Top 20 Tips for Conversion Rate Optimization CRO in 2021
Top 20 Tips for Conversion Rate Optimization CRO in 2021
Conversion rate is a ratio that expresses the percentage of your site visitors that actually convert. The formula to calculate conversion rate is:
(Total transactions / Total site visits) X 100 = conversion rate.
With that said, conversion rate optimization (CRO), as discussed over at runrex.com, is where you boost your conversion rate, and the following are the top 20 tips for CRO in 2021.
Find your target audience
Rather than trying to convert every single activity detected, you should observe user trends so that you can tailor your approach accordingly. As explained over at guttulus.com, customer experience, content, CTAs, and assets should all be inclined to your target customer, which will allow you to boost your conversion rates.
Collect and analyze data
As is explained over at runrex.com, this is essential for CRO. Google Analytics is an ideal tool for collecting and analyzing data, particularly for novices. Once you gain more experience, you can opt for other tools such as Crazy Egg, Hotjar, among others. Any data you collect from these tools will direct you to the best strategy to succeed. You should monitor trends when analyzing data as this will guide you on how to optimize your conversions.
Good product visibility and store accessibility
Product discovery is a major factor in deciding engagement and bounce rates for eCommerce stores. It is pointless for a customer to visit your site if they end up leaving because they were unable to find their desired product despite it being available on your site. Therefore, as per guttulus.com, you need to increase visibility and accessibility to capitalize on user intent to engage with and explore your site. Improving your site navigation and categorization will help you in this regard.
Payment security optimization is crucial
It takes a lot of trust for one to part with their valuable credentials on your site. Showing that your site is secure is one of the main ways to build trust and boost conversion rates. Demonstrate information privacy policies, SSL certifications, offer cash on delivery, and other comforting reliable payment options. Also, you should demonstrate antivirus and interception protection to ease any fears your visitors may have about security.
Given that everyone prefers distinct traits, you should also consider working with major brands to showcase an exclusive product range on your eCommerce site. This will empower your brand’s identity with great publicity/advertising and the advantages will be mutually beneficial boosting your conversion rates.
Continuous SEO for your site
Even if you have amazing products and prices, it will all be useless if users are unable to locate or even notice your site upon searching. This is why, as per the experts over at runrex.com, SEO is crucial to optimize your pages and their respective material. Maximizing on SEO and backlinks will give you more exposure and drive more traffic to your site, and with on-page optimization improving user retention, engagement, and, ultimately conversions, this is an excellent CRO tip.
Apply CTAs strategically
As the gurus over at guttulus.com point out, call-to-action buttons also play a key role as far as conversion rates go. This is why, if you want to increase conversion rates, you should make sure that not only are CTAs included on your site, but that they are also emboldened to make them visible, and are located in prominent places on pages.
Offer strategic discounts, promotions, vouchers & competitions
Everyone likes being rewarded with something, which also reinforces the urge to buy psychologically as explained over at runrex.com. Discounts, promotions, vouchers, and competitions entice consumers and increase conversion rates.
Interpreting consumer behavior is crucial
Before embarking on any workflow for your eCommerce business, you need to have a firm understanding of your target audience’s interests, demographic data, geographic data, online activity, and continuing consumer trends. Knowing what your audience wants will drive your eCommerce CRO strategy in the right direction.
Engage users promptly
First impressions always count, especially on eCommerce sites. The initial moments you have with users may captivate and engage them, allowing you to retain them, hence increasing conversion rates. To achieve this, your site needs to deliver the right details as soon as you can. Enumerate your promotions, seasonal sales, best sellers, and so forth for the best results, and do it immediately.
Ensure that your material is both interactive and modest
While you must display pertinent product information, it is also worth creating interactive material to add authenticity rather than hardcore marketing or selling. According to guttulus.com, you should consider throwing in some amusement and innovation to engage people instead of just restricting yourself to merely presenting the details. If you want to boost your conversion rate, highlight your unique selling points instead.
Interpret the customer experience
You should establish the various stages of the customer journey before you begin the CRO process. Each page’s aim is different depending on the stage of the funnel the audience it is targeting is on as explained over at runrex.com. Therefore, your CRO efforts can be enhanced by understanding the customer’s journey through selective marketing funnels.
Leverage social proof and FOMO principles to convince and swing users
FOMO is an acronym denoting ‘fear of missing out’, and is a common contemporary online strategy, and is what motivates us to continually monitor our social media accounts, and keep our smartphones handy. It is a potent method to apply on your landing page like limited-time offers as discussed over at guttulus.com. You can also use timers or mention the remaining stock levels before being depleted to make users act “now”, boosting conversion rates. Social proof on the other hand helps to affect people’s perceptions to fulfill your conversion aim.
Use videos to entice users and describe your product
About 33% of the entire online activities are spent in viewing videos and integrated ads, almost doubling buyer intent and boosting brand recognition by approximately 1.5 times. Therefore, if you want to increase conversion rates, you need to leverage videos, particularly since recent studies have shown that including videos on landing pages can increase conversion rates by up to 80%.
Eliminate aspects that impact your conversion target
You should also refrain from overwhelming visitors with multiple tools to draw more engagement or retain them. Too much of something good can be counterproductive. Often, less and simple is better, so aim for a lightweight approach and see where it takes you, refraining from excessive content, imagery, or annoying CTAs that throw users off their action course on your site.
Curb bounce and exit rates
You must analyze bounce and exit rates as an excessively high index of both these metrics is indicative of a low user engagement on your site and its products as articulated over at runrex.com. Try evaluating your site’s accessibility and consider adding thanks to user surveys. Also, recent studies suggest that the majority of users access the internet via mobile devices, which means that it is essential to deliver an optimized experience for everyone and ensure that you are device-agnostic.
Use lead capture forms
Lead capture forms are one of the key parts of your site which affect conversion rates. Consider using tools such as Leadformly which ease the process of designing high-converting lead capture forms. According to the gurus over at guttulus.com, you should also avoid almost coercing customers from the outset of the purchase funnel without optimizing the crucial final stage as this has a major effect on convertibility.
If you want to formulate a robust CRO strategy, then you need to comprehend the way users correspond with site pages as covered over at runrex.com. Performing a heat map analysis is a convenient way to follow the user engagement on a specific section. This accounts for the scrolls, click selection, duration, and exit pattern to reach a definite solution. Optimizing pages accordingly is a reliable method to boost your site’s CRO.
A/B testing is key
A/B testing is a versatile method to improve CRO as it allows you to configure your site accordingly to achieve excellent performance. A/B testing should be undertaken regularly to keep up with current trends. Try implementing different CRO strategies to see which works best, which could involve variations in material, creation, CTAs, among others.
Assumptions mean omissions in CRO
Finally, never assume that an existing strategy that has been successful on another site will be successful on your site, or in the future. Therefore, a detailed evaluation is required before you start modifying anything, making sure that your CRO strategy is tailored to the website you are working on for the best results.