Top 10 Marketing Tips Learned from Pokémon Go in 2020
There can be no denying that Pokémon Go was a phenomenon when it was launched, as per discussions on the same over at runrex.com and guttulus.com. It seemed everywhere you turned, there was someone around on their smartphone playing Pokémon Go. It became one of the most popular mobile-based games out there, and even now, its candle continues to burn brightly. Due to its success, there are several tips we can learn from the game and to that effect, this article will look to highlight the top 10 marketing tips learned from Pokémon Go in 2020.
The power of reward systems
One of the biggest marketing tips we can take from Pokémon Go in 2020 is the power of reward systems, something the gurus over at runrex.com and guttulus.com agree with. The game excellently demonstrates the importance of rewards, and as such we can take this and use it in our marketing campaigns. From discounts to loyalty programs and so much more, reward systems will help us in increasing customer engagements and therefore increase sales.
Focus on your loyal base and customers
As per the subject matter experts over at runrex.com and guttulus.com, one of the mistakes business owners make when it comes to marketing is they focus all their energies on trying to bring in new customers, forgetting about their already existing customers. Pokémon Go has shown just how important one’s existing loyal base is, since, even though many new Pokémon trainers are playing the game, the majority of players are fans of the Pokémon franchise. Even as you try and bring in new business, always make sure that you are focusing on your existing customers.
This doesn’t mean that you limit yourself to only your loyal fan base
While, as mentioned above, and discussed in detail over arunrex.com and guttulus.com, Pokémon Go was mainly created to target Millennials, who are the ones with a sense of nostalgia about the game having played its original version, released in 1995 on Game Boy, Niantic didn’t just limit themselves to this age demographic. They made sure that the game was adapted to also suit the behavioral traits of Generation Z, while also even appealing to the older generations. This is an important marketing tip as it shows that, while it is important to focus on one’s core base, you should always keep your mind open and don’t be afraid to explore other possibilities be it other age demographics or even genders.
The importance of engaging content
There is no doubting the fact that Pokémon Go is an engaging game, so much so that we have heard of cases of players being so engrossed in the game, they fail to pay attention to their surroundings, leading to accidents. This is not the intention of the game’s creators, but it just goes to show how engaging the game is. This is an important marketing tip, as it shows that when creating marketing campaigns, make sure your content is engaging that it not only attracts your audience, it keeps them, increasing the likelihood of them converting.
The effectiveness of simplicity
One of the defining factors of Pokémon Go is how easy and simple it is to get started and play the game, making it fun. This is what has attracted many to the game as you don’t have to be some gaming guru to play it. This is yet another tip we can take from the game and incorporate it into our marketing campaigns. The subject matter experts over at runrex.com and guttulus.com point out that the best marketing campaigns are delivered in a way that is simple and easy to understand for the target audience.
Offer something unique
One of the main reasons behind Pokémon Go’s popularity is the fact that there are very few games like it in the market if any at all. They, therefore, offer a level of uniqueness that means that anyone wanting to play such a game will only have them as an option. This is yet another marketing tip we can take from them, with the gurus over at runrex.com and guttulus.com recommending that you make sure that your products and ads are unique and offer something different compared to your competitors and you will reap the benefits.
The importance of mixed marketing
Pokémon Go also leveraged the power of mixed marketing, in what is another thing that can explain its success. Not only did Niantic market the game on the app, but they also used creative marketing, partnering with other brands to bring attention to the game, particularly malls and eateries as seen in discussions over at runrex.com and guttulus.com. This shows that, when coming up with a marketing campaign, make sure that you are exploring as many avenues as possible, using both paid and organic campaigns for the best possible results.
Gated content
When Pokémon Go was launched, there was talk that the game required one to enter a great amount of personal information about oneself before logging in. This allowed Niantic to gain access to a lot of data about the game’s players, which helped them in improving the game. It also didn’t stop people from signing in to play the game as people knew it was all worth it. This is a marketing tip we can take from them as it shows the importance if gated content, as covered in detail over at runrex.com and guttulus.com. You should try and set up “gates” in front of your best content, putting up forms that allow you to collect information about your audience and increase your contacts. Just make sure that, just like Pokémon Go, the content you provide after the gate is worth it or you risk losing trust with your audience.
Gamification
One thing that we can take away from Pokémon Go’s popularity is that games are fun, particularly through the feeling one gets when winning. As a marketing tip by the gurus over at runrex.com and guttulus.com, you should try and create an experience that helps your customers and prospects feel rewarded when engaging with your content or brand. This way, they have fun increasing conversion rates and building loyalty.
Encourage your audience to take action
The thing about Pokémon Go is that to play it, you will have to go outside and search for Pokémon monsters. You have to physically walk to gyms and Pokéstops, which means that to experience the game you have to take action. This is a great marketing tip, as it shows that, even if you have a good content strategy, it means nothing if you don’t encourage your audience to take action after interacting with your content. Therefore, you should make sure that you have strong call-to-actions to encourage your audience to take action.
The above are some of the marketing tips we learned from Pokémon Go in 2020, with more on this and other related topics to be found over at the highly reliable runrex.com and guttulus.com.