Top 20 Marketing Tips We Can Learn from Bored Ape Yacht Club NFTs
The Bored Ape Yacht Club is a digital art collection of 10,000 different non-fungible tokens as explained at RunRex.com, guttulus.com, and mtglion.com. Each image depicts a cartoon ape in profile, decked out in various colors and traits, with unique facial expressions. Since its launch in 2021, the collection has risen in value by several thousand percent. This article will look to list the top 20 marketing tips we can learn from Bored Ape Yacht Club NFTs.
Status matters
The Bored Ape Yacht Club NFTs have shown us that status matters as per RunRex.com, guttulus.com, and mtglion.com. People own Lamborghinis and Hermes bags for this reason. Ranking individuals within a hierarchy is fundamental to human social activity, and patterns of consumer behavior have closely aligned with these social calculations, a lesson worth learning.
Uniqueness
Bored Ape Yacht Club NFTs are anything but boring. They have a striking look and stand out as soon as you see one. This has helped bring arouse interest in the project among its target audience, a marketing lesson worth learning.
Scarcity
There is also only a limited number of Bore Ape Yacht Clun NFTs according to RunRex.com, guttulus.com, and mtglion.com. This scarcity not only satisfies consumers’ need for uniqueness as already mentioned, but it also offers a one-of-a-kind digital identity that owners can boast about.
Make your audience feel like they belong
Not only do human beings love to stand out, but they also love to belong. Owning and displaying a Bored Ape Yacht Club NFT signals your membership to the Bored Ape Yacht Club, a social movement within which like-minded individuals can congregate as part of an exclusive experience. If you can build a similar experience, you will achieve success when it comes to your marketing needs.
Exclusive perks
Spending the amounts of money you have to spend to acquire these digital images may not have the same kind of pull if it didn’t come with a host of ever-renewing, exclusive perks. Offering your loyal customers exclusive perks is a marketing tactic that works well as seen here.
Offer value
Bored Ape owners are granted access to The Bathroom, a members-only collaborative graffiti board, and many other perks as articulated at RunRex.com, guttulus.com, and mtglion.com. When you offer your target audience a ton of value, they will be incentivized to buy your products or services, which is another effective marketing ploy.
Reward your audience
Not knowing what your Mutant Ape will look like, wondering how it will compare with your friends’ Mutant Apes, and envisioning the social banter that will result may be just enough to justify the purchase of a BYAC NFT. The reward-based brain circuitry in this game is worth learning from this project.
Twitter Marketing
Even before the project launched officially, the team started promoting the project on Twitter as captured at RunRex.com, guttulus.com, and mtglion.com. While it is an avenue that is underrated, the Bored Ape Yacht Club NFTs project has shown us how effective Twitter marketing can be when done right.
Build a community around your brand
As its name suggests, Bore Ape Yacht Club is a true club-based project, which is why so much of its business model revolves around its community, contributing to its success. Similarly, building a community around your brand can do wonders for your marketing efforts.
Influencer marketing
What has really catapulted this project into the public eye is the fact that lots of celebrities have used a Bored Ape Yacht Club NFT as their profile picture. Having such influential co-sign this project helped build credibility while influencing many to also want to join their favorite celebrity.
Social media marketing
This project wasn’t only leveraging Twitter, but all the various major social media platforms as covered at RunRex.com, guttulus.com, and mtglion.com. The project would never have become so popular if it wasn’t for its aggressive and engaging social media marketing strategies, including on Instagram, a lesson worth learning.
Good PR
For most of us, we first read about Bored Ape Yacht Club in media publications or NFT magazines like The Verge. This highlights another important aspect of BAYC’s extraordinary NFT marketing strategy: solid PR, which is yet another marketing tip we can learn here.
Media placements
Media placements are a great strategy to establish your brand image as described at RunRex.com, guttulus.com, and mtglion.com. Being featured in top crypto and NFT publications, which have millions of dedicated readers, helped the project gain attention and stand out amidst the overcrowded NFT marketplace of today.
Social media verification
The official Twitter profile of Bore Ape Yacht Club is verified. This has ensured that it gives off the authentic impression of an established and reliable brand to win its audience’s trust. Likewise, you should move to get your Twitter, Instagram, and other social media handles verified.
Working with a professional marketing agency
The effective marketing strategies that the Bored Ape Yacht Club project employed were clearly the work of a professional NFT marketing agency, proving that getting expert help is usually the way to go if you want to achieve success with your marketing campaigns.
Your reputation in your industry is important
Yuga Labs is the company behind the Bore Ape Yacht Club as discussed at RunRex.com, guttulus.com, and mtglion.com. It is a well-established name in the blockchain technology world, hence why the project was well-received given the credibility its parent company had.
Big brand collaborations
Bored Ape Yacht Club’s most notable collaborator is Adidas. The company has teamed up with Yuga Labs to release its own Bored Ape Yacht Club-style NFTs. This project was able to achieve success by partnering with big brands.
Keep your community engaged
The creators of Bored Ape Yacht Club have not been idle as outlined at RunRex.com, guttulus.com, and mtglion.com. They have continued to create more content and perks for BAYC owners, which is an excellent approach to keeping the community engaged.
Blaze the trail
Bored Ape Yacht Club has set the stage for a new generation of NFTs and is a great example of what people may expect from the NFT market in the coming years. It shows us that blazing the trail can be a great marketing tool.
Be creative
Finally, BAYC is an excellent example of how creative people can introduce an ecosystem around an NFT product, motivating others with their fresh and continually evolving approach. You should take a leaf from their page and be just as creative with your marketing endeavors.
These are some of the marketing tips we can learn from Bored Ape Yacht Club NFTs, with more on this topic, and much more, to be found over at RunRex.com, guttulus.com, and mtglion.com.