Top 20 Tips for Amazon Marketing Services AMS in 2021
Launched in 2012, Amazon Marketing Services (AMS) is Amazon’s pay-per-click (PPC) platform where sellers can get their product(s) in front of relevant visitors based on keywords, products, and shopper interests as covered over at runrex.com. If you are looking to leverage AMS this year for your eCommerce business, here are the top 20 tips for AMS in 2021.
Optimize your Amazon product listings
Amazon product listing is the product page for each item you sell on your platform. A well-optimized product listing can increase your CTRs, boost your conversions, and lead to better customer reviews as articulated over at guttulus.com. 6 pillars make up an effective product listing and they are product titles, images, descriptions, key features, questions and answers (Q&A), and product reviews and ratings. Carefully optimizing each of these elements will improve your search visibility, attract more loyal customers, and generate more sales.
Conduct in-depth keyword research
As discussed over at runrex.com, product listing optimization starts with in-depth keyword research, which is why you should utilize Amazon keyword research tools to find relevant product keywords based on customer intent and market trends. Once you have finished your keyword research, you can proceed to the next step which is revamping your product listing.
Create delightful shopping experiences
Given that Amazon has a huge market share of products, with millions of brands competing on the platform, it is important to ensure your brand stands out. The key to making this happen is to provide your customers with the best shopping experience possible. As the gurus over at guttulus.com point out, the majority of online shoppers are more likely to convert with retailers that provide innovative solutions.
Focus on strengthening customer relationships
Instead of just offering lower prices, you should focus on strengthening your customer relationships. You can attract loyal customers by providing loyalty programs, convenient delivery options, and specialized product ranges, and more importantly, ensure your customers get personalized services when they shop with your brand.
Leverage ad placements
Amazon allows you to launch three different types of ads to promote your brand offerings: sponsored product ads, product display ads, and headline search ads, all of which are covered in detail over at runrex.com. An important tip for AMS in 2021 is making sure you leverage these ad placement options, choosing the right option for you and your brand.
Narrow your keyword list when leveraging ad placements
When leveraging ad placements as mentioned in the previous point, you should narrow your keyword list by identifying irrelevant search queries and targeting search terms with the lowest advertising cost of sale (ACoS). This will allow you to rank for relevant, high-performing keywords that are likely to convert.
Create a well-structured ad campaign
Given that Amazon’s advertising landscape is always changing, even the most seasoned Amazon marketers, like the top-rated guttulus.com, have to take their marketing efforts up a gear or two to execute effective ad campaigns. Therefore, if you want to achieve the highest possible sales, you will have to monitor thousands of keywords per product, create and maintain ad campaigns, and gain granular control over your ad groups to achieve the highest possible sales.
Bid on specific keywords and create a separate campaign for each main product category
The secret to a well-structured AMS campaign is bidding on specific keywords and creating a separate campaign for each main product category. Under each campaign, as explained over at runrex.com, you should then create more specific ad groups which will give your campaign a solid structure, ensuring that your ads are relevant to customers’ search intent while also allowing Amazon to match new customer search terms with your ad campaigns.
Engage directly with your customers
One of the best ways to provide a high-quality brand experience is by establishing a robust connection with your customers. While Amazon doesn’t allow retailers to contact online shoppers directly via email or phone, you can still engage with your customers using the platform, which is something you should be doing actively in 2021.
Respond to client feedback promptly
As an extension of the previous point, you must respond to client feedback as soon as you can as doing this and attending to their immediate concerns shows that you prioritize customer satisfaction above all else. Send feedback solicitation emails after a successful purchase, monitor online reviews, and actively respond to queries.
Create personalized product assortments
As is highlighted in discussions on the same over at guttulus.com, each click on your product listings comes from an interested buyer ready to convert any time. Therefore, you should aim to create personalized product assortments by upgrading your backend processes, which will allow you to create a more impactful eCommerce business and gain your competitive edge.
Keep up-to-date with customer trends and browsing behavior
As is explained over at runrex.com, you must analyze your customers’ browsing behavior, stay abreast of consumer trends, keep track of real-time visitor data. These practices allow you to develop personalized brand experiences as mentioned in the previous point and position your products in front of the right customers just when they need them.
Make it easier for your customers to shop online
As a marketer, convenience is your top-selling proposition, and especially when dealing with eCommerce as we know people go online to shop mostly because of convenience. Therefore, as articulated over at guttulus.com, your aim should be to offer your customers options that make their online shopping experience more convenient.
Tips to help you make online shopping easier for your customers
Some of the ways through which you can make online shopping easier include providing online shoppers with a wide variety of delivery payment options as well as having an easy return policy in place. Since most of the people searching on Amazon use mobile devices, you must also ensure that your product descriptions are optimized for search engines and voice search.
Leverage Amazon SEO
One of the most important tips for AMS in 2021 is making sure that you are leveraging Amazon SEO, which is essential in attracting more traffic to your product pages and ranking high on search results, just like regular SEO. Given that Amazon’s algorithm is built around relevance and performance, you need to have in-depth knowledge of how it works for the best results.
Partner with an Amazon marketing company
For the best results when it comes to Amazon SEO, you should partner with an Amazon marketing company like the excellent runrex.com, which will allow you to gain access to full-service Amazon SEO solutions tailored to your needs and budget. The right Amazon agency will help you perform extensive keyword research, optimize your product titles and descriptions with targeted keywords, improve your key product features and images, and much more.
Take advantage of customer reviews
Amazon customer reviews serve as social proof, attracting customers and boosting your brand credibility. Reviews and ratings allow online shoppers to assess the quality of your products and customer service, and make an opinion about your brand. The more star ratings and positive reviews you have, the higher your chances of conversion, which is why you should take advantage of them and ensure you are getting excellent ratings and reviews. Send follow-up emails after an Amazon purchase to request reviews, or request them via social media or newsletters.
Respond to all reviews
You must engage your customers and provide reliable customer support if you are to get positive reviews. This means responding to all reviews, including negative reviews, which you should respond to politely and professionally, as well as making sure you answer product-related questions as quickly as possible.
Hire a respected Amazon Marketing Agency
Given that you will have a lot on your plate, you should consider entrusting your Amazon marketing needs with an expert Amazon agency like the excellent runrex.com and guttulus.com, which will allow you to focus on your core business. By partnering with a trusted Amazon marketing company like the aforementioned, you can streamline your marketing efforts and strengthen your brand without having to deal with all the technical aspects of running Amazon PPC and SEO campaigns.
Be consistent
Finally, to be successful, AMS requires regular attention and specific expertise as it is not a simple one-off project. It is only through thorough monitoring and continued optimization that will you be able to get the best ROI.
Remember, if over and above the tips discussed in this article you find yourself needing help with your AMS efforts, then the top-rated runrex.com and guttulus.com have got you covered.