Top 10 Tips to Get an E-commerce Job at an Agency
Internet dependency in the world has given rise to the e-commerce. With some shops and brands operating purely online, it is also physical shops that do not have an online presence. The internet is here to stay and is only getting better. Keeping this in mind, it is evident that there is a need for e-commerce experts to keep businesses competitive and relevant to consumers. Perhaps you are an e-commerce expert looking to land a job at an agency, here are top ten tips from Tony Guo who is an expert at runrex that you should know.
Get The Experience
Going to college and graduating is a great achievement but putting your skills into work will capture a potential employer’s eye. You need to prove that the company you are applying to can look to you for solutions, ideas, and different perspectives whenever they pick a client. Experience can be gained through participating in workshops, interning, and volunteering.
Write an Excellent CV
Writing a good CV is one of the most basic, yet challenging part of getting a job. You have to stand out from hundreds of candidates that might be applying for the same position. Analyze what the employer is looking for and highlight the skills in your application. Are they interested in an email-marketing expert? Are they looking for a PPC or SEM expert? If you have skills and experience in the relevant fields, clearly outline them, and include a list of some of your best works in the respective field.
Improve Your Online Profile
E-commerce is online and your employer will definitely look at your online profiles. Your LinkedIn profile, given the official nature of the platform, will be under scrutiny. Update the information, have a good bio that shows your passion for your career. Include links to projects you have worked on, conferences you have attended, your education background, and working experiences.
Keep Up with E-commerce Marketing Trends
The best strategies in e-commerce can only be developed by keeping up with the latest trends. Driving sales online means that you need to know what is happening with your target market, and use the trends to attract them to your shopping sites. Advertising platforms such as Google also change their algorithms from time to time, and such changes will affect your marketing strategies. Knowing your market means that you are ready to get hired and prove yourself at the agency.
Specialize
Given the wide range of e-commerce marketing channels, it is important to focus on one, or a few channels. Specializing in a channel will give you an opportunity to grow and refine your skills. This will make you an expert, and an asset to any agency. However, specializing does not mean that you should be oblivious of all other channels. Learn them too in case your interviewer has questions and tasks for you.
Be Original
Creativity is indispensable in the marketing world, so the more creative you are, the higher your chances of being hired. Consumers respond to fresh, captivating, and new ideas that give them what they want. Take time to think about challenges presented to you to come up with new solutions for the problem. Employers are also on the lookout for creative thinkers, and by showcasing your creativity online, you will have better chances of getting hired.
Master The Art of Communication
As with many jobs, e-commerce marketing is mostly a team effort, and you will be in constant communication with team members and superiors. Learn how to articulate yourself, and air your opinions politely. Good communication skills are also vital during the interview. Employers will ask questions and observe your response to determine if you are a suitable match for their agency.
Look Up the Agency
Know the agency you are sending your application to. What is their mission and vision? Who are their major clients? What are their strengths and weaknesses? How do you fit into their objectives? Understanding a potential employer will make it easier to engage them in a conversation during an interview, or to carry out any tests they may assign. Dive into the details to avoid bringing up a scandal that the employer is trying to forget.
Confidence Is Key
If called upon for an interview, be confident. If you have to practice with a mirror or a friend, then do it. Confidence starts with what you choose to wear, how you walk, how you talk, seat and even eat. Know all the cues and get them straight. Ensure you are audible during the interview, and if you have questions, ask politely.
Think Like a Customer
Creativity in the e-commerce business should be customer oriented. Remember that you are trying to sell products, and improve the online visibility of a brand or shop. You have to consider what you would look for as a customer. Customers have habits, and as a marketer, you have to stay ahead of the curve by understanding their needs.