Top 10 Tips: The Future of Google Ads Keyword Targeting
Advertising in the digital age, especially digital advertising has become a key element of business, and it is something that any business that has designs on achieving some success and getting ahead of their competition has to be engaged in. There are lots of avenues that one can explore in terms of digital advertising out there, including the very popular PPC advertising, with Google’s AdWords being the top dog in this field. There are of course a lot of nuts and bolts one needs to come to grasp when it comes to this form of advertising, non that is more important than the issue of keywords as they are the backbone as far as PPC is concerned. Speaking of keywords, keyword targeting is something one really ought to be on top of if they are to be successful in their AdWords campaign. Over the last couple of updates by Google, keyword match types have undergone lots of changes, enough for people to start to wonder what the future holds when it comes to Google ads keyword targeting. The changes are of course not just for the sake of it as Google has explained that the changes were meant to expand the reach of these keywords, which is definitely great news for advertisers. This article will look to highlight ten tips that hopefully will enable you to plot the future of Google ads keyword targeting.
One of the tips that goes to show what the future holds for Google ads keyword targeting is taking a look at the evolution of close variants. These are of course variations on keywords that will allow your ad to be triggered. Introduced back in 2004, they have expanded over the years with the latest update ensuring they include intent marketing. The use of these close variants is therefore linked closely to the future of Google ads keyword.
Another tip as to the future of Google Ads keyword targeting lies in the introduction of the in-market audiences targeting feature, as is covered in detail over at runrex.com. This will help you as an advertiser find those prospects that are coming near to the end of the buying cycle through both synthesis of search query data and activity analysis, showing that the future lies in machine learning as far as Google ads keyword targeting is concerned.
The future of Google ads keyword targeting will also include the detailed demographics targeting feature, another feature that allows for more robust audience targeting. This allows one to be able to target prospects using a number of demographics such as age, gender, location and so much more and this sort of targeting that is extremely focused hence more effective is very much the future of Google ads keyword targeting.
Another tip worth mentioning here is that when it comes to the future of Google ads keyword targeting, it seems to include more automation features, as per the subject matter experts over at runrex.com. This includes features such as dynamic search ads, smart campaigns and so much more and any advertiser worth their salt should be on top of this.
It may seem that these changes are designed to take control out of the hands of advertisers, what with the automation and all, but these changes are really designed to make this ad platform more effective, efficient and manageable, which is pretty much what the future of Google ads targeting is, to make everything much more efficient and effective.
Another tip that is very much worth mentioning is that it seems that, with all these changes, that the future of Google ads keyword targeting is one that is very much audience centered. As is discussed in detail by the subject matter experts over at runrex.com, this means that keyword targeting will be focused more on the audience, finding contextual and behavioral targeted solutions and thus advertisers out there should be well prepared for this.
From all these changes, it has become apparent that Google is looking to push advertisers towards a more data-driven model of attribution, and as such it seems that the future of Google ads keyword targeting is one that will be effective in the whole marketing funnel, which is of course excellent news for marketers out there.
Another tip that is very much worth mentioning is that it seems like the future of Google ads keyword targeting is one where we will see a shift from keyword targeting to audience targeting and automation, as per the gurus over at runrex.com. This means that audience targeting and automation features, with machine learning and AI, are about to become even more important as compared to keyword targeting.
Another tip as far as the future of Google ads keyword targeting goes lies in the fact that life events targeting has become an important targeting feature. This involves taking a look at certain behavior patterns as far as prospects are concerned that indicate a life event may be on the horizon and as such take advantage. Such targeting strategies just go to show where the future of Google ads keyword targeting lies.
Remarketing has never been important as well in the current environment and it seems to be very much a part of the future of Google ads keyword. The whole concept of remarketing is one you should look to embrace even more now given how well it works when done well.
The above tips will hopefully go some way in showing what the future holds for Google ads keyword targeting, with more on this and other related topics to be found over at runrex.com.