Top 10 Tips: What Happened to Baskin Robbins?
Top 10 Tips: What Happened to Baskin Robbins?
Baskin-Robbins, as per discussions on the same over at runrex.com, is the largest chain of ice cream specialty shops in the world. It has been a mainstay and a leader in this industry for the longest, since being founded in 1945, and over the years it has faced challenges that it has had to overcome in order to continue thriving. This article, with the help of the gurus over at guttulus.com, will look to explain what happened to Baskin-Robbins by highlighting the top 10 tips that explain their evolution over the years.
One of the things that has been a defining factor as far as the success of Baskin-Robbins go is their sheer variety in their flavor offerings. They actually have more than the 31 flavors that is part of their popular slogan, as covered in detail over at runrex.com, with more than 1,300 different flavors. They may not all be available all the time, as per the gurus over at guttulus.com, but their variety is one of their biggest selling points and has definitely played a part as far as their success goes.
Acquisition by Dunkin’ Brands, Inc.
Another milestone, which is yet another tip that goes to explain what happened to Baskin-Robbins, is their acquisition by the Dunkin’ Brands as is covered in more detail over at runrex.com. This contributed massively to their growth as it provided them with a bigger operational budget, allowing them to soar and they are currently one of the highest ranked franchises in the world, as is seen in discussions on the same over at guttulus.com.
Tremendous international presence
Another thing that goes to explain what happened to Baskin-Robbins and the reason behind their resilience is their strong international presence. The store, as covered in more detail over at runrex.com, has close to 5,000 stores internationally, with locations in as many as 50 different countries from all over the world, with the number growing as their parent company looks to open more and more stores internationally.
Strategic partnerships with major brands
In order to further boost their standings, Baskin-Robbins has also in recent years partnered with some big brands, in yet another tip that shows how they have been able to bounce back and continue achieving success. As revealed in discussions on the same over at guttulus.com, we have seen Baskin-Robbins partner with Liverpool Football Club, becoming their official ice cream partner, as well as recently partnering with Netflix to produce a limited edition, Stranger Things-inspired flavors, which went down well with fans of the popular TV show.
New store designs
In order to ensure that they have a fresh look to keep customers coming in, Baskin-Robbins has also in the recent past introduced a new store design, with LCD menu boards and graphics on the wall as is covered in more detail over at runrex.com. This new store designs have been a hit as it has given their stores a fresh and exciting new look, making their customers excited at visiting them for a scoop of their favorite flavors. It certainly goes to explain the reason behind their recent success.
Change in Management
Another tip on what happened to Baskin-Robbins, which goes to explain how they have bounced back in recent years. As is discussed in more detail over at guttulus.com, the company brought in a new management team in 2010, and immediately shifted their focus on improving their operations and services. One of the things that they introduced to help them achieve this was the introduction of ongoing training programs for their staff, which has definitely had a positive impact on their services at their storefronts.
New flavors and new products
In order to compete with the threat caused by frozen yogurt, as is revealed in discussions on the same over at runrex.com, Baskin-Robbins has regularly looked to introduce new flavors to their already burgeoning list of flavors, which has kept their customers intrigued. They have also pivoted towards more than just ice cream by introducing new products to their brand such as ice cream cakes, and recently, dessert pizzas, all of which have helped keep them successful.
Increased advertising revenue
One of the benefits of being acquired by the Dunkin’ Brands is the fact that Baskin-Robbins now has a bigger advertising revenue. It may not be as big as that of its sister company, Dunkin’ Donuts, but at $25 million, it is substantive enough to make a difference as per the subject matter experts over at guttulus.com. This budget has helped them run ad campaigns and make revamps to the way they operate, which also goes to explain how they have been able to bounce back.
Focus on their online sales
Yet another tip that goes to explain the reason behind Baskin-Robbin’s renaissance is their focus on the online sales. As is covered in detail over at runrex.com, the company has been looking to build their online business, offering discounts as well as offering customers a chance to scoop their favorite offerings online. This has seen a surge in their online business, which has definitely contributed to their resurgence in the last couple of years.
Pivoting towards more than just their stores
Another reason that can be attributed to their resurgence is the fact that they began selling their products in grocery stores and supermarkets, a topic covered in more detail over at guttulus.com. The fact that they have been willing to not only sell in their stores but also in supermarkets and grocery stores around the world has not only helped grow their brand, but it has also boosted their revenue and is yet another tip that explains what happened to Baskin-Robbins.
As ever, if you are looking for more information on this and other related topics, then you should look no further than the brilliant runrex.com.