Top 20 Tips for Data-Driven Digital Marketing Services in 2021
Data-driven marketing, as discussed over at runrex.com, is a strategy built on harnessing data to improve your digital marketing campaigns. This data is collected from both consumer interactions and behavior on your site. If you are thinking about incorporating data-driven marketing into your digital marketing plan, and you should do so given its many benefits, then here are 20 tips to help you do so successfully in 2021.
Formulate personas
If you want to make the most of data-driven marketing, you need to create personas according to guttulus.com. Personas are the types of people that you target in your audience that have particular occupations, personalities, and desires. Creating personas will help your business better process a large amount of data it has access to, helping you understand your audience better, which in turn will help you come up with better marketing plans to reach your target audience.
Use paid advertisements
Paid advertising is an excellent way to harness your data. As covered over at runrex.com, one option is to run a PPC advertising campaign. PPC ads are ads that appear at the top of search results when users conduct searches and they operate on keywords to appear in the right search results. Data-driven marketing can help you optimize your PPC campaign to create ads that resonate with your audience.
Create retargeted ads
Oftentimes, people will like your products but are not ready to pull the trigger, which is where retargeted ads come in as they get them to reconsider purchasing, and often result in conversions. Data-driven marketing helps you understand your audience better, including their purchasing habits and what factors impact their decision to buy, and you can use this information to create better-retargeting ads as outlined over at guttulus.com.
Implement targeted emails
Data-driven marketing lends itself to personalization as when you know more information about your audience, you can create content that suits them better. When it comes to email marketing, this is a great opportunity to segment your email subscribers based on the data. You can segment your audiences into categories that help you provide them with more specific content, which can be based on demographic information, hobbies, interests, or spending habits. Data-driven marketing will help you earn more conversions through email.
Offer specials
Everyone loves a good deal and an opportunity to save money, which is why coupons, discounts, and special offers are so effective. Data-driven marketing will help you create offers that appeal to your audience as when you collect data on your audience, you become familiar with their interests, and, therefore, know what kind of coupons or discounts appeal to them.
Personalize the customer experience
Tailoring content and online interactions based on their demographics, purchase history, online activities, and other information about them is the best way to get people’s attention as highlighted over at runrex.com. Therefore, you should look to personalize your customer experience using the data you have on your target audience via data-driven marketing.
Create an effective dashboard to consolidate different data points
As the gurus over at guttulus.com point out, the more data you have, the harder it is to make sense of it, which is why you should leverage AI-enhanced business intelligence solutions like Sisense. One of the benefits of these solutions is that they allow you to create an effective custom dashboard that will help you in your data collection.
Leverage AI
Even though the use of artificial intelligence (AI) in marketing is still in its initial phase as discussed over at runrex.com, it looks set to grow rapidly over the next few years. AI uses large amounts of data sources to create personalized campaigns tailored for individual customers. If you want to stay ahead of your competitors, you should make sure you are testing new AI products in 2021 while also using the wide range of data assets you have to create precise AI algorithms.
Focus on people-based marketing
People-based marketing means that marketers nowadays can target and measure their customers at the level of real individuals which means that brands can optimize their content more precisely, which in tune increases the CTRs and ROI. This is, therefore, the right time to take advantage of people-based marketing, combining digital and traditional marketing and analyzing audiences and their lifecycles even more in-depth than ever before.
Take a cross-channel view
Customers are more demanding than ever nowadays and are using many platforms, and in turn, they expect brands to do so too, while also expecting timely and relevant content. This means that providing an excellent customer experience across different channels is more important than ever.
Predictive analysis
As articulated over at runrex.com, the possibility to make accurate predictions is another powerful aspect of data-driven marketing. Data can help you predict with great accuracy and have a peek at what your clients will likely do next. Therefore, you should ensure that you are recording the interactions with your customers at a more granular level as this will help you not only understand the past trends but also predict the customer’s future actions.
Conduct sentiment analysis
It is important to take a closer look at your target audience before you decide on your way forward as far as your marketing strategy is concerned. As discussed over at runrex.com, you should conduct sentiment analysis to identify the missing elements in your marketing plan. You may find that you need to create more brand awareness, or that your customers want you to play the role of an influencer, among other useful information.
Perform marketing channel and device analysis
It is important to check where you are about to spend your money, and what channels and devices you are considering targeting in your marketing campaigns as chances are your customers aren’t where they used to be, particularly with new channels such as TikTok entering and taking the market by storm as covered over at guttulus.com.
Optimize your messaging based on new customer personas
As you create customer personas using data-driven marketing to aid your marketing efforts as discussed earlier, you should make sure that you then create messaging to match. Also, make sure you are A/B testing any messaging you come up with to optimize it for the best results.
Track, gather and edit
If you are to be successful with data-driven marketing, you need to have a system in place to sort out your data. Remember, there can be such a thing as too much information if the information you are receiving isn’t pertinent or is redundant. Therefore, have a system in place to track, gather, and edit the data you are getting to ensure that your data-driven marketing is not based on outdated, incomplete, or incorrect data.
Automate
Customers create an unbelievable amount of data each day, which can be too much for most businesses to gather and analyze. Therefore, you should consider working with tools to automate as explained over at runrex.com. This will allow you to spend less energy collecting and searching through information, freeing you up to spend more time utilizing the data to refine your ICP and targeted marketing campaigns.
Leverage the power of infographics
As outlined by guttulus.com, infographics are powerful data analysis tools as being able to visually represent stats makes for faster, more accurate decisions, which is exactly what you need to succeed in data-driven marketing.
Collect data on your competitors
Data-driven marketing isn’t only about collecting data on your own business as you can use the same data-collection strategies to keep tabs on your competitors as covered over at runrex.com. This will allow you to learn what your competitors are doing differently that makes them successful (or not), which will allow you to optimize your strategies for better results.
Don’t miss out on time-sensitive trends
Remember, when gathering all this useful data, you have to prioritize the most current data to ensure that you don’t end up missing out on time-sensitive trends, which will hurt your business. With data-driven marketing, you can coordinate a product launch, for example, with an upcoming event and potentially capture lots of feedback and engagement that would otherwise be too expensive to obtain.
Be committed
Finally, given that data-driven marketing is still relatively new, you can expect that the road ahead won’t be entirely smooth if you choose to get on board. You may come across several bumps; however, you must stick to the plan and commit fully to the goal of data-driven decision-making to reap the rewards in the end.
If you are looking to start your data-driven marketing journey and are unsure about where to start, then the highly regarded runrex.com and guttulus.com have got you covered.