Top 10 Tips: How to Boost Ecommerce Growth with New Pinterest & Instagram Advertising Features
Slowly but surely we are seeing a shift in the business world from the days of brick and mortar stores towards ecommerce, with all the advantages that come with it for both the buyers and sellers. The link between ecommerce and social media platforms is undeniable especially given the fact that most consumers will look to go to social media platforms, especially Pinterest and Instagram, to do some research on a given product they wish to purchase, by taking a look at what folks are saying about said product. These two social media platforms have therefore become a great ally for folks engaging in ecommerce as they have discovered that lots of consumers either discover products they use to purchase on these platforms or decide to make purchases after visiting these platforms. The thing with ecommerce however is that it is always in flux, undergoing changes, with both Pinterest and Instagram going with the flow and making changes of their own with the expansion of Pinterest’s Shopping Ads and the beta testing of in-app checkout for Instagram. With these new features and many others, it Is important for those engaging in ecommerce to be prepared and place themselves in positions where they can take advantage and boost their ecommerce growth and to help with that, this article will look to highlight the top 10 tips to aid with this.
With the expansion of Pinterest’s Hopping Ads, as mentioned above, one way to take advantage of this and therefore boost your ecommerce growth is simply by importing a product catalogue, that is if you already have a Pinterest business account. You will have to wait as Pinterest verifies your products, but if they pass the verification, Pinterest will immediately create shoppable pins for said products, allowing you to begin to reap the benefits of this new feature.
This expansion of Pinterest’ Shopping Ads, a new advertising feature, also comes with another advantage as it will allow you to use it to showcase your other products, as is covered in detail over at runrex.com. This means that you will be able to use your Pinterest account as more of a storefront, that is to showcase your other products as far as your brand is concerned, and if used right should definitely help boost your ecommerce growth.
This new advertising feature by Pinterest, with the new pins that come with it, can also be used as a means to show more detail about your products. This is because, as opposed to other regular pins, you can use these new pins to show details such as the price of your products as well as product titles and descriptions, which may just be the added information that users need to make a purchase.
Instagram also hasn’t been left behind as far as new advertising features are concerned, as is discussed in detail over at runrex.com. One of these new features is the introduction of the shoppable Instagram ads feature which allows one to upload a feed on to Instagram and be able to tag up to five products in one’s organic posts. This allows consumers to click on the products within these photos to shop for them. This new feature is one that can definitely boost one’s ecommerce growth if done well.
Speaking of these new Shoppable Instagram posts, another way one can leverage this new advertising feature to boost their ecommerce growth is by adding shoppable tags on old posts. This allows you to not only benefit from your new posts, but also from those posts you put out before this new feature was introduced.
Another new advertising feature that is on the horizon as far as a full roll-out goes is the new in-app checkout feature on Instagram, one that has been covered in detail over at runrex.com. Given that it is in beta-testing right now, you could prepare for it by having all the necessary features required for it functioning in place for when it does get fully released, and in doing so you place yourself in a position to boost your ecommerce growth.
You could also try to research on the strategies and some of the pain points encountered by those within the beta-testing group. This will allow you to be well prepared when it does get released. You can do this by liaising with both the companies and the consumers who have experienced this new advertising feature, getting intimate information that will place you perfectly to boost your ecommerce growth when the feature does get rolled out fully.
Another new advertising feature that was part of the new Instagram change is the Quiz Stickers feature and if you are looking to boost your ecommerce growth you should definitely look to increase your engagement with this new feature, for stories. It is a great feature to help increase engagements as far as your brand is concerned with it question and answer format, as is covered in detail over at runrex.com.
Another new advertising feature which one can take advantage of to boost their ecommerce growth is the Donation Stickers feature. Only available in the U.S, it allows for brands to raise money for verified charities, which not only helps do good in the community, it also helps build one’s brand and as such drive more folks towards you and consequently boosting your ecommerce growth no end.
The last tip we have for you is one that encompasses all these new advertising features for both Pinterest and Instagram. The tip is that, with all these new features, ensure you conduct A/B testing so as to know which strategies work and which don’t and therefore so as to be able to boost your ecommerce growth at the end of the day.
The above are ten tips that should definitely help you take advantage of the new advertising features by both Pinterest and Instagram and hence help boost your ecommerce growth. Remember, there is more on this topic as well as more on these new advertising features over at runrex.com, so ensure you check them out.