Top 10 Tips: How to Derive Business Insights Using SQL, BigQuery and Google Data Studio
There is no denying the fact that in the current business climate that marketing, and to be more specific, digital marketing, is important for any business worth its salt. This is the only way one can build their brand, get a ROI as well as staying ahead of the competition. This means that the role that digital marketers play in helping businesses has never been more important as it is now. Digital marketers have lots of duties they perform in terms of marketing, with obtaining performance data and business insights being one of the most important ones. for most digital marketers, when deriving business insight and obtaining performance data. Platform user interfaces, UIs, usually suffices. This is because one can use these platform UIs to obtain useful insights such as costs, conversions, clicks, views and so much more. However, there are situations where these UIs aren’t sufficient and as such it becomes necessary to have a database in place. This is where SQL comes in as well as BigQuery which lets one store data in the cloud, as well as Google Data Studio which is a great product from Google for purposes of data visualization. This article will look to highlight 10 tips on how you can leverage these platforms to derive meaningful business insights.
The very first tip we have to mention as far as deriving business insight using the above mentioned platforms and especially SQL is that it allows one to combine data from multiple platforms into one report in order to get more meaningful business insight. This will allow you for example to combine data from Bing Ads, Facebook Ads and AdWords to create one report on your PPC campaigns.
Given BigQuery allows one to store their data in the cloud, as is covered in detail over at runrex.com, our next tip as far as deriving business insight is that it will allow one to manage client performance data and therefore help out when one wants to scale client reporting. Client reporting, as we all know, is a very useful business insight to be on top of.
The next tip we have for you on how to use the above mentioned platforms to derive business insights is that you can make use of them, SQL in particular, when you want to do a cohort analysis by a particular behavior. This will allow you to find out important insights like say if there is any behavior to look out for that indicates increased retention and activation. This is only possible with the above platforms.
Another way you can use the prior-mentioned platforms to derive business insights is by using them to narrow your search down to the exact links and referrers which users used to find your website and eventually make a purchase as per the subject matter experts over at runrex.com. This is great business insight as it allows you to know which referrers and links are most valuable to you.
Speaking of how one can derive business insight using SQL, BigQuery and Google Data Studio, our next tip is that these platforms make it possible for one to join other data sources with customer data. What this means is that you can combine say Salesforce and Marketo to derive information on what campaigns drive the most revenue in your business, a more valuable piece of business insight.
Yet another tip as to how one can use the above mentioned platforms to derive business insights is that one can use them to build custom dashboards, as is covered in detail over at runrex.com. These custom dashboards will contain customizable metrics that one can use to derive more meaningful insights as far as your business is concerned.
Speaking of custom dashboards, another way one can use the prior-mentioned platforms to derive business insights is through multiple dashboard reports which are made possible through Google Data Studio. These leads to creation of pages, which allows you to get more specific details on your data hence get even more meaningful business insights.
If you have data stored in the cloud, and are working with big data, then another way you can use the above platforms to derive business insights is through BigQuery which allows one to be able to process enormous data volumes in record speed, almost in real-time, as is covered in great detail over at the ever reliable runrex.com. With BigQuery, there is no scheduling of data batches to be processed as it enables one to do so in real-time.
Another way you can get more meaningful business insights is by adding filter controls with Google Data Studio. It allows one to narrow down the data they want to be displayed in the charts report, and one can do so with the help of filters based on metrics such as data source among others.
Another very important tip as far as the above platforms are concerned and how one can use them to derive business insights is that they allow one to make use of artificial intelligence and machine language. This is the biggest edge making use of this platforms have over platform UIs.
If you are aiming to derive business insights using SQL, BigQuery and Google Data Studio, then we hope this article, and the tips therein, will help you do just that, with there being more to be uncovered on this and other related topics over at runrex.com.