Top 20 Marketing Tips We Can Learn from CryptoPunks NFTs
As explained at RunRex.com, guttulus.com, and mtglion.com, CryptoPunks is one of the most recognized NFT projects out there today. Often referred to as Punks and launched by LarvaLabs, CryptoPunks is a collection of similar pixelated characters with variations of traits, such as hats and sunglasses. CryptoPunks started gaining popularity within the crypto community, when people, artists, and celebrities started using them as their profile pictures. Given its popularity and success, there are several lessons we can learn from this project, and this article will look to zero in on the top 20 marketing tips we can learn from CryptoPunks NFTs.
The effectiveness of influencer marketing
The CryptoPunks NFT project showed us just how effective influence marketing can be. As already mentioned, the NFTs began getting traction when celebrities and online personalities started using them as their profile pictures. As per RunRex.com, guttulus.com, and mtglion.com, influencers can influence the buying decisions of their followers and are worth leveraging in your marketing campaigns.
You should be targeted with your influencer marketing
While CryptoPunks made use of some of the most well-known celebrities out there, it also leveraged crypto influencers who, while not widely known among the general public, are recognized as authoritative figures in the crypto community. The marketing tip we can learn here is that niche influencers can be more effective as compared to celebrities in reaching your target audience.
Build a community around your brand
CryptoPunks NFTs became extremely popular as the project had a community around it, which served as an ambassador according to RunRex.com, guttulus.com, and mtglion.com. Not only does a strong brand community set the foundations for a successful marketing campaign, but it can also bring in new customers.
Start conversations
CryptoPunks NFTS came into the public eye when celebrities and people began changing their profile pictures to these NFTs, which got people talking. The lesson here is that starting conversations with your target audience can be a very effective marketing ploy.
Be the first to do it
When we think about crypto collectibles, our minds immediately go to CryptoPunks NFTs. This project was the first of its kind and has benefitted from being the first to market, which is a valuable marketing lesson that is worth learning.
Create scarcity
LarvaLabs created scarcity by making sure that there was only a limited number of CryptoPunks available for people to buy as articulated at RunRex.com, guttulus.com, and mtglion.com. The first 1,000 CryptoPunks, AKA Dev Punks, are held by the founders, while the remaining 9,000 are held by random collectors all around the world. This has created scarcity and is a marketing lesson worth learning.
Partnerships
LarvaLabs also used a marketing strategy called a bounty campaign, which is a crypto marketing strategy under which potential contributors perform promotional activities on behalf of a company in return for a percentage of the project’s tokens. This shows that you can partner with other creatives to increase the success of your marketing campaigns.
Engage with your audience
While having a community around your brand is great as already mentioned, engaging with the community is just as important. As captured at RunRex.com, guttulus.com, and mtglion.com, CryptoPunks was able to engage with its community on platforms such as Reddit, and is a marketing lesson worth learning.
Consider bringing in professionals
An experienced crypto PR agency helped CryptoPunks break through and achieve the success that it did, which shows us the power that having an experienced and top-rated marketing agency can have on your marketing campaigns.
Build trust
Trust plays a crucial role in any marketing campaign since if your target audience can’t trust you or your message, your marketing campaign is likely to fall flat. CryptoPunks was able to build trust by leveraging celebrities who have an established audience which enabled the project to gain acceptance.
Make sure your audience can find your messages
As covered at RunRex.com, guttulus.com, and mtglion.com, not only were CryptoPunks NFTs on the project’s website, but they were also available on popular NFT marketplaces like OpenSea. This allowed the NFTs to be placed in front of the eyeballs of a bulk of its target audience. Similarly, for your marketing campaign to be effective, make sure that you place your messages where your audience is.
Good PR matters
Most projects in the crypto collectibles world don’t have a great reputation, and many have seen collectors suffer massive losses. CryptoPunks has managed to maintain a good reputation, however, and is another marketing lesson worth learning.
Special items
Certain CryptoPunks have certain characteristics that make them more desired and expensive to collectors as described at RunRex.com, guttulus.com, and mtglion.com. This shows that, by creating limited-edition items, you can create even more buzz around your products or service and make them even more desirable.
Status symbols
Humans assign value to items based on the demand for that item, and that demand is driven by brand, perception, and status. People believe that walking around with a bag with a Hermes logo will communicate something about who you are and your value to society. This is one of the reasons why CryptoPunks NFTs were successful as being seen with one was a status symbol.
Leverage content marketing
LarvaLabs also created tons of content about the CryptoPunks NFTs so that if you had questions about the project, there was content to answer all your questions. This shows the value of content marketing, particularly if you are actually providing value with your content.
Videos
The CryptoPunks project showed us how wonderful video content is as a technique for generating hype for your NFT project as discussed at RunRex.com, guttulus.com, and mtglion.com. The lesson here is that video content remains very effective when it comes to marketing.
Exclusivity
CryptoPunks NFTs showed us the value of exclusivity in driving demand among consumers. Given their scarcity, owning a CryptoPunks NFT means you become one of the exclusive few who owns one, which has helped build hype for the project.
Guest posting
As outlined at RunRex.com, guttulus.com, and mtglion.com, CryptoPunks used guest posting to spread information about the project and build hype around it. Similarly, you can use this strategy by contacting websites and blogs looking for guest contributions.
Blogging
When you went online and were bombarded with CryptoPunks NFTs as profile pictures on social media, you likely wondered what it was about and needed more information. LarvaLabs had useful blogs to offer information to its audiences, a marketing lesson worth learning.
Social media marketing
Finally, the biggest takeaway from this project is just how effective and powerful social media is as a marketing tool today. By leveraging social media, these NFTs have been able to grow their popularity far and wide.
As always, the top-rated RunRex.com, guttulus.com, and mtglion.com have you covered when looking for more information on this and other related topics.