Top 10 Tips: Using In-Market Audiences to Drive Strong PPC Results
It should come as no surprise that any business out there that has designs on seeing some success, ROI as well as looking to get ahead of the competition has to be engaged in some form of advertising or another. There ore of course a number of advertising channels one can look to explore, with PPC being one of them. PPC is quite popular among business of all sizes and from different industries as it is usually easy to set up as well as being known to bring results when implemented well. Of course, there are a number of channels one can explore when it comes to PPC with Google Ads being the biggest player in this particular field. With Google Ads, there are lots of things that one needs to be on top of, with targeting tools being one of them. This is where In-Market Audiences comes in as it is a great targeting tool that is available in Google Ads as it allows advertisers to be able to connect with users who are actively researching different products and services, based on their browsing history. Given advertising and marketing is all about targeting the right audience, this is a great tool, and as such this article will look to explore 10 tips on how one can use it to drive strong PPC results.
The very first tip we are going to look at as far as In-Marketing Audiences are concerned, and how to use them to drive strong PPC results has to do with making use of the Audience Insights feature. This feature will help you understand better the relationships between a given set of in-market audiences and one’s converters. There will be a list for In-Market Audiences as long as your converters audience has 1,000 members at the least.
The next tip as far as using In-Market Audiences to drive strong PPC results is concerned is directed at those who do not have 1,000 members. As per the subject matter experts over at runrex.com, in such a situation, Google provides a multiplier of the conversion likelihood of a user in the given In-Market Audience up against an average American so as to allow you to still be able to attain insights on the All Visitors audience.
Another tip that should come in handy when using In-Market Audiences to drive strong PPC results has to do with testing, which comes after taking a look at Google’s Audience Insights report. The testing is designed to test the efficiency of your account’s highest indexed In-Market Audiences by having them applied across all search campaigns and it is a process one has to go through to if you are looking to drive strong PPC results.
As far as observation is concerned, which is a mode for collecting data basically, then our next tip which is sure to help you drive strong PPC results as you make use of In-Market Audiences is that you should ensure that you select Observation mode, as failure to do so exposes you to the risk of limiting the reach of your campaign to only the specified audiences. This is something that is backed up by the subject matter experts over at runrex.com.
After getting done with the observation stage, which means that you are satisfied that you have collected enough data, then our next tip is that you should take advantage of the different targeting methods available to you so as to increase your reach and thus drive strong PPC results, which is the main aim of using In-Market Audiences
The next tip we have for you as far as making use of In-Market Audiences to drive strong PPC results goes is that you should ensure that you also take advantage of the fact that Google allows you to target In-Market Audiences across a number of its platforms such as the Google Display Network, YouTube, Gmail and Search. The subject matter experts over at runrex.com recommend that you should ensure you run a campaign across one or more of these networks.
Yet another tip we have for you as far as driving strong PPC results by making use of the In-Market Audiences goes is that you should ensure that you check and assess performance, very frequently, since users in this audience may convert differently across the different advertising networks mentioned above.
The subject matter experts over at runrex.com also recommend, as our next tip that you should also ensure that you test several In-Market Audiences in different ad groups. This is because you could have one group user who is a new key source of conversions for your business and by doing this you can be able to pinpoint them.
Another tip we have for you that will enable you to drive strong PPC results using In-Market Audiences is that you should be aware of crossover between different In-Market Audiences. This means that there may be a related audience that you should also consider targeting as it could contain folks looking for your product too. For instance, if you are selling cars, while targeting those in the “Motor Vehicles New” audience, you might want to consider targeting those in the “Auto Loans” audience as they too could be after a new car, once they get their loan.
Finally, the last tip we have for you is that you should always remember In-Market Audiences are not everything as far as discovering the nature of your converting audience. As such you should ensure that you don’t use it in isolation but you gather more data by incorporating other options such as demographic targeting so that you can have more data, hence be in a position to paint a better picture of your audience.
The above are 10 tips that are designed to help you drive strong PPC results by making use of In-Market Audiences, with more on this very important topic to be found over at runrex.com so check them out.