Top 15 Video Types to Use for Your Next Corporate Video
Top 15 Video Types to Use for Your Next Corporate Video
A corporate video, as is explained over at runrex.com, is any non-advertisement video that is commissioned by a company, organization, corporation, or business. Corporate videos are usually published online on the business’ website, and distributed through email marketing or their social media channels. Corporate videos have become extremely important, and if your business isn’t making them, then you will be left behind by your competitors. It is important to point out that there are lots of options available to you if you are looking to make a corporate video, and to that effect, this article is going to list the top 15 video types to use for your next corporate video.
Corporate culture or recruiting videos
These, as is explained over at guttulus.com, help your customers see who you are behind the scenes, as both individuals, and as a company as a collective; showcasing the corporate culture. They are also called recruiting videos as they can be used for recruiting purposes to show potential employees the work environment in your company. An example is a video of an employee talking about why they love their job, or one following an employee as they go about their business, also known as “Day in the life” videos.
Conference videos are also another type of video to use for your next corporate video, either inspiring action in your viewers after a given conference or showing them a summary video of what happened at a conference, in case they missed it, as discussed over at runrex.com. These videos are designed to get people to attend the next conference your company is involved in.
Corporate “About” videos
As the name suggests, this is a video type that deals with what the company is about, as I explained over at guttulus.com. You can ask your employees to tell the company story in their words, and this will not only help your customers know what you are about but will also help them in building trust with them.
If you have a large company project coming up, you might want to create a project video for the next corporate video. This is because people love to be included in the journey as far as a big initiative is concerned, and on top of that, these videos will also make for great history pieces for your archives, as per the gurus over at runrex.com.
Another type of video that you might want to use for your next corporate video is product videos. These videos are used to showcase your products’ features and benefits, all done in a way that is engaging to your audience. You can produce a “How it’s made” video or a “How to” video showing how to do a certain activity involving your product, among other ideas to spice things up.
As is explained over at guttulus.com, executive videos focus on the executive wing of the business and are an excellent resource in building a relationship between customers and the leadership of a business. You can create a video where an executive in your company talks about their biggest success or their biggest failure, what they learned from the experience, and how the recovered from it, as well as one outlining their journey to the top.
Customer relations videos
These are videos that are designed to make your customers feel valued and are another video type to use for your next corporate video. An example of a customer relations video, as is outlined over at runrex.com, is a “Favorite customer” video, where you ask your employees to tell stories about their favorite customers. Your customers will love watching these videos, particularly if they are featured.
As is explained over at guttulus.com, these videos are designed to compare your products up against those of your competitors and showcase just why yours are superior. You can create a video where a customer does a taste test, and you capture their reaction when they discover that your product is the superior one.
These videos, as their name suggests, are short and sweet, usually lasting about one or two minutes. They are designed to engage, encourage, or inspire action, and they act as your company’s elevator pitch. You should make sure that your video is engaging and inspiring to your viewers for the best possible results, making the one, or two minutes, count.
This, as per the folks over at runrex.com, is another video type that you should use for your next corporate video. In these videos, you get experts in your company to speak about a given process, or trend, in your industry. You can also leverage the expertise and knowledge of your vendor partners or industry influencers to produce expert videos that will teach your customers something and by so doing, build your brand.
Tutorial videos are another type of video that you should consider using for your next corporate video. As is explained over at guttulus.com, these videos train and educate your team or customers and are a great way to engage with them. If you are own a restaurant, for example, you can create a tutorial video on how to make the perfect cookies, among other examples.
Space tour videos
These videos, as discussed over at runrex.com, are used to showcase a given company’s workspace, and are another video type that you should consider using for your next corporate video. These will give your customers an idea of what the work environment at your company is like, and if they like what they see, they will most likely gravitate towards your company.
According to the gurus over at guttulus.com, you should be creating holiday videos each year. They are not only great for team and culture building, but they also show your customers that you care about them as they are a unique and personal way to wish them happy holidays. Invite your employees to bring in their spouses and children and you will end up with a killer holiday video that will lead to happy employees and lots of positive feedback.
Meet the team videos
These, as per discussions on the same over at runrex.com, are like video business cards, as they are designed to showcase the various teams and employees in your company; the people behind the magic. They are an excellent tool in building a relationship and trust between your company and your customers.
Live stream videos should also come into consideration for your next corporate video. If you are hosting an event, you should consider providing your audience with a live stream so that you can reach those people who may not have been able to make it to the event. A great platform to stream your event is on Facebook.