Top 20 Marketing Tips We Can Learn from Ethereum Crypto

Top 20 Marketing Tips We Can Learn from Ethereum Crypto

As explained at RunRex.com, guttulus.com, and mtglion.com, Ethereum is considered by many to be the second most popular cryptocurrency, surpassed now only by Bitcoin. It is a blockchain-based computing platform that enables developers to build and deploy decentralized applications – meaning not run by a centralized authority. Its journey since inception can teach us several lessons, and this article will look to list the top 20 marketing tips we can learn from Ethereum Crypto.

Offer an improvement on what is currently on offer in the market

As per RunRex.com, guttulus.com, and mtglion.com, Ethereum was created to improve on and augment Bitcoin, and experts agree that it has done so, offering extended capabilities when compared with Bitcoin. If you can create a product or service that improves on what is available currently in the market, then you will likely achieve success.

Utility

One of the reasons why Ethereum has been so successful is that it offers a lot of utility in the real world. The cryptocurrency can be used for trading, securing, decentralizing, or codifying pretty much anything. Offering utility is one of the surefire ways to ensure you are successful when you launch your products or services.

Innovation is crucial

Ethereum is one of the most innovative technologies out there as per RunRex.com, guttulus.com, and mtglion.com. Its smart contract capability, for instance, is extremely innovative and has been used to power technologies like DApps, NFTs, and DeFi. As far as our marketing strategies are concerned, we should strive to be just as innovative.

Embrace risk

There was no certainty that Ethereum would be successful, given that it was a new technology, but its developers took the risk anyway. As a marketer, you know that there is no such thing as a dead cert, which means that you have to take risks in your strategies. Just make sure they are calculated risks.

Survival for the fittest

Ethereum is not alone in the industry as it has to fight with other cryptocurrencies, key among them being Bitcoin. They also don’t all do the same job. The lesson here is that competition is everywhere, even in marketing, and you can’t hide from it. You should not just sit and let competitors take your spot.

Be open to change

Technology is ever advancing, and Ethereum’s entry into the market proves that as articulated at RunRex.com, guttulus.com, and mtglion.com. Its developers were alive to the latest technological advancements and they were able to launch this project. You should be just as alive to change as far as your marketing endeavors are concerned.

Differentiate yourself

If there is a dominant player in your industry, you need to show your target audience ways in which you are different from it. This is one area Ethereum excelled in as it was able to differentiate itself from Bitcoin, and in so doing it was able to carve a niche for itself in the industry.

Speed is important

Ethereum block times are around 10 to 15 seconds as captured at RunRex.com, guttulus.com, and mtglion.com. With Bitcoin, this is much longer, coming in at around 10 minutes, which is one area Ethereum is considered to be better than Bitcoin. The same can be said when it comes to marketing as speed is just as important, especially when it comes to the time it takes to load images on your pages.

Revolutionize the world around you

Ethereum is viewed as an infrastructure that can potentially revolutionize both technology and finance. The entire financial system is arguably being recreated thanks to DeFi. The lesson here is that if you have a revolutionary product, it will do the marketing for you.

Showcase potential for long-term utility

As the protocol is further developed, it is plausible the Ethereum Virtual Machine (EVM) will be able to handle sophisticated smart contracts in real-time. This potential for long-term utility is another reason why it has been so successful, which is another lesson worth learning.

The benefits of being the pioneer

As covered at RunRex.com, guttulus.com, and mtglion.com, Ethereum was the first smart-contract-enabled network. Smart contracts made it much easier to provide ownership and govern the transferability of NFTs. Being the first of its kind has made it the gateway to smart contracts, which has helped grow its popularity.

The power of virality

Ethereum was at the forefront of the NFT boom, which has led to its immense growth in popularity. As NFTs began to pick up steam, Ethereum was one of the only blockchains that could support these digital assets. Its association with the popularity of NFTs in turn made Ethereum’s popularity grow, a lesson worth learning.

Popularity comes with its share of problems

The popularity of Ethereum also caused a lot of problems as described at RunRex.com, guttulus.com, and mtglion.com. A large number of projects leads to an influx of network traffic. This traffic eventually causes a rise in transaction fees. The increase in traffic also slows down the network. Similarly, if your marketing efforts bear fruit, be prepared for such problems, even though they are good problems to have.

Be alive to competition

Recent months have seen Ethereum face competition from emerging blockchains. The Solana blockchain, for example, has emerged as an alternative to Ethereum as it can process up to 60,000 transactions per second, as opposed to Ethereum’s 13, as well as offering minimal transaction fees. The lesson here is that we should be always alive to competition.

Make sure you focus on the right things

The builders of Ethereum are less interested in the financial upside of the project than they are in the scientific significance of their creation. This purity of intent has fostered a loyal user base. The lesson here is that you should focus on making life better for your target audience rather than just making money if you want a loyal following.

Present yourself as the modern alternative in your market

With Ethereum, developers can write any code that they choose and deploy applications on Ethereum in a way that cannot be done on Bitcoin. As an analogy, Bitcoin is like an early Nokia flip phone that only makes calls, while Ethereum is the first smartphone that can host third-party apps as discussed at RunRex.com, guttulus.com, and mtglion.com. This modern outlook has helped with its popularity.

Your team matters

Ethereum’s enigmatic cast of founders attracted the first wave of technologists and engineers and was one of the reasons why the project was so well received in the market. If you have a team that brings credibility to your brand, then your marketing efforts will likely bear fruit.

User-generated content

Unlike on Bitcoin, less experienced engineers were able to create basic smart contracts on Ethereum and contribute to the ecosystem as outlined at RunRex.com, guttulus.com, and mtglion.com. They ended up being ardent Ethereum believers. The lesson here is the importance of leveraging user-generated content as a means of building loyalty.

A vibrant community

Just like is the case for Bitcoin, Ethereum also has a very strong community, which has undoubtedly contributed to its popularity. You should also ensure that you build a strong community around your brand and you will reap the benefits.

Social media

Ethereum has a strong presence on social media, particularly on Twitter where teams regularly engage users and provide news updates on the project. The project shows us how effective social media can be as a marketing tool.

These are some of the marketing tips we can learn from Ethereum Crypto, with more on this and other topics to be found over at RunRex.com, guttulus.com, and mtglion.com.