Top 10 Marketing Tips Learned from Monster Strike in 2020
There can be no debating that developer Mixi is doing something right, given that, as covered in detail over at runrex.com and guttulus.com, Monster Strike is one of the most popular mobile games out there, globally, with there being a time when it was the number 1 grossing mobile game globally. While some of this success can be attributed to its gameplay, a lot of its success has to do with how it has been marketed, which means we can take a few tips from them and use them in our marketing campaigns. To that effect, this article will look to highlight the top 10 marketing tips learned from Monster Strike in 2020.
Offering something different
One of the main marketing tips that we can learn from Monster Strike in 2020 is that being unique plays a very important role in success. If your marketing campaign or business is going to be successful, you will have to find something that will make you stand out from the pack, and your competitors, as per the subject matter experts over at runrex.com and guttulus.com. Monster Strike went against the grain in the gaming world, and rather than having players play multiplayer over the internet, they have local co-op, which offers something different to what is out there, hence their popularity.
User-friendliness
Rather than creating a complex console game, as is the case for most releases nowadays in the gaming industry, Mixi focused on a game that was “small”, one which doesn’t take ages to get through, in a move that makes it one of the most user-friendly games out there, as seen in discussions over at runrex.com and guttulus.com. It is a game that anyone can play, and at any time, with the user-friendliness being one of the marketing tips we can take from it.
Great customer service
In what is a result of the game’s small and uncomplicated nature, producers have been able to react to any feedback given by players in real-time, making changes to the game that have ensured it remains user-friendly and fair to all. As a marketing tip, we have learned from the game the importance of great customer service and interacting with your customers regularly to make them feel valued, and as they matter.
Social media marketing
Another important marketing tip that we can learn from Monster Strike in 2020, one that the gurus over at runrex.com and guttulus.com agree with is the importance of social media as a marketing avenue. The game owes a lot of its success from a marketing point of view to social media, where they run lots of campaigns not only in its native Japan but globally as well. This remains the case up to now, as they regularly interact with players on Twitter and Facebook, something we can learn from them.
Constant improvement
Despite the game’s success, the developers have not looked to stop and smell the flowers, and they are constantly making improvements, in what is another marketing tip we can learn from them. As seen in discussions over at runrex.com and guttulus.com, Monster Strike regularly adds new items, characters, and limited-edition campaign, with these changes helping keep the game fresh and interesting for its players. The same should apply to your marketing campaigns as well as your products and services as you should always be looking to make improvements and introduce fresh ideas and features for the benefit of your customers.
The importance of mobile
One of the reasons why Monster Strike has been able to compete with big console games is the fact that it is played on mobile, and with more and more people owning a smartphone today, mobile gaming’s access is far greater than that of stand-alone consoles. This is a marketing tip worth noting, as per the gurus over at runrex.com and guttulus.com, as it shows just how much of a reach mobile has. You should, therefore, make sure that your website and ad campaigns are optimized for mobile, or you risk missing out big time.
The key role played by influencers
One of the reasons that have also contributed to the rise of Monster Strike is the fact that lots of celebrities and social media influencers have been playing the game and raving about it, particularly in Japan as seen in discussions over at runrex.com and guttulus.com. This has helped drive traffic towards them and just goes to show the importance of influencer marketing, particularly when done smartly and strategically.
The rise of website content
While social media marketing remains important, an important marketing trend in 2020 as per the subject matter experts over at runrex.com and guttulus.com, one that we can also pick from Monster Strike, is the importance of website content to marketing. Their website is interactive and easy to use, and they use it to announce new features and items about the game as well as interacting with players.
User-generated content
The importance of user-generated content has never been in doubt, as per the gurus over at runrex.com and guttulus.com, a point that is driven home when we see the success Monster Strike had with it. They would regularly post content created by their players on their platforms, which increased interaction and helped drive traffic towards them, and the success they had with this should convince you to incorporate user-generated content marketing to your campaigns.
Video content
Another tip we can learn from Monster Strike in 2020 is the importance of video when it comes to marketing campaigns. They made sure that they put a lot of video content out there, explaining how the game works and how to play as well as useful tips to help players. This is something you have to consider for your marketing campaigns, as a video is extremely powerful and will drive traffic towards your ads and website.
The above are some of the marketing tips that we can learn from Monster Strike, with there being more on this and other related topics to be found over at the highly-rated runrex.com and guttulus.com.