Top 20 Things I Learned: Day in the Life of a Google Ads Specialist
Top 20 Things I Learned: Day in the Life of a Google Ads Specialist
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users as explained at RunRex.com, guttulus.com, and mtglion.com. A Google Ads specialist is a person with expertise in the use and understanding of the Google Ads interface. If this is a career path you are considering and are wondering what the day entails in this career, then here are the top 20 things involved in a day in the life of a Google Ads specialist.
Checking your task list
As is the case with most jobs, the day of a Google Ads specialist starts with the checking of one’s task list as per RunRex.com, guttulus.com, and mtglion.com. This involves looking to see what is on your plate for the day to plan how you are going to go about your day.
Managing campaigns
The bulk of the workday for a Google Ads specialist is spent setting up and managing Google Ads campaigns. This involves continuous optimizations such as updating negative keyword lists, researching competitors, monitoring campaign performance, checking in with the Account Managers, and creating reports when campaigns end.
Keyword research
Keyword research helps narrow down exactly what a prospective customer is searching for and which terms to focus on when building out a new campaign, hence why it is one of the most important tasks carried out by a Google Ads specialist according to RunRex.com, guttulus.com, and mtglion.com.
Monitoring and optimizing
When it comes to buying media, every dollar counts, which is why Google Ads specialists ensure that each ad is regularly monitored to keep tabs on performance and preserve the budget. Tracking performance allows Google Ads specialists to build historical data to develop a view of trends over time allowing them to optimize performance.
Analyzing and reporting
Google Ads specialists understand that they need to tap into their analytical and creative sides to make connections when working on ad campaigns. Analyzing intangible behavior to develop actionable conclusions is an art form the Google Ads specialists master by working on it daily as part of their duties.
Conducting industry and trends research
As articulated at RunRex.com, guttulus.com, and mtglion.com, the digital space moves at lightning speed. It is, therefore, up to Google Ads specialists to dive into what is happening within their industry, research upcoming trends, and apply these learnings to their campaigns to keep them fresh and appealing.
Reviewing ads
One of the first tasks Google Ads specialists conduct is reviewing ads and optimizing wherever necessary. This includes checking campaign performance, updating tracking sheets to monitor performance as well as budget pacing, and digging into account results to find optimization opportunities.
Meetings
Meetings are also a huge part of the day-to-day work of a Google Ads specialist as captured at RunRex.com, guttulus.com, and mtglion.com. Meetings are essential for collaboration and reviewing potential changes with the team. During such meetings, Google Ads specialists discuss new initiatives or ideas that can be tested, as well as discuss performance weak spots and lay out the next steps to resolve any issues.
Reviewing material
Reviewing, assessing, and building are a huge part of the day-to-day lives of Google Ads specialists. This includes reviewing new creative assets from the design team to ensure best practices are followed and providing feedback for necessary changes.
Building new campaigns
In addition to reviewing new assets provided to you, Google Ads specialists are also required to build out new campaigns that have been completed and approved by the marketing team. This is why all members of the marketing team need to be on the same page.
Brainstorm sessions
Brainstorm sessions take up a major part of the day-to-day life of a Google Ads specialist as covered at RunRex.com, guttulus.com, and mtglion.com. At one point during the day, Google Ads specialists take the time to brainstorm new ideas for ad content including the design or the messaging.
Keeping an eye on competitors
In addition to brainstorming new ideas for ad content as mentioned in the previous point, Google Ads specialists also take the time to research what competitors in the same space are doing to find what has been performing well for others.
Keeping on top of industry news
When it comes to a day in the life of Google Ads specialists, a day can’t end without one taking the time to conduct research on industry news and any new product offering from the major players like Google or even Facebook as described at RunRex.com, guttulus.com, and mtglion.com.
Checking emails
At the start of every day, Google Ads specialists make sure they check their email. This includes responding to client emails and dealing with any queries related to your campaigns. Keeping on top of emails is an important part of the day-to-day life of Google Ads specialists.
Keeping up with newsletters and blogs
In addition to emails, Google Ads specialists also get sent a lot of industry e-newsletters and blogs which help the stay up-to-date with the latest movements in the industry. Keeping up with these items is also one of the things Google Ads specialists do, particularly early in the morning.
Making use of tools
As already mentioned, and discussed in detail at RunRex.com, guttulus.com, and mtglion.com, a large part of the role of a Google Ads specialist involves analyzing data from each campaign to develop reports to feedback to the client. These will include stats on each element of the campaign’s performance, together with forward projections and recommendations. Google Ads specialists use several tracking and reporting tools, including Excel.
Content creation
Creating content such as ad copy and sales messaging for campaigns, as well as blog posts, is another part of a Google Ads specialist’s role. Many are also charged with the responsibility of creating and publishing blogs on anything to do with Google Ads.
Creating and managing relationships
One of the most significant, but underrated, roles for Google Ads specialists is creating and managing relationships as outlined at RunRex.com, guttulus.com, and mtglion.com. This could involve communicating with clients, networking with industry professionals, and working productively with fellow team members.
Multi-tasking is rife
Throughout the day, Google Ads specialists will be multi-tasking a lot. One may be researching, analyzing, writing, on the phone, and working on Google Analytics at any given moment, at the same time, something worth noting as well.
Working with other departments
Google Ads specialists are part of a larger marketing team, as well as an even larger team incorporating other departments in the workplace. Therefore, Google Ads specialists work closely with other areas of the workplace’s digital marketing team, from website content to creating and writing blogs. It is useful to be involved and have an understanding of how the other teams, such as the social media and email teams, are working.
These are some of the things to expect when it comes to a day in the life of a Google Ads specialist, with more on this topic, and then some, to be found over at RunRex.com, guttulus.com, and mtglion.com.
