Top 10 Tips to Get a PPC Job at an Agency
Landing a job at a PPC Agency, especially for the first time can be mystifying. There are a lot of questions that need answers, and probably have no one to answer them. Are your qualifications enough? What are PPC agencies looking for? In this article, Tony Guo, one of the best Digital marketers and PPC experts seeks to share some tips that every job seeker should know. With close to 10 years of experience, Tony has shared his skills with employees at Runrex to build one of the biggest PPC Agencies in Texas.
Stand Out
A job advertisement at a PPC agency will have over 100+ resumes in response. After reviewing the resumes, over half of them are tossed out for lack of keywords that identify the job being advertised. While this might seem easily dismissible, the only way to stand out among the hundreds is to be findable.
Use of keywords related to the job you are applying for is the easiest way to remain relevant to a potential employer. Keywords are important because they also show that you are knowledgeable and keen to utilize the skills you have. For example, if you are writing a list of skills, or experience, include the specifics. Are you certified in Google AdWords? Have you worked in PPC before?
Improve Your Social Media Profiles
Applying for a job at a PPC agency means that your social media is thriving. However, it should not just thrive, but also make job finding easier for you. Your LinkedIn profile should reflect all skills that are relevant to the job. Whether it is SEM, Google AdWords, Email Marketing, or Online marketing, ensure that your profile clearly outlines your skills. In addition, include activities that you have participated in before, like conferences, projects you worked on, and existing platforms that recognize your work. Lastly, tell people to endorse you. Endorsements go a long way in showing your prowess in your field of expertise.
Experience Is Important
If a PPC agency should choose to invite you for an interview, it is naturally presumed that you are experienced. Remember that you are not applying for an internship position, but for a job. This means that you will be expected to provide immediate solutions to a campaign the agency will be implementing at the time.
Polish your skills through continuous practice to stay at the top of your game. This point also means that you should never lie on your CV or resume. It is easy to brag about the experience you have, and even edit your online profiles to get you an interview. However, if you do not deliver as expected, then you should prepare for huge disappointments.
Pay Attention to Details
It is naturally expected that a job applicant in a PPC agency should have a good understanding of a computer, and how it works. While no one expects you to be a computer expert, it would be quite a shame not to understand how programs operate. Simple details such as the email you send are the first disqualifiers for most job applicants.
Does your email have a subject? Is the grammar correct? Is the email formally written? Did you observe basic email etiquette? Hiring teams will immediately disqualify applicant without certain skills because while they do not define the actual job, they are a crucial part of the business world.
Be Impressive
The skills above are useful before you are considered for an interview, but once you are called for one it is important to be prepared. First, ensure that you are comfortable in what you wear. Avoid overdoing your makeup on the day of the interview. Be confident, and showcase your skills the best way you can. Communication is essential during interviews, and you should make sure that all your points come out clear and are well-understood.
Improve Your Writing Skills
Running a PPC campaign means that you have to be creative. While you might be involved in drawing up strategies rather than typing, everything you create should ultimately be put into writing. Practice creative writing to ensure that your campaigns are interesting enough to draw in viewers.
Understand the Most Important Metrics
If you have chosen to focus on one or two networks, ensure that you know the most vital statistics to know. Most agencies will expect you to be proficient in Click-through rate, Cost per Click, Quality score, Cost per conversion, Return on ad spend.
However, there are many more metrics, and to run a successful PPC campaign, then you should understand the important numbers.
Be Accountable
A good PPC expert should have a clear roadmap when working on any campaign and also report to the supervisor, or the rest of the team regularly. When called for an interview, or perhaps when serving an interim period before being hired, ensure that you always keep the rest of the team updated for improved accountability.
Understand the Sales Process
Running PPC campaigns is pointless if there are no profits. While it is easy to blame the sales team for poor financial returns, you should always stay connected with the sales team and update your PPC campaign depending on the budget. This will ensure low costs and high returns for the company.
Strong Relationship Skills
Any marketing campaign is the result of team effort. Despite being a specialized PPC marketer, you should always engage with other marketers and clients to ensure that the campaign achieves all goals. Successful teamwork is the result of good relationships. Instead of fighting everyone off, avoid conflict, and work together for the best outcome.