Top 15 Pay per Click Questions from College Students

Learning and understanding PPC (pay per click) from an early age is crucial especially if you want to delve into content marketing. It is easy to see why so many people are keen to understand PPC given the immense opportunities in the marketing world today. From as early as high school and college, students are really eager to learn PPC but there still are many unanswered questions concerning PPC that are keeping more potential PPC managers at bay. Luckily for them we are always here to address these issues and today we are looking at the Top 15 Pay per Click Questions from College Students to clear the air surrounding them. Here are the Top 15 Pay per Click Questions from College Students;

1. Why should I learn PPC from an early age?

Students and other novices often ask for the need to learn PPC and my answer is always simple. There is every reason to acquaint yourself with PPC. The competition for visibility in the search engines is at an all-time high and there is no better way to promote your brand than using PPC among other SEO tools. 

2. Does PPC really work?

The answer is yes! PPC works and the numbers don’t lie. Statistics show that in 2015 alone, search adverts accounted for more than $30 billion which is close to 35% of the total advertising revenue. This is staggering and it’s no surprise that big brands are hiring PPC managers to run their marketing campaigns.

3. Is PPC an expensive SEO tool?

There is a common myth that PPC is an expensive SEO tool which we should shy away from employing when marketing content and services. The truth however is that even though you are required to pay a few dollars to run a PPC campaign, the ROI on the investment is very high and the overall cost is not as high. A few dollars can culminate into thousands of sales of products and services. It’s a worthy investment.

4. What are some of the best tools to use in PPC and keyword searches?

There are quite a couple of tools you can employ in PPC and keyword searches. In my many years working as a PPC manager WordTracker, Google’s Keyword Tool, WordStream’s Niche Finder and Search Query reports have come in handy.

5. Should I employ AdWords in my small online business?

AdWords are really effective and suit practically every single budget; whether small scale or large established businesses it always works. AdWords have the ability to lower your cost per lead and drive more qualified and suitable traffic to your small website and help you grow.

6. How do I choose the right keywords to suit my business model?

The sole purpose of PPC and SEO at large is to ensure that you get closer to the potential customers as possible by ranking highly in the search engines. This is where keywords come in. When people are looking for services and products online, they always type in some short phrases referred to as Keywords. When writing content for your site, it is advisable to focus on the main keywords which encapsulate the service you are offering. Some handy tools to help you choose the best Keywords include AdWords, Keyword Planner, Ubersuggest and SpyFu.

7. Does the product listing ads strategy work?

They work extremely well especially if you are a service provider looking to establish yourself in the market for the very first time. Don’t shy away from this if you do ecommerce, embrace it and you will get tremendous results.

8. How many ads should I have per ad group? 

Typically 3 ads per 5 top ad groups should do the trick and maybe 1-2 in the other lower tier ad groups. Monitor the progress of the ads and note the winning ads. Add 2 or 3 ads to the top group and maintain this balance. This way you will be realizing more returns from the investment. 

9. How do I conduct an ad test?

PPC ad testing is important because it provides the much needed feedback on the progress of your ads and how well the whole campaign is doing. There are a couple of tools that will help you in ad testing. These include the Teasley Calculator and other Google provided tools and programs.

10. When do you conclude an ad test to analyse the reports?

1,500-3,000 impressions or 250 clicks within each ad group should be enough for you to conclude the ad test. After this you can conclude on the ads doing well and those that need some editing.

11. How many keywords should I stack per ad group?

There is a common belief today that keyword density no longer have significance when it comes to SEO. This is not entirely true because the keyword density matters a lot. I personally assign one keyword per ad group when the keywords have a conversion rate of more than 70%. The other keywords that are not as prolific can be stacked up (10-15) per ad group to increase the QS. It all depends on how well the keywords are doing in terms of conversion rates.

12. Should I employ negative keywords in my marketing strategies?

Negative keywords are very helpful; they let you exclude search terms from your advertising campaigns. This will help you focus on the keywords that actually are relevant to your customers. As a professional PPC manager I have amassed other marketing skills and rarely employ negative keywords but they are helpful for beginners.

14. Where can I get employment as a PPC manager?

There are very many clients all over the world who are looking to sell products and services and are looking for PPC managers to help the, achieve this. From big brands to start-ups there are jobs left right and center for PPC managers. Learn the skill and you will get employed in no time.

15. How can I increase my quality score in PPC?

Write better ads, do not overstuff the keywords and don’t be too nagging in your ads. Use attractive and engaging content to attract more visitors to click on the links and you will improve your quality score over time.