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Top 15 Things Millennials have “Killed”
In the eyes of Baby Boomers and Generation X, Millennials are a most peculiar generation. Defined by a strong desire to overhaul the status quo, follow their hearts and enjoy life as it unfolds, millennials have taken up a distinct outlook, dropping many long-entertained ideals of what is normal in the process. Below are 15 things millennials have killed or are in the process of killing.
1. Privacy
With the internet and social media growing at such breakneck speeds, this was always a matter of when and not if. It is the age of Instagram, Facebook and Twitter and oversharing is now the norm. Privacy as previous generations knew it is certainly dead.
2. Lottery tickets
Apparently, millennials are not fond of lottery tickets with companies in the sector coming together to strategize on ways of securing their futures. Experts propose that the main reason is the convenience factor since millennials want what they want when they want it. They contrast lottery tickets with on-demand gambling such as online betting which has witnessed some growth. In general, however, millennials do not seem to be much into gambling.
3. Instagram unfriendly eat-out joints
Millennials prefer home cooked meals and eating take-out which is terrible news for the restaurant sector. When they do decide to eat out, they choose locations that are Instagram friendly so that they can share the experience in pictures with their online followership. Joints like Applebee’s and Buffalo Wild Wings have had to close in several locations. Meanwhile, the uptake of take-out apps continues to increase.
4. Fabric softener
Millennials do not care much about fabric softeners. In fact, the majority do not know the different types of softeners, their functions or how to use them. The related companies are at a precarious crossroads where they have to evolve or face uncertain times ahead with a high probability of demise.
5. The mass-produced beer industry
Millennials are more oriented towards craft beers which is dealing a big hit to major beer brands with some of them struggling to break even. Micro-breweries are the in thing as millennials look for distinct and authentic drinks with more character than the mass-produced beers in the market.
6. Napkins
Napkin sales have been on the decline with millennials preferring paper towels. The change in preference makes sense as paper towels are both cheap, and ideal for a wide variety of uses which makes them quite handy.
7. Department stores
With the rise of Amazon and other similar sites, it was only a matter of time before brick and mortar stores felt the pinch of reducing numbers. Grocery stores, bookstores, department stores; none of them has been spared, and the numbers foretell of a grim future. The convenience of online shopping is primarily to blame.
8. Bookshops
Bookshops took a hit a little bit earlier with the coming of age of Kindles, and smartphones. Book buying and reading are done online and on-screen which negates the need for hardcover bookstores. In the same vein, publishing houses have had to change tact and evolve to keep up with the changing markets.
9. Golf
In sports, Golf is the biggest victim. Neither are millennials much interested in watching the sport nor participating in it. Some of the reasons given is that it is too expensive, time-consuming and not satisfactorily inclusive.
10. Cereal
Cereal is facing uncertain times as a breakfast food. Apparently, millennials find it to be too much work and too time-consuming in comparison to on-the-go options such as coffee and snacks, sandwiches and fast food. However, cereal companies have evolved by sneaking cereal into main meals.
11. Marriage
Despite the fact that most millennials grew up in relatively stable homes, many are finding it hard to settle into marriage. Divorces are at an all-time high, and some millennials have even reported a level of disinterest in matrimony.
12. Select clothing stores
J-crew, in particular, suffered a big blow along with other retailers that depend on conventional shop-sales. Online shopping is to blame, but some brands such as Abercrombie & Fitch have played a part in digging themselves into ditches by running campaigns that proved unpopular with the millennial demographic.
13. Cable
Cable is not a priority for millennials. Besides an inability by most of them to afford it, the fact that similar content is available on-the-go provided there is good Wi-Fi makes cable unreasonable.
14. Crowdfunding
At the onset, millennials enthusiastically supported crowdfunding. However, the crowdfunding fire is dying out with many unwilling to support projects thanks to the poor success rates of crowdfunded ventures, abundance of con artists, and unconvincing requests such as honeymoons, plastic surgery, night outs, weddings, and the like.
15. Romance
The rise of Tinder and similar apps and services are the most significant pointers that romance as it is conventionally known is on its death bed. Millennials are more interested in casual hookups than they are in building relationships and strengthening them through romance and spending time together.
The “millennials are killing” wave has been popular in the last few months. A generation hell-bent on having fun, standing-out and convenience, opportunities as well as death blows were always to be expected; and for sure, while some like Amazon have prospered, others, like malls and stores have floundered.