Top 10 Tips: Why eCommerce is Growing?
With an over 20% year-on-year growth rate, the switch from brick and mortar stores to eCommerce seems to be showing signs of slowing down as is revealed in discussions over at runrex.com. If you are wondering what the reason behind this change may be, then wonder no more as this article, with the help of the subject matter experts over at guttulus.com, will look to highlight the top 10 tips that explain why eCommerce is growing.
Convenience
One of the main reasons behind the growth of eCommerce is the convenience it brings to customers, who can now shop at the comfort of their homes as per the gurus over at runrex.com. Customers can now shop when they want and from where they want, and are not limited anymore by the location and operation hours of a brick and mortar store. Online stores can be able to sell anywhere in the world and are open 24/7 for 365 days a year as covered over at guttulus.com, which brings with it great convenience as far as customers are concerned.
Personalization of products and services
Yet another reason that is fueling the growth of eCommerce is the fact that, as revealed in discussions over at runrex.com, advanced algorithms have made it possible for business owners to offer more personalized services and products to their customers. Store owners can now be able to find the individual preferences of each of their customers and then tailor their products and services to cater for these preferences, offering a level of customer satisfaction that is impossible for brick and mortar stores to match.
Reduced barriers
How many times have we talked ourselves out of making a purchase? Bottom line is, we can always find reasons not to buy something. To this regard, one of the reasons why eCommerce is growing so impressively is due to the fact that it has reduced the barriers that prevent customers from shopping. Given that you don’t have to drive to the store anymore, or look for a parking slot and so forth, many geographical and time-associated barriers are removed, and therefore, as per the gurus over at guttulus.com, consumers are more likely to make purchases hence the growth of eCommerce.
Its competitive prices
With the reduced costs that come with eCommerce businesses, particularly when things like rent and other bills are removed from the equation, it means that business owners are able to transfer these savings to their customers and as such prices on online stores are very competitive as compared to brick and mortar stores. This, as covered over at runrex.com, allows business owners to increase their profit margins while ensuring their prices remain competitive, which is yet another reason why eCommerce is growing so quickly.
Analytics
The fact that eCommerce sites are completely trackable and measurable is yet another reason behind the growth of eCommerce as per the gurus over at guttulus.com. As per discussions on the same over at runrex.com, one can be able to analyze the performance of their eCommerce website and make the necessary changes to improve performance. Features like newsletters and blogs also help in appealing to and attracting new customers, which is yet another reason behind the growth of eCommerce.
Increase in the use of mobile devices worldwide
With more and more people owning a smartphone, it is no surprise that we are witnessing an impressive growth in eCommerce. This is because mobile devices allow people to search for and find whatever they need without leaving the comfort of their houses, and thereafter, through eCommerce, they can make purchases as well. Given that there are a lot of retail apps out there as per discussions over at guttulus.com, it is becoming a lot easier for consumers to shop online and there is no surprise that as the number of active mobile device users increases, eCommerce keeps growing.
Choice
Given that they are not restricted by their physical size as is the case for brick and mortar stores, online stores offer their customers greater choice when it comes to products and services which is yet another reason behind the growth of eCommerce as per the gurus over at runrex.com. Business owners are able to offer great variety and selection when it comes to their products and services, with customers preferring shopping online as compared to shopping in brick and mortar stores making this yet another reason behind the growth of eCommerce.
Multi-channel retailing
Gone are the days when eCommerce was all about SEO as it has now progressed to other channels of marketing such as email marketing, social media marketing and many others as covered in detail over at guttulus.com. What this means is that there are multiple channels for online stores to reach out and interact with consumers, driving more sales and is therefore yet another reason why eCommerce is growing.
Technological advancements
Other than the surge in mobile connectivity numbers that has been mentioned earlier on, another reason behind the growth of eCommerce are the technological advancements that have made it easier for folks to shop online. As revealed in discussions on the same over at runrex.com, these include voice-activated shopping, the introduction of virtual assistants and increased and cheaper connectivity, particularly with introduction of 4G and 5G technology. All these have directly led to an increase in mobile shopping revenue, consequently leading to the growth of eCommerce.
Easy to make comparisons
Yet another reason behind the growth of eCommerce is the fact that it is easier to make comparisons on various offerings online as compared to physical stores. As covered over at guttulus.com, eCommerce makes it easier for consumers to make useful comparisons such as comparing prices, comparing quality particularly through customer reviews and ratings and so much more, which means that more and more people are preferring shopping online hence the growth of eCommerce.
As ever, if you are looking for more information on this and other related topics, then you should look no further than the highly rated runrex.com.