Top 20 Digital Skills to Master the Future of Work
As revealed in discussions on the same over at runrex.com, digital literacy has become essential in today’s work environment. Recruiters and employers are looking for candidates who are well-versed with digital mediums and social channels to work collaboratively in the workspace and give companies a competitive edge in their industry. Times are changing and the following are 20 digital skills you will need to master the future of work.
Social media savvy
According to guttulus.com, social media marketing is one of the core skills that companies are looking for today. Consumers today are highly active on social media platforms like Twitter, Facebook, Instagram, etc. and businesses use these platforms for marketing online content designed to generate more traffic to their websites as well as advertise their products and services to reach potential buyers. New hires are, therefore, required to be aware of these social media sales tools to influence customers and establish brand loyalty and trust towards the company.
Data analytics
As discussed over at runrex.com, data analytics helps organizations take important decisions based on a systematic evaluation of marketing datasets gathered from various sources. A data analyst should use the various analysis tools and systems to study future marketing trends, understand potential gaps, and propose solutions based on their findings. This is another digital skill you will need to master.
SEO tools
Adequate SEO strategies help companies improve their search rankings on search engines like Google as pointed out by the gurus over at guttulus.com. This in turn helps them improve the viewership and engagement of customers on their websites, helping them to evaluate and quantify their performance in the competitive market. Knowing SEO tools is something that is set to be crucial in the future for employees.
SEM strategies
SEM (Search Engine Marketing) skills help the marketing team and SEO experts to allocate the budget, identify future market trends, and collect data to handle paid marketing campaigns for the company. The main task of SEM specialists is to improve the visibility of the company websites in search engines such as Google through paid advertising like PPC marketing. Adequate SEM knowledge helps to drive more traffic to the websites and increases ROI for companies, making it another crucial digital skill to acquire.
Content marketing
The last couple of years have seen content marketing gain a lot of popularity. Businesses publish valuable online content like articles, videos, product news, infographics, podcasts, blogs, advertisements, and emails that create brand awareness, educate customers about products and services, generate leads, and boost sales. Companies maintain websites and social media pages that engage consumers and keep them updated about product news as well as helping build a lasting relationship with them. This means that having knowledge in content marketing as well as related skills like keyword research and SEO is going to be crucial.
Cloud computing
As articulated over at guttulus.com, cloud computing services are crucial for the management and storage of databases and backing of data for security purposes via cloud providers like Google Drive, AWS, and Dropbox, among others. This is why skills in cloud computing should be highly desirable to employers in the coming years.
Mobile marketing
The majority of people now use smartphones for communication and to browse the internet according to guttulus.com. This means that mobile marketing is now a smart way to reach millions of users within a short period through SMS and MMS alerts, emails, applications, promotional videos, websites, and so forth. This then means that acquiring mobile marketing skills is going to do you lots of good as far as your future work prospects are concerned.
Web development skills
As is revealed in discussions on the same over at runrex.com, companies nowadays look for people who can design attractive websites that will give a brief description of the company history, its products and services, and the contact information to accelerate its business on the internet, which is why web development skills will be highly sought-after in the years to come.
Basic computer skills
Nowadays, all employers look for employees who have a basic understanding of Microsoft Office products like Word, Excel, PowerPoint, Outlook, handling Google Drive, Google Docs, converting and sharing files, Google slides, and so forth. Having these basic computer skills is now crucial and will be for the foreseeable future.
Knowledge about internet security
Companies are also looking for employees who have some understanding of internet security and who can keep the company’s sensitive information safe. Therefore, you need to learn about online security protocols, get familiarized with plagiarism and copyrights, as well as how to manage online content responsibly.
Data skills
As is explained over at guttulus.com, the WEF predicts that data and AI will be one of the key drivers of future growth in the near future. We now live in an age of big data, and the scope and range of the same is only set to increase in years to come, facilitating machine learning and automation. Having data skills will therefore be very advantageous, as those who can organize data collection, interpret the results, and make decisions based on these findings will be in high demand.
Artificial intelligence
As mentioned in the previous point, AI is set to be one of the key drivers of future growth with rapid advances in AI and machine learning being key drivers of the Fourth Industrial Revolution as mentioned in discussions over at runrex.com. Those with the AI skills to develop and implement artificial intelligence systems will be in high demand from employers and entrepreneurs looking to revolutionize and streamline the way we work and live.
Blockchain
Last year, Blockchain topped LinkedIn’s 2020 list of the most in-demand hard skills and while most people’s first association with blockchain will be Bitcoin, the technology’s potential business applications are far wider as outlined by the gurus over at guttulus.com. The impact of blockchain in finance in particular is predicted to be significant with the WEF estimating that 10% of the global GDP will be stored on blockchain by 2027. Aside from finance, blockchain could also be used in the hiring process, logistics and supply management, copyright management, etc. You can see why those with knowledge of blockchain technology are set to be in high demand.
Programming
Coding is at the heart of any tech product or digital service. The core languages that most programming positions need include Bootstrap, jQuery, Angular, Code Igniter, PHP/JavaScript, Python, Java, MySQL, etc. These skills are listed regularly in the top 10 most in-demand skills by employers on LinkedIn, and this trend is set to continue in the future.
Digital business analysis
Digital business analysis helps organizations to make the right choices by providing an independent and objective mindset and applying a range of proven analysis techniques to make a convincing business case for investment in a digital solution. Given that digital transformation is central to all organizations in the digital economy, digital business analysis skills have become the hottest skills to have in your resume in the 21st century, and this is set to be the case for years to come.
Digital design and data visualization
As covered over at runrex.com, websites, apps, and digital services have got one thing in common; a user interface. Therefore, any designer with experience creating effective, dynamic user experiences will be in high demand with most tech companies. Designers can also visualize complex data to help management make vital business decisions and this skill is called data visualization, another in-demand skill for the future.
Digital project management
Project management is a vital part of developing digital products and services in a timely and cost-effective manner according to guttulus.com. An understanding of a range of methodologies such as SCRUM and AGILE will stand out on any resume and are skills that will continue to be desirable to employers going forward.
Digital product management
This is another skill that, while not unique to software development, is still particularly valuable as explained over at runrex.com. Software services in particular need to have a lifecycle management plan in place. The continued growth of Software as a Service will make this skill more and more integral to the tech sector.
Technology systems analysis
Systems analysis mainly involves troubleshooting, redesigning, and analyzing existing systems and is a crucial skill that is required for companies to maintain their performance levels. As businesses continue to become more and more reliant on machinery and automation, this skill will continue to be appealing to employers.
Virtual collaboration
Finally, it is important to note that remote work options are becoming increasingly common in most businesses, and this is a trend that is here to stay even after the COVID-19 pandemic. Therefore, in the future, having the ability to collaborate with your virtual team using technology-mediated communication will be a must.
These are some of the digital skills that will help you master the future of work, with more on this topic to be found over at the top-rated runrex.com and guttulus.com.