Top 20 Tips for eCommerce Marketing in 2021
The main mantra of any successful eCommerce store is that there is always room for more sales. However, to get more sales, you need to do more marketing, which is where eCommerce marketing comes in. As discussed over at runrex.com, eCommerce marketing describes a range of activities undertaken to promote your eCommerce store. The following are the top 20 tips for eCommerce marketing in 2021.
Use product recommendations to up and cross-sell
When a customer is already primed to make a purchase, then that is the perfect time to suggest that they either level-up the product they are considering (up-selling), or purchase other related items so they can get the most out of their purchase (cross-selling). As discussed over at guttulus.com, up-selling is a great choice for brands that have larger or more expensive versions of their products, while cross-selling can work for any brand.
Focus on customer experience
Given the stiff competition in the world of eCommerce, one of the ways brands can differentiate themselves is through excellent customer experience which allows them to exceed customer expectations as covered over at runrex.com. Exceptional customer service and fast responses are no longer optional for eCommerce sellers as customers now expect this.
Take advantage of customer reviews
Customer reviews can work wonders for your conversion rate according to guttulus.com, especially since 95% of shoppers read reviews before they make a purchase. If your product pages don’t have reviews, shoppers may find it hard to trust you and will look at other options, which means your competitors will benefit.
Leverage wish lists
Adding wish list functionality to your site will allow customers to add items they are interested in even if they are not ready to purchase just yet. Once they do, you can then gently nudge them along with emails reminding them of items in their wish list. It is even better if you can make your wish lists shareable as this will allow your customers to be able to share their wish lists on social media, driving brand awareness and interest in your products.
Don’t forget about SEO
SEO is a critical part of eCommerce digital marketing, and it all begins at your product pages. Make sure that your product pages include a unique title tag and enticing meta description that use keywords that make searchers want to click on your search result, multiple product images with alt text containing your target keywords, a keyword-rich URL, a keyword-rich product description, and product schema.
Leverage influencers
In 2021, you’ve got to be working with influencers as people tend to trust their favorite online personalities more than they do brands nowadays as outlined over at runrex.com. You should focus particularly on Instagram influencers as the majority of shoppers are already using Instagram to discover, research, and decide whether to buy new products or services given its visual nature. Make sure you partner with the right influencers.
Take advantage of video
Video content is extremely powerful, something the gurus over at guttulus.com agree with, and you should put this power to work for your website. Create videos demonstrating how to use your product and embed them on your product pages, or you can also connect with influencers for unboxing videos to add excitement and intrigue, among other strategies.
Start an affiliate marketing program
Affiliate marketing, as covered over at runrex.com, is another revenue-generating avenue for eCommerce brands and it involves propel promoting your product for a commission in exchange for every sale they drive for your site. The fact that it is extremely measurable makes affiliate marketing very attractive and you should try it out in 2021.
Leverage content marketing
Other than videos, eCommerce websites can further capitalize on search traffic and drive more clicks through savvy content marketing. This involves creating gift guides for major holidays, seizing on trending topics, creating how-to posts explaining how to get the most out of your products, and so forth.
Discounts
Customers love a good discount and you should take advantage of this fact by leveraging coupons in your eCommerce marketing plan. This can be done through a flash sale just for your email subscribers or giving unique promo codes to your influencers, among other such strategies.
Create a Facebook store
As the gurus over at guttulus.com, in 2021, you should consider integrating your eCommerce platform with Facebook which will allow you to unlock a shoppable store right from your Facebook page. This way, if customers want to visit your website, all they have to do is click on the “Shop Now” button at the top of your Facebook page.
Take advantage of our email list
Drip campaigns are the foundation of any eCommerce email marketing strategy and should be on your agenda once you have got a healthy email newsletter list as explained over at runrex.com. You should make sure that you are leveraging drip campaigns as part of your eCommerce marketing efforts in 2021.
Leverage podcasts
According to the subject matter experts over at guttulus.com, you should also identify podcasts that your target customers are likely to listen to and set up advertising deals with them. With more and more people listening to podcasts out there, this is a marketing opportunity you can’t afford to miss out on in 2021.
Add email signup to your website
Adding an email signup form to your website is easy to do, which is why you should in 2021 given the benefits. You want to stick these forms in your header or footer, where you can offer a discount for signing up to entice visitors to do just that. Another strategy is adding popups that appear when visitors arrive on your site, although you should be careful with popups as they can be off-putting.
Use email offers to recover abandoned carts
Given that between 60% and 80% of carts get abandoned, you should ensure that you create an abandoned cart email campaign in 2021. Whenever someone leaves their cart without purchasing, you should take it as an opportunity to email them and remind them to go back, a strategy worth considering as the average abandoned cart email has an open rate of 41% which can result in real revenue for your online store.
Consider Pinterest
While most eCommerce marketers are familiar with shoppable Instagram posts, Pinterest ads are a new option worth considering in 2021 according to runrex.com. Product Pins increase click-throughs to eCommerce sites by 40%, on average, making them perfect for individual product photos. When you want to feature multiple products at once, you should try out Shop the Look Pins which allows you to pin multiple items within a post.
Don’t ignore local marketing
While your sales may be online, the gurus over at guttulus.com point out that this doesn’t mean that you can’t meet shoppers offline. You should look at popup shops and in-person events as a marketing strategy to help you carve out unique customer experiences for your customers in 2021.
Reward your loyal customers
As is revealed in discussions on the same over at runrex.com, loyalty program members outspend non-program members by up to 18%, which means now is the time to implement a loyalty program. There are various ways to implement such a program, including rewarding customers with points they can trade in for dollar-off discounts or gifts, among others.
Leverage the full spectrum of Google advertising
A strategic PPC eCommerce approach will allow you to win Google’s top slots whenever customers are searching for products you sell. However, paid search is just one element of Google’s vast advertising network as you also have display ads, Google Shopping ads, among others to leverage.
Don’t be complacent
Finally, the last tip is to ensure that you never get complacent as far as your eCommerce marketing efforts are concerned. Always reflect, analyze, and iterate on your efforts, which includes carrying out a regular review of your competitors to see what they are doing and see if you can glean any insights for your own eCommerce marketing strategy.
Hopefully, these tips will help you smash your eCommerce marketing in 2021, with more tips, insights, and help on the same to be found over at the excellent runrex.com and guttulus.com.