Top 10 Tips to Get a Videography Job at an Agency
A successful brand video is a win-win situation for both the videographer and the marketing agency. It is a skill that involves more than just holding the video camera since a lot of effort is put in editing before a final product is released. A video is an essential part of modern marketing, and as such, employers are always on the hunt for an excellent videographer. In this article, Tony Guo, a digital marketing expert at Runrex, will share some of the top ten skills every videographer should have to land a job at an agency.
Have Or Know Your Equipment
Making a video means that you need to have the equipment to make one. Videography equipment can range from a set of cameras and laptops, or external storage devices. Even if you do not have the best or most equipment in town, it is better to have something that you rely on and produce your products with. Having your equipment is the gateway towards creating videos and sharing your work with others.
Understand the Software
As stated earlier, videography is more than just capturing moments with a camera. It also involves intense editing and setting up stages with the best lighting to help you capture the best moments. Agencies will be on the lookout for individuals who have mastered the latest technologies in relation to video content creation.
Experience is Important
As with any other job, videography also needs experience. Skills are honed through participating in various activities. If you have never secured a job before, consider doing your own videos, and also volunteering during functions and improve your references. Also, browse the internet for additional skills that might be helpful in your videography career.
Stand Out in Your CV
Your CV, resume and cover letter should reflect your skills and experience. You should include keywords that employers will be looking for. Keywords show that you understand what you are applying for. Carry out intensive research, read and understand the agencies requirements, and clearly outline them in your application. Ensure that you include all your original works, and show that you are passionate about what you do. Employers look forward to hiring employees that are passionate about their careers.
Improve Your Online Profiles
Maintaining a healthy online profile is just as important as honing your skills, and writing the perfect CV. Your LinkedIn profile should be up to date and should show your experiences. Highlight any software you have interacted with, conferences you have attended, education background, and also contact information. If you can include links to videos you have done, then do it. Ensure that you also have endorsements from other users, possibly clients and people you have worked with.
Research, Research, Research
You can never go wrong with having knowledge, because it is power. Know the agency you are sending your application to. Know their mission, their goals, their key competencies, and understand how you fit into their objectives. Employers are interested in candidates that know how they can contribute to an agency’s success, and how they can apply their skills to the job they are applying for.
Impress Them
Once called upon for an interview, impress the interviewers. Express your views confidently and describe how you would work to achieve every client’s goals. Every client you work with will have an idea of what their video should look like, how the editing should be done, and what they hope to achieve with the video. Knowing the client’s expectations will guide your video production. Ensure your communication skills shine during the interview. Employers need good communicators since most projects you work on require a team effort and therefore constant communication.
Team Work
The first video will probably not be the best work you produce, and constant re-edits based on client needs, and the team you are working with may be required. The goal is to ensure that all the needs are met, and the video sends the correct message to the appropriate audience. You have to be in constant communication with different people, and you should, therefore, be a team player.
Designing for a Distribution Plan
Video content is highly influenced by the distribution platform. For example, YouTube videos are generally short and to the point, while content for a documentary will be longer, and pays attention to details. If the agency presents you with a challenge understand all the details, including platforms that the client wishes to display their video in. The type of audience will help you design the video for full impact.
Provide Actionable Feedback
Constant communication can be a headache, especially if it is unplanned. To ensure that there is proper flow of information between you and the rest of the team or the client you are handling, always maintain proper communication channels. If you choose to communicate through email, always check for new emails, and respond quickly and appropriately. Efficient communication is one of the ways of ensuring that a project is completed on time.