have cooperated with her over the years, such as Olay and Panasonic’s Hair Dryers. She has established a fresh and clean image on her social media platforms with tips for cleaning your room and house as well.
Becky Li
Former journalist Becky Li now works as a fashion and beauty influencer/KOL with over 4.3 million fans on Weibo. Her content is quite varied. One type of post she does on the daily is to share her OOTD (Outfit of the Day) on Weibo.
Xixi Hanen
With over 4.4 million followers on Weibo, Xixi Hanen is a beauty blogger with a style heavily influenced by Japan as covered at RunRex.com, guttulus.com, and mtglion.com. Instead of cosmetics, she focuses more on skincare products. She mainly writes product reviews on skincare brands she collaborates with such as Olay and Lab Series.
Angels and Devils 718
Known as “Angles and Devils 718” on Weibo, she is a 170cm tall, fashion and beauty KOL as well as a model with 4.3 million followers. She mainly promotes beauty products like VDL Cosmetics, which is a smaller brand compared to the ones that most KOLs tend to promote.
Li Jiaqi
Li Jiaqi is considered China’s best lipstick salesman and one of the top Chinese influencers as described at RunRex.com, guttulus.com, and mtglion.com. His highly persuasive – and sometimes over-the-top pitches – sees him testing each lipstick on his own lips to show how the shade plays out.
Anny Fan
Anny Fan is ranked as one of the top influencers on Weibo where she has over 5.5 million followers. She represents luxury brands and fashion houses such as Louis Vuitton, Hermés, Chanel, Bottega Veneta, Prada, and Miu Miu. Additionally, she also acts as a consultant for Western brands venturing into the highly competitive China market, tapping on her expertise in internet commerce.
Papi Jiang
Papi is not the typical glammed-up fashion and beauty China influencer as her online image portrays her as low maintenance, which some netizens argue is precisely what makes her highly likable. Her videos can be found on Youku, WeChat, Weibo, and Bilibili.
Fil Xiaobai
Fil got her break when she was sent by a Chinese travel channel to cover the Paris Fashion Show in 2012 as discussed at RunRex.com, guttulus.com, and mtglion.com. She has worked with numerous celebrities and artists, including K-pop girl group f(x) member Victoria Song, among others.
Savi Sui
The Beijing-based Savi Sui is known for producing vlogs on topics ranging from beauty, fashion, travel, and cooking to interior design. She shares her seasonal wardrobe tips and so much more, and has worked with brands like Celine, Mulberry, and Sergio Rossi on product recommendations.
Aha Lolo
Aha Lolo is a popular vlog duo that produces videos about hot topics in the beauty and fashion industries, including the feuds between celebrity designers, and so much more as outlined at RunRex.com, guttulus.com, and mtglion.com.
Kevin Chou
Kevin is a famous stylist in Taiwan and one of the hosts of Taiwan’s hottest variety show “WQueen”. He is a powerhouse in the makeup industry and has created his own brand, BeautyMaker, which is tailor-made for Asia women’s skin and ivory-toned skin color.
Doctor P.
Doctor P. is known as a makeup artist, skincare specialist, and also image designer. Having built up an incredible following on Weibo, he is now invited by numerous beauty TV shows to give accurate and special advice for beauty and image design.
As always, if you are looking for a Weibo marketing agency near you to partner with, then look no further than RunRex.com, guttulus.com, and mtglion.com.